Clarity by Microsoft vs Matomo: Pricing Comparison 2026
Side-by-side pricing comparison of Clarity by Microsoft and Matomo. See all plans, features, and costs at a glance.
Bottom line: Clarity by Microsoft starts at Custom pricing and Matomo starts at $22/mo. Compare all 3 pricing tiers side by side.
Last updated: July 2, 2026
Clarity by Microsoft vs Matomo: Quick Pricing Facts
| Feature | Clarity by Microsoft | Matomo |
|---|---|---|
| Starting Price | Custom pricing | $22/mo |
| Number of Plans | 1 | 2 |
| Free Tier | Yes | No |
| Pricing Model | freemium | open-source |
| Annual Discount | N/A | N/A |
Clarity by Microsoft and Matomo are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 3 pricing plans with 23 features compared, so the best choice comes down to which features match your needs.
Clarity by Microsoft stands out with a free plan for getting started. Clarity by Microsoft uses freemium pricing while Matomo uses open-source pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Clarity by Microsoft Try free |  Matomo Try free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Business $22/month $22 / year Includes
|
| Tier 2 | - | Enterprise Custom pricing Includes
|
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Clarity by Microsoft
Free heatmaps and session recordings by Microsoft
View all Clarity by Microsoft plansWhich Should You Choose?
Choose Clarity by Microsoft if:
- •You specifically need session recordings and heatmaps - Clarity is free with no limits
- •Visual behavior data is your primary analytics need
- •You want quick setup without any infrastructure or hosting considerations
Choose Matomo if:
- •You need a comprehensive, privacy-first analytics platform covering traffic, goals, events, and funnels
- •Matomo is GDPR-compliant, open-source, and free to self-host for unlimited traffic
- •You want a full Google Analytics replacement with session recordings as an add-on
Clarity is free behavior analytics from Microsoft - session replay and heatmaps only. Matomo is a full-featured web analytics platform that can replace Google Analytics entirely, available free as a self-hosted install or via Matomo Cloud from $23/month. Matomo also offers session recording as a paid add-on plugin. If you need comprehensive analytics plus behavior tools, Matomo is the more complete solution. If you just need heatmaps and recordings to complement your existing analytics, Clarity is the free choice.
Frequently Asked Questions: Clarity by Microsoft vs Matomo
How many pricing plans does Clarity by Microsoft have vs Matomo?
Does Clarity by Microsoft or Matomo offer a free plan?
Can I save money by paying annually for Clarity by Microsoft or Matomo?
Does Clarity by Microsoft or Matomo offer custom enterprise pricing?
What pricing models do Clarity by Microsoft and Matomo use?
How do Clarity by Microsoft and Matomo compare for Analytics?
Sources
- Clarity by Microsoft Official Pricing- Vendor pricing page
- Matomo Official Pricing- Vendor pricing page
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