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Clarity by Microsoft vs Matomo: Pricing Comparison 2026

Side-by-side pricing comparison of Clarity by Microsoft and Matomo. See all plans, features, and costs at a glance.

Bottom line: Clarity by Microsoft starts at Custom pricing and Matomo starts at $22/mo. Compare all 3 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Clarity by Microsoft vs Matomo: Quick Pricing Facts

FeatureClarity by MicrosoftMatomo
Starting PriceCustom pricing$22/mo
Number of Plans12
Free TierYesNo
Pricing Modelfreemiumopen-source
Annual DiscountN/AN/A

Clarity by Microsoft and Matomo are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 3 pricing plans with 23 features compared, so the best choice comes down to which features match your needs.

Clarity by Microsoft stands out with a free plan for getting started. Clarity by Microsoft uses freemium pricing while Matomo uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Clarity by Microsoft
Clarity by Microsoft
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • Gratuit à jamais
  • Plus de 2 millions de sites et d’applications dans le monde entier
  • Conforme aux RGPD et CCPA (California Consumer Privacy Act)
Start with Free
Business
$22/month
$22 / year
Includes
  • 30 Websites
  • 30 Team members
  • 100 Segments
  • 150 Goals
  • 30 Custom Dimensions
  • 24 months Raw data retention
  • Forever Report data retention
  • Email Support
  • Google Analytics data importer
  • GDPR Manager
Start with Business
Tier 2
Enterprise
Custom pricing
Includes
  • Custom Websites
  • Custom Team members
  • Custom Segments
  • Custom Goals
  • Custom Custom Dimensions
  • Custom Raw data retention
  • Forever Report data retention
  • Email Support, and Customer Success Manager
  • Custom Logo & Colors
  • Custom Reports
Start with Enterprise

Swipe to compare plans →

Clarity by Microsoft

Free heatmaps and session recordings by Microsoft

View all Clarity by Microsoft plans

Matomo

Open-source Google Analytics alternative with full data ownership

View all Matomo plans

Which Should You Choose?

Choose Clarity by Microsoft if:

  • You need a free plan with Gratuit à jamais, Plus de 2 millions de sites et d’applications dans le monde entier—Clarity by Microsoft offers no-cost access with no credit card required
  • You prioritize Clarity by Microsoft's user experience and interface over price (both tools are similarly priced)
  • Clarity by Microsoft's freemium pricing lets you match exact team size without tier gaps

Choose Matomo if:

  • You need 2 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Matomo offers 17 additional features across its plans
  • Your team needs custom enterprise pricing—Matomo offers negotiated terms for large deployments

Clarity by Microsoft offers a free plan [1], eliminating the cost barrier for evaluation, while Matomo requires paid subscription from the start. This gives Clarity by Microsoft a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Clarity by Microsoft's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Matomo's tiering starting at $22/mo to assess total cost of ownership over 12 months. Clarity by Microsoft's 1 tier provide flexibility at different budgets, while Matomo's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Clarity by Microsoft is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Clarity by Microsoft vs Matomo

How many pricing plans does Clarity by Microsoft have vs Matomo?
Clarity by Microsoft offers 1 pricing plan, while Matomo offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Clarity by Microsoft or Matomo offer a free plan?
Clarity by Microsoft offers a free plan, while Matomo does not. If budget is a concern, Clarity by Microsoft lets you get started at no cost.
Can I save money by paying annually for Clarity by Microsoft or Matomo?
Both Clarity by Microsoft and Matomo offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Clarity by Microsoft or Matomo offer custom enterprise pricing?
Matomo offers a custom-priced enterprise tier for larger teams. Clarity by Microsoft lists all its pricing publicly.
What pricing models do Clarity by Microsoft and Matomo use?
Clarity by Microsoft uses a freemium pricing model, while Matomo uses open-source pricing. The right model depends on your team size and usage patterns.
How do Clarity by Microsoft and Matomo compare for Analytics?
Both Clarity by Microsoft and Matomo are Analytics tools. Clarity by Microsoft offers 1 plan starting at Custom pricing, while Matomo offers 2 plans starting at $22/mo. Review the feature breakdowns above to see which better fits your Analytics needs.

Sources

  1. Clarity by Microsoft Official PricingVendor pricing page
  2. Matomo Official PricingVendor pricing page

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