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Matomo vs Plausible: Pricing Comparison 2026

Side-by-side pricing comparison of Matomo and Plausible. See all plans, features, and costs at a glance.

Bottom line: Plausible starts at $9/mo, making it $13/mo cheaper than Matomo ($22/mo). Neither offers a free plan.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Matomo freeTry Plausible freeUpdated this monthUpdated this month

Matomo vs Plausible: Quick Pricing Facts

FeatureMatomoPlausible
Starting Price$22/mo$9/mo
Number of Plans24
Free TierNoNo
Pricing Modelopen-sourceusage-based
Annual DiscountN/AN/A

Plausible is the more affordable option, starting at $9/mo compared to Matomo's $22/mo. Both are Analytics tools with 6 combined pricing plans and 54 features compared.

Matomo uses open-source pricing while Plausible uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Matomo
Matomo
Try free
Plausible
Plausible
Try free
Tier 1
Business
$22/month
$22 / year
Includes
  • 30 Websites
  • 30 Team members
  • 100 Segments
  • 150 Goals
  • 30 Custom Dimensions
  • 24 months Raw data retention
  • Forever Report data retention
  • Email Support
  • Google Analytics data importer
  • GDPR Manager
Start with Business
Starter
$9/monthCheapest
$9 / year
Includes
  • One site
  • 3 years of data retention
  • Intuitive, fast and privacy-friendly dashboard
  • Email/Slack reports
  • Google Analytics import
  • Goals and custom events
  • Saved Segments
Start with Starter
Tier 2
Enterprise
Custom pricing
Includes
  • Custom Websites
  • Custom Team members
  • Custom Segments
  • Custom Goals
  • Custom Custom Dimensions
  • Custom Raw data retention
  • Forever Report data retention
  • Email Support, and Customer Success Manager
  • Custom Logo & Colors
  • Custom Reports
Start with Enterprise
Growth
$14/monthCheapest
$14 / year
Includes
  • Everything in Starter
  • Up to 3 sites
  • Up to 3 team members
  • Team Management
  • Shared Links
  • Embedded Dashboards
  • Shared Segments
Start with Growth
Tier 3
-
Business
$19/monthCheapest
$19 / year
Includes
  • Everything in Growth
  • Up to 10 sites
  • Up to 10 team members
  • 5 years of data retention
  • Custom Properties
  • Stats API (600 requests per hour)
  • Looker Studio Connector
  • Ecommerce revenue attribution
  • Funnels
  • Consolidated View
Start with Business
Tier 4
-
Enterprise
Custom pricing
Includes
  • Everything in Business
  • 10+ sites
  • 10+ team members
  • 600+ Stats API requests per hour
  • Sites API access
  • Single Sign-On (SSO)
  • Managed Proxy
  • Scheduled raw event data exports
  • 5+ years of data retention
  • Priority support
Start with Enterprise

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Matomo

Open-source Google Analytics alternative with full data ownership

View all Matomo plans

Plausible

Lightweight, privacy-friendly web analytics without cookies

View all Plausible plans

Which Should You Choose?

Choose Matomo if:

  • •You need a full Google Analytics alternative with goals, funnels, A/B testing, and visitor profiles
  • •Self-hosting Matomo is free and gives you 100% data ownership with GDPR compliance by default
  • •Your analytics requirements include heatmaps, session recordings, and form analytics (via plugins)
  • •Matomo's On-Premise is free for unlimited sites and users - only cloud hosting has per-hit pricing

Choose Plausible if:

  • •You want privacy-first analytics that is lightweight (under 1KB script) and does not use cookies
  • •Plausible's clean dashboard shows key metrics on one page without the complexity of Google Analytics
  • •Your website needs GDPR-compliant analytics that does not require a cookie consent banner
  • •Simple pricing at $9/month for 10K monthly pageviews with unlimited sites and users

Matomo and Plausible are both privacy-focused Google Analytics alternatives, but at different levels of complexity. Matomo On-Premise is free and self-hosted with unlimited data. Matomo Cloud starts at $23/month for 50,000 hits. The platform includes goals, funnels, A/B testing, heatmaps (plugin), session recordings (plugin), and visitor profiles. Plausible is minimalist: $9/month for 10K monthly pageviews. $19/month for 100K pageviews. Self-hosting is also available. The dashboard shows visitors, pageviews, bounce rate, referrers, and top pages on a single clean screen. No cookies, no personal data, under 1KB script. Matomo is for teams that need Google Analytics-level depth without Google's data practices. Funnels, goals, custom dimensions, user-level tracking, and integrations (Tag Manager, WordPress, e-commerce) create a comprehensive analytics platform. The self-hosted version is free with complete data ownership. Plausible is for teams that want simple, lightweight, privacy-first analytics. No cookies means no consent banner required. The sub-1KB script does not slow your site. The single-page dashboard answers the most common analytics questions without configuration. For websites that need detailed analytics with user-level tracking, funnels, and experiments, Matomo provides GA-level depth with privacy. For websites that want simple, lightweight metrics without cookies or complexity, Plausible's minimalism is the point.

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Frequently Asked Questions: Matomo vs Plausible

Which is cheaper, Matomo or Plausible?
As of July 2026, Plausible starts at a lower price point. Matomo starts at $22/mo while Plausible starts at $9/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Matomo have vs Plausible?
Matomo offers 2 pricing plans, while Plausible offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for Matomo or Plausible?
Both Matomo and Plausible offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Matomo or Plausible offer custom enterprise pricing?
Yes, both Matomo and Plausible offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Matomo and Plausible use?
Matomo uses a open-source pricing model, while Plausible uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Matomo and Plausible compare for Analytics?
Both Matomo and Plausible are Analytics tools. Matomo offers 2 plans starting at $22/mo, while Plausible offers 4 plans starting at $9/mo. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Matomo Official Pricing- Vendor pricing page
  2. Plausible Official Pricing- Vendor pricing page

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