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Analytics

Matomo vs RudderStack: Pricing Comparison 2026

Side-by-side pricing comparison of Matomo and RudderStack. See all plans, features, and costs at a glance.

Bottom line: Matomo starts at $22/mo and RudderStack starts at Custom pricing. Compare all 5 pricing tiers side by side.

Last updated: June 1, 2026

Data compiled by Arthur Jacquemin
Updated June 1, 2026
Try Matomo freeTry RudderStack freeUpdated this monthUpdated this month
Best Value

RudderStack - RudderStack offers a free plan, offers 3 tiers vs 2.

Matomo vs RudderStack: Quick Pricing Facts

FeatureMatomoRudderStack
Starting Price$22/moCustom pricing
Number of Plans23
Free TierNoYes
Pricing Modelopen-sourceusage-based
Annual DiscountN/AN/A

Matomo and RudderStack are both priced at $22/mo, making them equally accessible Analytics tools. Together they offer 5 pricing plans with 32 features compared, so the best choice comes down to which features match your needs.

RudderStack stands out with a free plan for getting started. Matomo uses open-source pricing while RudderStack uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Matomo
Matomo
Try free
RudderStack
RudderStack
Try free
Tier 1
Business
$22/month
$22 / year
Includes
  • 30 Websites
  • 30 Team members
  • 100 Segments
  • 150 Goals
  • 30 Custom Dimensions
  • 24 months Raw data retention
  • Forever Report data retention
  • Email Support
  • Google Analytics data importer
  • GDPR Manager
Start with Business
Free
$0/monthCheapest
Includes
  • 16+ SDK sources
  • 200+ cloud destinations
  • Warehouse destinations
  • Reverse ETL
Start with Free
Tier 2
Enterprise
Custom pricing
Includes
  • Custom Websites
  • Custom Team members
  • Custom Segments
  • Custom Goals
  • Custom Custom Dimensions
  • Custom Raw data retention
  • Forever Report data retention
  • Email Support, and Customer Success Manager
  • Custom Logo & Colors
  • Custom Reports
Start with Enterprise
Growth
Custom pricing
Includes
  • Unlimited team members
  • Unlimited Transformations
  • Unlimited Reverse ETL connections
  • Dedicated support
Start with Growth
Tier 3
-
Enterprise
Custom pricing
Includes
  • Python Transformations
  • Access to Profiles & Data Apps
  • HIPAA
  • SSO
Start with Enterprise

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Matomo

Open-source Google Analytics alternative with full data ownership

View all Matomo plans

RudderStack

Open-source customer data pipeline and warehouse-first CDP

View all RudderStack plans

Frequently Asked Questions: Matomo vs RudderStack

How many pricing plans does Matomo have vs RudderStack?
Matomo offers 2 pricing plans, while RudderStack offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Matomo or RudderStack offer a free plan?
RudderStack offers a free plan, while Matomo does not. If budget is a concern, RudderStack lets you get started at no cost.
Can I save money by paying annually for Matomo or RudderStack?
Both Matomo and RudderStack offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Matomo or RudderStack offer custom enterprise pricing?
Yes, both Matomo and RudderStack offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Matomo and RudderStack use?
Matomo uses a open-source pricing model, while RudderStack uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Matomo and RudderStack compare for Analytics?
Both Matomo and RudderStack are Analytics tools. Matomo offers 2 plans starting at $22/mo, while RudderStack offers 3 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Matomo Official Pricing- Vendor pricing page
  2. RudderStack Official Pricing- Vendor pricing page

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