Matomo vs RudderStack: Pricing Comparison 2026
Side-by-side pricing comparison of Matomo and RudderStack. See all plans, features, and costs at a glance.
Bottom line: Matomo starts at $22/mo and RudderStack starts at Custom pricing. Compare all 5 pricing tiers side by side.
Last updated: March 16, 2026
Matomo vs RudderStack: Quick Pricing Facts
| Feature | Matomo | RudderStack |
|---|---|---|
| Starting Price | $22/mo | Custom pricing |
| Number of Plans | 2 | 3 |
| Free Tier | No | Yes |
| Pricing Model | open-source | usage-based |
| Annual Discount | N/A | N/A |
Matomo and RudderStack are both priced at $22/mo, making them equally accessible Analytics tools. Together they offer 5 pricing plans with 32 features compared, so the best choice comes down to which features match your needs.
RudderStack stands out with a free plan for getting started. Matomo uses open-source pricing while RudderStack uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Matomo Try it free |  RudderStack Try it free |
|---|---|---|
| Tier 1 | Business $22/month $22 / year Includes
| Free $0/monthCheapest Includes
|
| Tier 2 | Enterprise Custom pricing Includes
| Growth Custom pricing Includes
|
| Tier 3 | — | Enterprise Custom pricing Includes
|
Swipe to compare plans →
RudderStack
RudderStack offers a free plan, offers 3 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: RudderStack
Try RudderStack freeWhich Should You Choose?
Choose Matomo if:
- •You want more features built-in—Matomo offers 8 additional features across its plans
- •You prioritize Matomo's user experience and interface over price (both tools are similarly priced)
- •You need predictable billing — Matomo's open-source model avoids surprise overages
Choose RudderStack if:
- •You need a free plan with 16+ SDK sources, 200+ cloud destinations—RudderStack offers no-cost access with no credit card required
- •You need 3 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You prioritize RudderStack's user experience and interface over price (both tools are similarly priced)
RudderStack offers a free plan [1], eliminating the cost barrier for evaluation, while Matomo requires paid subscription from the start. This gives RudderStack a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow RudderStack's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against Matomo's tiering starting at $22/mo to assess total cost of ownership over 12 months. RudderStack's 3 tiers provide flexibility at different budgets, while Matomo's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, RudderStack is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Matomo vs RudderStack
How many pricing plans does Matomo have vs RudderStack?
Does Matomo or RudderStack offer a free plan?
Can I save money by paying annually for Matomo or RudderStack?
Does Matomo or RudderStack offer custom enterprise pricing?
What pricing models do Matomo and RudderStack use?
How do Matomo and RudderStack compare for Analytics?
Sources
- Matomo Official Pricing— Vendor pricing page
- RudderStack Official Pricing— Vendor pricing page
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