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Analytics

Matomo vs Segment: Pricing Comparison 2026

Side-by-side pricing comparison of Matomo and Segment. See all plans, features, and costs at a glance.

Bottom line: Matomo starts at $22/mo and Segment starts at Custom pricing. Compare all 5 pricing tiers side by side.

Last updated: June 15, 2026

Data compiled by Arthur Jacquemin
Updated June 15, 2026
Try Matomo freeTry Segment freeUpdated this monthPrice updated 5d ago

Matomo vs Segment: Quick Pricing Facts

FeatureMatomoSegment
Starting Price$22/moCustom pricing
Number of Plans23
Free TierNoNo
Pricing Modelopen-sourceusage-based
Annual DiscountN/AN/A

Matomo and Segment are both priced at $22/mo, making them equally accessible Analytics tools. Together they offer 5 pricing plans with 20 features compared, so the best choice comes down to which features match your needs.

Matomo uses open-source pricing while Segment uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Matomo
Matomo
Try free
Segment
Segment
Try free
Tier 1
Business
$22/monthCheapest
$22 / year
Includes
  • 30 Websites
  • 30 Team members
  • 100 Segments
  • 150 Goals
  • 30 Custom Dimensions
  • 24 months Raw data retention
  • Forever Report data retention
  • Email Support
  • Google Analytics data importer
  • GDPR Manager
Start with Business
Customer Data Pipeline
Custom pricing
Start with Customer Data Pipeline
Tier 2
Enterprise
Custom pricing
Includes
  • Custom Websites
  • Custom Team members
  • Custom Segments
  • Custom Goals
  • Custom Custom Dimensions
  • Custom Raw data retention
  • Forever Report data retention
  • Email Support, and Customer Success Manager
  • Custom Logo & Colors
  • Custom Reports
Start with Enterprise
Get a custom price quote
Custom pricing
Start with Get a custom price quote
Tier 3
-
Frequently asked questions
Custom pricing
Start with Frequently asked questions

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Matomo

Open-source Google Analytics alternative with full data ownership

View all Matomo plans

Segment

Customer data platform for collecting and routing event data

View all Segment plans

Frequently Asked Questions: Matomo vs Segment

How many pricing plans does Matomo have vs Segment?
Matomo offers 2 pricing plans, while Segment offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for Matomo or Segment?
Both Matomo and Segment offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Matomo or Segment offer custom enterprise pricing?
Yes, both Matomo and Segment offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Matomo and Segment use?
Matomo uses a open-source pricing model, while Segment uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Matomo and Segment compare for Analytics?
Both Matomo and Segment are Analytics tools. Matomo offers 2 plans starting at $22/mo, while Segment offers 3 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Matomo Official Pricing- Vendor pricing page
  2. Segment Official Pricing- Vendor pricing page

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