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Analytics

Matomo vs Simple Analytics: Pricing Comparison 2026

Side-by-side pricing comparison of Matomo and Simple Analytics. See all plans, features, and costs at a glance.

Bottom line: Simple Analytics starts at $15/mo, making it $7/mo cheaper than Matomo ($22/mo). Simple Analytics offers a free plan.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Matomo freeTry Simple Analytics free
Best Value

Simple Analytics - Simple Analytics offers a free plan, starts at $7/mo lower ($15/mo vs $22/mo), offers 3 tiers vs 2.

Matomo vs Simple Analytics: Quick Pricing Facts

FeatureMatomoSimple Analytics
Starting Price$22/mo$15/mo
Number of Plans23
Free TierNoYes
Pricing Modelopen-sourceusage-based
Annual DiscountN/AN/A

Simple Analytics is the more affordable option, starting at $15/mo compared to Matomo's $22/mo. Both are Analytics tools with 5 combined pricing plans and 43 features compared.

Simple Analytics stands out with a free plan for getting started. Matomo uses open-source pricing while Simple Analytics uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Matomo
Matomo
Try free
Simple Analytics
Simple Analytics
Try free
Tier 1
Business
$22/month
$22 / year
Includes
  • 30 Websites
  • 30 Team members
  • 100 Segments
  • 150 Goals
  • 30 Custom Dimensions
  • 24 months Raw data retention
  • Forever Report data retention
  • Email Support
  • Google Analytics data importer
  • GDPR Manager
Start with Business
Free
$0/monthCheapest
Includes
  • 1 user
  • 5 websites
  • 1 month history
  • Community support
Start with Free
Tier 2
Enterprise
Custom pricing
Includes
  • Custom Websites
  • Custom Team members
  • Custom Segments
  • Custom Goals
  • Custom Custom Dimensions
  • Custom Raw data retention
  • Forever Report data retention
  • Email Support, and Customer Success Manager
  • Custom Logo & Colors
  • Custom Reports
Start with Enterprise
Simple
$15/monthCheapest
Includes
  • 1 user
  • 10 websites
  • 3 years retention days
  • Support email
  • Collect events
  • Goals dashboard
  • Trendlines
  • Show more
Start with Simple
Tier 3
-
Enterprise
Custom pricing
Includes
  • Everything from Team
  • Custom user limit
  • Custom site limit
  • Custom pageviews limit
  • Separated data storage
  • Manual invoicing
  • Contract redlining
  • Uptime SLA
  • Video onboarding
  • Priority support
  • Show more
Start with Enterprise

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Matomo

Open-source Google Analytics alternative with full data ownership

View all Matomo plans

Simple Analytics

Privacy-friendly analytics that show what matters

View all Simple Analytics plans

Frequently Asked Questions: Matomo vs Simple Analytics

Which is cheaper, Matomo or Simple Analytics?
As of August 2026, Simple Analytics starts at a lower price point. Matomo starts at $22/mo while Simple Analytics starts at $15/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Matomo have vs Simple Analytics?
Matomo offers 2 pricing plans, while Simple Analytics offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Matomo or Simple Analytics offer a free plan?
Simple Analytics offers a free plan, while Matomo does not. If budget is a concern, Simple Analytics lets you get started at no cost.
Can I save money by paying annually for Matomo or Simple Analytics?
Both Matomo and Simple Analytics offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Matomo or Simple Analytics offer custom enterprise pricing?
Yes, both Matomo and Simple Analytics offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Matomo and Simple Analytics use?
Matomo uses a open-source pricing model, while Simple Analytics uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Matomo and Simple Analytics compare for Analytics?
Both Matomo and Simple Analytics are Analytics tools. Matomo offers 2 plans starting at $22/mo, while Simple Analytics offers 3 plans starting at $15/mo. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Matomo Official Pricing- Vendor pricing page
  2. Simple Analytics Official Pricing- Vendor pricing page

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