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Analytics

Matomo vs Snowplow: Pricing Comparison 2026

Side-by-side pricing comparison of Matomo and Snowplow. See all plans, features, and costs at a glance.

Bottom line: Matomo starts at $22/mo and Snowplow starts at Custom pricing. Compare all 5 pricing tiers side by side.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
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Matomo vs Snowplow: Quick Pricing Facts

FeatureMatomoSnowplow
Starting Price$22/moCustom pricing
Number of Plans23
Free TierNoNo
Pricing Modelopen-sourceopen-source
Annual DiscountN/AN/A

Matomo and Snowplow are both priced at $22/mo, making them equally accessible Analytics tools. Together they offer 5 pricing plans with 36 features compared, so the best choice comes down to which features match your needs.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Matomo
Matomo
Try free
Snowplow
Snowplow
Try free
Tier 1
Business
$22/monthCheapest
$22 / year
Includes
  • 30 Websites
  • 30 Team members
  • 100 Segments
  • 150 Goals
  • 30 Custom Dimensions
  • 24 months Raw data retention
  • Forever Report data retention
  • Email Support
  • Google Analytics data importer
  • GDPR Manager
Start with Business
Community Edition
Custom pricing
Includes
  • Self-managed, open-source environment
  • Test & experiment tracking
  • For data engineers and front-end developers
Start with Community Edition
Tier 2
Enterprise
Custom pricing
Includes
  • Custom Websites
  • Custom Team members
  • Custom Segments
  • Custom Goals
  • Custom Custom Dimensions
  • Custom Raw data retention
  • Forever Report data retention
  • Email Support, and Customer Success Manager
  • Custom Logo & Colors
  • Custom Reports
Start with Enterprise
Self-Hosted Pipeline
Custom pricing
Includes
  • Run a single Snowplow data pipeline in production
  • Self-managed, self-hosted option
  • Remove non-commercial use restriction
Start with Self-Hosted Pipeline
Tier 3
-
Snowplow Platform
Custom pricing
Includes
  • Fully managed, scalable solution
  • Real-time data pipelines
  • UI console
  • AI-ready modeling
  • Enterprise security
  • Real-time customer intelligence system
  • 24/7 Customer Support
  • Data Quality Monitoring
  • Managed Auto-Scaling
  • Advanced Governance, Security & Collaboration
Start with Snowplow Platform

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Matomo

Open-source Google Analytics alternative with full data ownership

View all Matomo plans

Snowplow

Open-source behavioral data platform for data-rich companies

View all Snowplow plans

Frequently Asked Questions: Matomo vs Snowplow

How many pricing plans does Matomo have vs Snowplow?
Matomo offers 2 pricing plans, while Snowplow offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for Matomo or Snowplow?
Both Matomo and Snowplow offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Matomo or Snowplow offer custom enterprise pricing?
Yes, both Matomo and Snowplow offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Matomo and Snowplow compare for Analytics?
Both Matomo and Snowplow are Analytics tools. Matomo offers 2 plans starting at $22/mo, while Snowplow offers 3 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Matomo Official Pricing- Vendor pricing page
  2. Snowplow Official Pricing- Vendor pricing page

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