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Matomo vs Tealium: Pricing Comparison 2026

Side-by-side pricing comparison of Matomo and Tealium. See all plans, features, and costs at a glance.

Bottom line: Matomo starts at $22/mo and Tealium starts at Custom pricing. Compare all 4 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Matomo vs Tealium: Quick Pricing Facts

FeatureMatomoTealium
Starting Price$22/moCustom pricing
Number of Plans22
Free TierNoNo
Pricing Modelopen-sourceusage-based
Annual DiscountN/AN/A

Matomo and Tealium are both priced at $22/mo, making them equally accessible Analytics tools. Together they offer 4 pricing plans with 26 features compared, so the best choice comes down to which features match your needs.

Matomo uses open-source pricing while Tealium uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Tier 1
Business
$22/monthCheapest
$22 / year
Includes
  • 30 Websites
  • 30 Team members
  • 100 Segments
  • 150 Goals
  • 30 Custom Dimensions
  • 24 months Raw data retention
  • Forever Report data retention
  • Email Support
  • Google Analytics data importer
  • GDPR Manager
Start with Business
CDPPopular
Custom pricing
Includes
  • Customer data platform
  • Real-time data collection
  • Audience segmentation
Start with CDP
Tier 2
Enterprise
Custom pricing
Includes
  • Custom Websites
  • Custom Team members
  • Custom Segments
  • Custom Goals
  • Custom Custom Dimensions
  • Custom Raw data retention
  • Forever Report data retention
  • Email Support, and Customer Success Manager
  • Custom Logo & Colors
  • Custom Reports
Start with Enterprise
Enterprise
Custom pricing
Includes
  • Custom volumes
  • SLA
  • Dedicated support
Start with Enterprise

Swipe to compare plans →

Matomo

Open-source Google Analytics alternative with full data ownership

View all Matomo plans

Tealium

Enterprise tag management and customer data platform

View all Tealium plans
Our Pick

Matomo

Matomo offers better overall value.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Matomo

Try Matomo free

Which Should You Choose?

Choose Matomo if:

  • You want more features built-in—Matomo offers 14 additional features across its plans
  • You prioritize Matomo's user experience and interface over price (both tools are similarly priced)
  • You need predictable billing — Matomo's open-source model avoids surprise overages

Choose Tealium if:

  • You prioritize Tealium's user experience and interface over price (both tools are similarly priced)
  • You prefer Tealium's usage-based model with its 2-tier structure
  • Tealium's feature bundling aligns with how Analytics teams actually work day-to-day

Matomo and Tealium offer competitively positioned plans [1], with Matomo starting at $22/mo and Tealium at Custom pricing. This pricing similarity means value differentiation comes down to feature alignment rather than cost. Matomo provides 2 pricing tiers versus Tealium's 2 options, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, Matomo offers 20 total features across its tiers, while Tealium provides 6. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.

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Frequently Asked Questions: Matomo vs Tealium

How many pricing plans does Matomo have vs Tealium?
Matomo offers 2 pricing plans, while Tealium offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for Matomo or Tealium?
Both Matomo and Tealium offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Tealium plan?
The CDP plan is Tealium's most popular tier, priced at Custom pricing. Key features include Customer data platform, Real-time data collection, Audience segmentation.
Does Matomo or Tealium offer custom enterprise pricing?
Yes, both Matomo and Tealium offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Matomo and Tealium use?
Matomo uses a open-source pricing model, while Tealium uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Matomo and Tealium compare for Analytics?
Both Matomo and Tealium are Analytics tools. Matomo offers 2 plans starting at $22/mo, while Tealium offers 2 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Analytics needs.

Sources

  1. Matomo Official PricingVendor pricing page
  2. Tealium Official PricingVendor pricing page

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