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Analytics

Matomo vs Woopra: Pricing Comparison 2026

Side-by-side pricing comparison of Matomo and Woopra. See all plans, features, and costs at a glance.

Bottom line: Matomo starts at $22/mo, making it $977/mo cheaper than Woopra ($999/mo). Neither offers a free plan.

Last updated: July 2, 2026

Data compiled by Arthur Jacquemin
Updated July 2, 2026
Try Matomo freeTry Woopra free
Best Value

Matomo - Matomo starts at $977/mo lower ($22/mo vs $999/mo).

Matomo vs Woopra: Quick Pricing Facts

FeatureMatomoWoopra
Starting Price$22/mo$999/mo
Number of Plans22
Free TierNoNo
Pricing Modelopen-sourceusage-based
Annual DiscountN/AN/A

Matomo is the more affordable option, starting at $22/mo compared to Woopra's $999/mo. Both are Analytics tools with 4 combined pricing plans and 40 features compared.

Matomo uses open-source pricing while Woopra uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Matomo
Matomo
Try free
Woopra
Woopra
Try free
Tier 1
Business
$22/monthCheapest
$22 / year
Includes
  • 30 Websites
  • 30 Team members
  • 100 Segments
  • 150 Goals
  • 30 Custom Dimensions
  • 24 months Raw data retention
  • Forever Report data retention
  • Email Support
  • Google Analytics data importer
  • GDPR Manager
Start with Business
Pro
$999/month
$999 / year
Includes
  • 2-Year Data Retention
  • 50 User Seats
  • 360 User Profile Analysis
  • Drilldown Reporting
  • People Metrics & Formulas
  • Data Loader
  • Triggers
  • Public Reports
  • Copilot & AI Suggestions
  • Online Support
Start with Pro
Tier 2
Enterprise
Custom pricing
Includes
  • Custom Websites
  • Custom Team members
  • Custom Segments
  • Custom Goals
  • Custom Custom Dimensions
  • Custom Raw data retention
  • Forever Report data retention
  • Email Support, and Customer Success Manager
  • Custom Logo & Colors
  • Custom Reports
Start with Enterprise
Enterprise
Custom pricing
Includes
  • Customized Data Retention
  • Customized User Seats
  • Data Warehouse Sync
  • Powerful AI Features (AI Predictions, AI Summary)
  • AI Agent: Audience Agent
  • Data Stores
  • Organization (B2B) Tracking
  • Single Sign-On (SSO)
  • Data Governance
  • Dedicated Support & Onboarding
Start with Enterprise

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Matomo

Open-source Google Analytics alternative with full data ownership

View all Matomo plans

Woopra

Real-time customer journey analytics and automation

View all Woopra plans

Frequently Asked Questions: Matomo vs Woopra

Which is cheaper, Matomo or Woopra?
As of August 2026, Matomo starts at a lower price point. Matomo starts at $22/mo while Woopra starts at $999/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Matomo have vs Woopra?
Matomo offers 2 pricing plans, while Woopra offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for Matomo or Woopra?
Both Matomo and Woopra offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Matomo or Woopra offer custom enterprise pricing?
Yes, both Matomo and Woopra offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Matomo and Woopra use?
Matomo uses a open-source pricing model, while Woopra uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Matomo and Woopra compare for Analytics?
Both Matomo and Woopra are Analytics tools. Matomo offers 2 plans starting at $22/mo, while Woopra offers 2 plans starting at $999/mo. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Matomo Official Pricing- Vendor pricing page
  2. Woopra Official Pricing- Vendor pricing page

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