Moosend vs Substack: Pricing Comparison 2026
Side-by-side pricing comparison of Moosend and Substack. See all plans, features, and costs at a glance.
Bottom line: Substack starts at $5/mo, making it $4/mo cheaper than Moosend ($9/mo). Moosend offers a free plan.
Last updated: March 16, 2026
Moosend vs Substack: Quick Pricing Facts
| Feature | Moosend | Substack |
|---|---|---|
| Starting Price | $9/mo | $5/mo |
| Number of Plans | 4 | 7 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Substack is the more affordable option, starting at $5/mo compared to Moosend's $9/mo. Both are Email Marketing tools with 11 combined pricing plans and 50 features compared.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Moosend Try it free |  Substack Try it free |
|---|---|---|
| Tier 1 | Free Trial $0/monthCheapest Includes
| Free $0/monthCheapest Includes
|
| Tier 2 | Pro $9/month $7 / year Includes
| Basic $5/monthCheapest $5 / year Includes
|
| Tier 3 | Moosend+ Custom pricing Includes
| Standard $7/monthCheapest $7 / year Includes
|
| Tier 4 | Enterprise Custom pricing Includes
| Advanced $10/monthCheapest $10 / year Includes
|
| Tier 5 | — | Pro $15/monthCheapest $15 / year Includes
|
| Tier 6 | — | Premium $30/monthCheapest $30 / year Includes
|
| Tier 7 | — | Enterprise $75/monthCheapest $75 / year Includes
|
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Substack
Substack offers a free plan, starts at $4/mo lower ($5/mo vs $9/mo), offers 7 tiers vs 4.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Substack
Try Substack freeWhich Should You Choose?
Choose Moosend if:
- •You prefer Moosend's free tier features—Unlimited Email Campaigns / Sends, Marketing Automation Workflows
- •You want more features built-in—Moosend offers 6 additional features across its plans
- •Your team needs custom enterprise pricing—Moosend offers negotiated terms for large deployments
Choose Substack if:
- •You want lower per-user costs—Substack starts at $5/mo, saving $4/mo compared to Moosend at $9/mo
- •You prefer Substack's free tier features—Set up paid subscriptions, Keep 90% of revenue
- •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
Both Moosend and Substack offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Moosend includes 7 features, while Substack includes 4 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Moosend vs Substack
Which is cheaper, Moosend or Substack?
How many pricing plans does Moosend have vs Substack?
Does Moosend or Substack offer a free plan?
Can I save money by paying annually for Moosend or Substack?
Does Moosend or Substack offer custom enterprise pricing?
How do Moosend and Substack compare for Email Marketing?
Sources
- Moosend Official Pricing— Vendor pricing page
- Substack Official Pricing— Vendor pricing page
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