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Moz vs SEMrush: Pricing Comparison 2026

Side-by-side pricing comparison of Moz and SEMrush. See all plans, features, and costs at a glance.

Bottom line: SEMrush starts at $10/mo, making it $39/mo cheaper than Moz ($49/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Moz vs SEMrush: Quick Pricing Facts

FeatureMozSEMrush
Starting Price$49/mo$10/mo
Number of Plans44
Free TierNoNo
Pricing Modelflatflat
Annual DiscountN/AN/A

SEMrush is the more affordable option, starting at $10/mo compared to Moz's $49/mo. Both are Other tools with 8 combined pricing plans and 51 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Tier 1
Starter
$49/month
Includes
  • 1 user included
  • 1 tracked site
  • 50 tracked keywords per mo
  • 20K pages crawled per mo
  • Keyword Suggestions by Topic
  • AI Overviews by Keyword
  • Brand Authority Score
  • Moz AI-powered tools
Start with Starter
Additional Users
$45/monthCheapest
Includes
  • • Add colleagues to your Semrush account
  • • Collaborate across shared projects
  • • Keep your account secure with individual logins
Start with Additional Users
Tier 2
Standard
$99/month
Includes
  • 1 user included
  • 3 tracked sites
  • 300 tracked keywords per mo
  • 400K pages crawled per mo
  • Keyword Suggestions by Topic
  • AI Overviews by Keyword
  • Brand Authority Score
  • Moz AI-powered tools
Start with Standard
Lead Generation
$90/monthCheapest
Includes
  • • Branded profile on the Semrush Agency Partners platform
  • • Semrush verified badge for your marketing channels
  • • 1000 outreach credits in Lead Finder
Start with Lead Generation
Tier 3
Medium
$179/month
Includes
  • 2 users included
  • 10 tracked sites
  • 1,500 tracked keywords per mo
  • 2M pages crawled per mo
  • Keyword Suggestions by Topic
  • AI Overviews by Keyword
  • AI Visibility (in Beta)
  • Brand Authority Score
  • Moz AI-powered tools
Start with Medium
Base Report
$10/monthCheapest
Includes
  • • Data from 20+ Semrush tools
  • • Google Analytics and Google Search Console integrations
  • • Monthly/Weekly/Daily scheduling
  • • PDF export
  • • Sharing with Semrush users
Start with Base Report
Tier 4
Large
$299/month
Includes
  • 3 users included
  • 25 tracked sites
  • 3,000 tracked keywords per mo
  • 5M pages crawled per mo
  • Keyword Suggestions by Topic
  • AI Overviews by Keyword
  • AI Visibility (in Beta)
  • Brand Authority Score
  • Moz AI-powered tools
Start with Large
Pro Report
$20/monthCheapest
Includes
  • • All Base Report features
  • • 20+ external integrations
  • • Delivery at a specific time
  • • Branding and white-labeling
  • • AI-generated summaries
  • • Sharing by link
Start with Pro Report

Swipe to compare plans →

Moz

SEO software for keyword research and link analysis

View all Moz plans

SEMrush

All-in-one marketing toolkit for SEO, PPC, and content

View all SEMrush plans

Which Should You Choose?

Choose Moz if:

  • You want more features built-in—Moz offers 17 additional features across its plans
  • You prefer Moz's flat model with its 4-tier structure
  • Moz's expanded feature set across 4 plans fits your workflow better

Choose SEMrush if:

  • You want lower per-user costs—SEMrush starts at $10/mo, saving $39/mo compared to Moz at $49/mo
  • You want SEMrush's approach to incremental feature unlocking across its 4 pricing tiers
  • SEMrush's focused feature set keeps your team in control without tool bloat

SEMrush is the more affordable choice [1], starting at $10/mo compared to Moz's $49/mo. For a 50-person team on paid plans, this translates to SEMrush saving approximately $1950/month. SEMrush offers 4 pricing tiers compared to Moz's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, SEMrush provides 17 total features versus 34 for Moz, offering a more focused toolset depending on your specific needs. For budget-conscious teams seeking predictable costs, SEMrush delivers superior value. Moz may justify its premium for specialized needs, but most organizations will find SEMrush the smarter financial choice.

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Frequently Asked Questions: Moz vs SEMrush

Which is cheaper, Moz or SEMrush?
As of March 2026, SEMrush starts at a lower price point. Moz starts at $49/mo while SEMrush starts at $10/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Moz have vs SEMrush?
Moz offers 4 pricing plans, while SEMrush offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
How do Moz and SEMrush compare for Other?
Both Moz and SEMrush are Other tools. Moz offers 4 plans starting at $49/mo, while SEMrush offers 4 plans starting at $10/mo. Review the feature breakdowns above to see which better fits your Other needs.

Sources

  1. Moz Official PricingVendor pricing page
  2. SEMrush Official PricingVendor pricing page

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