mParticle vs Parse.ly: Pricing Comparison 2026
Side-by-side pricing comparison of mParticle and Parse.ly. See all plans, features, and costs at a glance.
Bottom line: mParticle starts at Custom pricing and Parse.ly starts at $99/mo. Compare all 5 pricing tiers side by side.
Last updated: March 16, 2026
mParticle vs Parse.ly: Quick Pricing Facts
| Feature | mParticle | Parse.ly |
|---|---|---|
| Starting Price | Custom pricing | $99/mo |
| Number of Plans | 1 | 4 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
mParticle and Parse.ly are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 5 pricing plans with 18 features compared, so the best choice comes down to which features match your needs.
Parse.ly stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  mParticle Try it free |  Parse.ly Try it free |
|---|---|---|
| Tier 1 | Contact us Custom pricing Includes
| |
| Tier 2 | — | |
| Tier 3 | — | |
| Tier 4 | — | Enterprise Custom pricing Includes
|
Swipe to compare plans →
Parse.ly
Parse.ly offers a free plan, offers 4 tiers vs 1.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Parse.ly
Try Parse.ly freeWhich Should You Choose?
Choose mParticle if:
- •You prioritize mParticle's user experience and interface over price (both tools are similarly priced)
- •You want mParticle's approach to incremental feature unlocking across its 1 pricing tier
- •mParticle's focused feature set keeps your team in control without tool bloat
Choose Parse.ly if:
- •You need a free plan with Basic analytics, Limited support—Parse.ly offers no-cost access with no credit card required
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Parse.ly offers 4 additional features across its plans
Parse.ly offers a free plan [1], eliminating the cost barrier for evaluation, while mParticle requires paid subscription from the start. This gives Parse.ly a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Parse.ly's free tier, upgrading to a paid plan at approximately $299/mo provides substantial additional functionality. Compare this pricing path against mParticle's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Parse.ly's 4 tiers provide flexibility at different budgets, while mParticle's 1 tier structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Parse.ly is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: mParticle vs Parse.ly
How many pricing plans does mParticle have vs Parse.ly?
Does mParticle or Parse.ly offer a free plan?
What is the most popular Parse.ly plan?
Does mParticle or Parse.ly offer custom enterprise pricing?
How do mParticle and Parse.ly compare for Analytics?
Sources
- mParticle Official Pricing— Vendor pricing page
- Parse.ly Official Pricing— Vendor pricing page
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