Plausible vs Smartlook: Pricing Comparison 2026
Side-by-side pricing comparison of Plausible and Smartlook. See all plans, features, and costs at a glance.
Bottom line: Plausible starts at $9/mo, making it $70/mo cheaper than Smartlook ($79/mo). Smartlook offers a free plan.
Last updated: March 16, 2026
Plausible vs Smartlook: Quick Pricing Facts
| Feature | Plausible | Smartlook |
|---|---|---|
| Starting Price | $9/mo | $79/mo |
| Number of Plans | 4 | 4 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Plausible is the more affordable option, starting at $9/mo compared to Smartlook's $79/mo. Both are Analytics tools with 8 combined pricing plans and 54 features compared.
Smartlook stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Plausible Try it free |  Smartlook Try it free |
|---|---|---|
| Tier 1 | Starter $9/month $9 / year Includes
| |
| Tier 2 | Growth $14/monthCheapest $14 / year Includes
| ProPopular $79/month $79 / year Includes
|
| Tier 3 | Business $19/monthCheapest $19 / year Includes
| Business $199/month $199 / year Includes
|
| Tier 4 | Enterprise Custom pricing Includes
| Enterprise Custom pricing Includes
|
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Which Should You Choose?
Choose Plausible if:
- •You want lower per-user costs—Plausible starts at $9/mo, saving $70/mo compared to Smartlook at $79/mo
- •You want more features built-in—Plausible offers 14 additional features across its plans
- •You need predictable billing — Plausible's usage-based model avoids surprise overages
Choose Smartlook if:
- •You need a free plan with Session recordings, Heatmaps—Smartlook offers no-cost access with no credit card required
- •Smartlook's usage-based pricing lets you match exact team size without tier gaps
- •Smartlook's focused feature set keeps your team in control without tool bloat
Smartlook offers a free plan [1], eliminating the cost barrier for evaluation, while Plausible requires paid subscription from the start. This gives Smartlook a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Smartlook's free tier, upgrading to a paid plan at approximately $79/mo provides substantial additional functionality. Compare this pricing path against Plausible's tiering starting at $9/mo to assess total cost of ownership over 12 months. Smartlook's 4 tiers provide flexibility at different budgets, while Plausible's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Smartlook is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Plausible vs Smartlook
Which is cheaper, Plausible or Smartlook?
How many pricing plans does Plausible have vs Smartlook?
Does Plausible or Smartlook offer a free plan?
Can I save money by paying annually for Plausible or Smartlook?
What is the most popular Smartlook plan?
Does Plausible or Smartlook offer custom enterprise pricing?
How do Plausible and Smartlook compare for Analytics?
Sources
- Plausible Official Pricing— Vendor pricing page
- Smartlook Official Pricing— Vendor pricing page
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