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Analytics

Iconosquare vs Smartlook: Pricing Comparison 2026

Side-by-side pricing comparison of Iconosquare and Smartlook. See all plans, features, and costs at a glance.

Bottom line: Iconosquare starts at $39/mo, making it $40/mo cheaper than Smartlook ($79/mo). Smartlook offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Iconosquare freeAffiliateTry Smartlook freePrice updated 11d agoUpdated this month
Best Value

Smartlook - Smartlook offers a free plan.

Iconosquare vs Smartlook: Quick Pricing Facts

FeatureIconosquareSmartlook
Starting Price$39/mo$79/mo
Number of Plans44
Free TierNoYes
Pricing Modeltieredusage-based
Annual DiscountN/AN/A

Iconosquare is the more affordable option, starting at $39/mo compared to Smartlook's $79/mo. Both are Analytics tools with 8 combined pricing plans and 20 features compared.

Smartlook stands out with a free plan for getting started. Iconosquare uses tiered pricing while Smartlook uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Iconosquare
Iconosquare
Try freeAffiliate
Smartlook
Smartlook
Try free
Tier 1
Launch
$39/month
Free
$0/monthCheapest
Includes
  • Session recordings
  • Heatmaps
  • Events
  • Funnels
  • Crash reports
Tier 2
Scale
$79/monthCheapest
ProPopular
$79/monthCheapest
$79 / year
Includes
  • All Free features
  • Advanced analytics
  • Custom events
  • User segmentation
  • Priority support
Tier 3
Excel
$139/monthCheapest
Business
$199/month
$199 / year
Includes
  • All Pro features
  • Team collaboration
  • Custom integrations
  • Dedicated account manager
  • Advanced security
Tier 4
Build your plan with us
Custom pricing
Enterprise
Custom pricing
Includes
  • All Business features
  • Custom pricing
  • On-premise deployment
  • Enterprise-level support
  • Compliance and security

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Iconosquare

Social media analytics and management platform for tracking performance, scheduling posts, and monitoring engagement across channels.

View all Iconosquare plans

Smartlook

Session replay and heatmap analytics for web and mobile

View all Smartlook plans

Frequently Asked Questions: Iconosquare vs Smartlook

Which is cheaper, Iconosquare or Smartlook?
As of July 2026, Iconosquare starts at a lower price point. Iconosquare starts at $39/mo while Smartlook starts at $79/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Iconosquare have vs Smartlook?
Iconosquare offers 4 pricing plans, while Smartlook offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Iconosquare or Smartlook offer a free plan?
Smartlook offers a free plan, while Iconosquare does not. If budget is a concern, Smartlook lets you get started at no cost.
Can I save money by paying annually for Iconosquare or Smartlook?
Both Iconosquare and Smartlook offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Smartlook plan?
The Pro plan is Smartlook's most popular tier, priced at $79/mo. Key features include All Free features, Advanced analytics, Custom events.
Does Iconosquare or Smartlook offer custom enterprise pricing?
Yes, both Iconosquare and Smartlook offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Iconosquare and Smartlook use?
Iconosquare uses a tiered pricing model, while Smartlook uses usage-based pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. Iconosquare Official Pricing- Vendor pricing page
  2. Smartlook Official Pricing- Vendor pricing page

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