Principle vs UserTesting: Pricing Comparison 2026
Side-by-side pricing comparison of Principle and UserTesting. See all plans, features, and costs at a glance.
Bottom line: Principle starts at Custom pricing and UserTesting starts at Custom pricing. Compare all 6 pricing tiers side by side.
Last updated: July 6, 2026
UserTesting - UserTesting offers 5 tiers vs 1.
Principle vs UserTesting: Quick Pricing Facts
| Feature | Principle | UserTesting |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 1 | 5 |
| Free Tier | No | No |
| Pricing Model | flat | flat |
| Annual Discount | N/A | N/A |
Principle and UserTesting are both priced at Custom pricing, making them equally accessible Design Tools. Together they offer 6 pricing plans with 35 features compared, so the best choice comes down to which features match your needs.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Design Tools needs.
| Pricing Plans |  Principle Try free |  UserTesting Try free |
|---|---|---|
| Tier 1 | See For Yourself Custom pricing | Test-based Consumption Custom pricing Includes
|
| Tier 2 | - | Team-based Unlimited Custom pricing Includes
|
| Tier 3 | - | Advanced Custom pricing Includes
|
| Tier 4 | - | UltimatePopular Custom pricing Includes
|
| Tier 5 | - | Ultimate+ Custom pricing Includes
|
← Swipe to compare plans →
Ready to get started? Try either tool free — no credit card required.
Frequently Asked Questions: Principle vs UserTesting
How many pricing plans does Principle have vs UserTesting?
What is the most popular UserTesting plan?
Does Principle or UserTesting offer custom enterprise pricing?
How do Principle and UserTesting compare for Design Tools?
Sources
- Principle Official Pricing- Vendor pricing page
- UserTesting Official Pricing- Vendor pricing page
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