Qualtrics vs SEMrush: Pricing Comparison 2026
Side-by-side pricing comparison of Qualtrics and SEMrush. See all plans, features, and costs at a glance.
Bottom line: Qualtrics starts at Custom pricing and SEMrush starts at $10/mo. Compare all 8 pricing tiers side by side.
Last updated: March 16, 2026
Qualtrics vs SEMrush: Quick Pricing Facts
| Feature | Qualtrics | SEMrush |
|---|---|---|
| Starting Price | Custom pricing | $10/mo |
| Number of Plans | 4 | 4 |
| Free Tier | Yes | No |
| Pricing Model | flat | flat |
| Annual Discount | N/A | N/A |
Qualtrics and SEMrush are both priced at Custom pricing, making them equally accessible Other tools. Together they offer 8 pricing plans with 21 features compared, so the best choice comes down to which features match your needs.
Qualtrics stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.
| Pricing Plans |  Qualtrics Try it free |  SEMrush Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | Additional Users $45/month Includes
|
| Tier 2 | Customer Experience Custom pricing Includes
| Lead Generation $90/monthCheapest Includes
|
| Tier 3 | Employee Experience Custom pricing | Base Report $10/monthCheapest Includes
|
| Tier 4 | Strategy & Research Custom pricing | Pro Report $20/monthCheapest Includes
|
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Qualtrics
Qualtrics offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Qualtrics
Try Qualtrics freeWhich Should You Choose?
Choose Qualtrics if:
- •You need a free plan with core features—Qualtrics offers no-cost access with no credit card required
- •Your team needs custom enterprise pricing—Qualtrics offers negotiated terms for large deployments
- •You prioritize Qualtrics's user experience and interface over price (both tools are similarly priced)
Choose SEMrush if:
- •You want more features built-in—SEMrush offers 13 additional features across its plans
- •You prioritize SEMrush's user experience and interface over price (both tools are similarly priced)
- •You need predictable billing — SEMrush's flat model avoids surprise overages
Qualtrics offers a free plan [1], eliminating the cost barrier for evaluation, while SEMrush requires paid subscription from the start. This gives Qualtrics a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Qualtrics's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against SEMrush's tiering starting at $10/mo to assess total cost of ownership over 12 months. Qualtrics's 4 tiers provide flexibility at different budgets, while SEMrush's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Qualtrics is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Qualtrics vs SEMrush
How many pricing plans does Qualtrics have vs SEMrush?
Does Qualtrics or SEMrush offer a free plan?
Does Qualtrics or SEMrush offer custom enterprise pricing?
How do Qualtrics and SEMrush compare for Other?
Sources
- Qualtrics Official Pricing— Vendor pricing page
- SEMrush Official Pricing— Vendor pricing page
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