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Qualtrics vs SEMrush: Pricing Comparison 2026

Side-by-side pricing comparison of Qualtrics and SEMrush. See all plans, features, and costs at a glance.

Bottom line: Qualtrics starts at Custom pricing and SEMrush starts at $10/mo. Compare all 8 pricing tiers side by side.

Last updated: August 10, 2026

Data compiled by Arthur Jacquemin
Updated August 10, 2026
Try Qualtrics freeTry SEMrush freeAffiliatePrice updated 5d ago
Best Value

Qualtrics - Qualtrics offers a free plan.

Qualtrics vs SEMrush: Quick Pricing Facts

FeatureQualtricsSEMrush
Starting PriceCustom pricing$10/mo
Number of Plans44
Free TierYesNo
Pricing Modelflatflat
Annual DiscountN/AN/A

Qualtrics and SEMrush are both priced at Custom pricing, making them equally accessible Other tools. Together they offer 8 pricing plans with 20 features compared, so the best choice comes down to which features match your needs.

Qualtrics stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Other needs.

Pricing Plans
Qualtrics
Qualtrics
Try free
SEMrush
SEMrush
Try freeAffiliate
Tier 1
Free
$0/monthCheapest
Start with Free
Additional Users
$45/month
Includes
  • • Add colleagues to your Semrush account
  • • Collaborate across shared projects
  • • Keep your account secure with individual logins
Start with Additional Users
Tier 2
Customer Experience
Custom pricing
Includes
  • AI-guided customer experience software
  • Surveys with follow-up prompts
  • Dashboards with AI-powered recommendations
  • Analytics to identify friction points
Start with Customer Experience
Lead Generation
$90/monthCheapest
Includes
  • • Branded profile on the Semrush Agency Partners platform
  • • Semrush verified badge for your marketing channels
Start with Lead Generation
Tier 3
Employee Experience
Custom pricing
Start with Employee Experience
Base Report
$10/monthCheapest
Includes
  • • Data from 20+ Semrush tools
  • • Google Analytics and Google Search Console integrations
  • • Monthly/Weekly/Daily scheduling
  • • PDF export
  • • Sharing with Semrush users
Start with Base Report
Tier 4
Strategy & Research
Custom pricing
Start with Strategy & Research
Pro Report
$20/monthCheapest
Includes
  • • All Base Report features
  • • 20+ external integrations
  • • Delivery at a specific time
  • • Branding and white-labeling
  • • AI-generated summaries
  • • Sharing by link
Start with Pro Report

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Try Qualtrics freeFree plan availableTry SEMrush freeFrom $10/mo
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Qualtrics

Enterprise experience management and research platform

View all Qualtrics plans

SEMrush

All-in-one marketing toolkit for SEO, PPC, and content

View all SEMrush plans

Frequently Asked Questions: Qualtrics vs SEMrush

How many pricing plans does Qualtrics have vs SEMrush?
Qualtrics offers 4 pricing plans, while SEMrush offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Qualtrics or SEMrush offer a free plan?
Qualtrics offers a free plan, while SEMrush does not. If budget is a concern, Qualtrics lets you get started at no cost.
Does Qualtrics or SEMrush offer custom enterprise pricing?
Qualtrics offers a custom-priced enterprise tier for larger teams. SEMrush lists all its pricing publicly.
How do Qualtrics and SEMrush compare for Other?
Both Qualtrics and SEMrush are Other tools. Qualtrics offers 4 plans starting at Custom pricing, while SEMrush offers 4 plans starting at $10/mo. Review the feature breakdowns above to see which better fits your Other needs.
AI Recommendations

Sources

  1. Qualtrics Official Pricing- Vendor pricing page
  2. SEMrush Official Pricing- Vendor pricing page

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