RudderStack vs Umami: Pricing Comparison 2026
Side-by-side pricing comparison of RudderStack and Umami. See all plans, features, and costs at a glance.
Bottom line: Both RudderStack and Umami offer free plans. RudderStack has 3 pricing tiers while Umami has 3.
Last updated: March 16, 2026
RudderStack vs Umami: Quick Pricing Facts
| Feature | RudderStack | Umami |
|---|---|---|
| Starting Price | Custom pricing | $20/mo |
| Number of Plans | 3 | 3 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | open-source |
| Annual Discount | N/A | N/A |
RudderStack and Umami are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 6 pricing plans with 26 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget. RudderStack uses usage-based pricing while Umami uses open-source pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  RudderStack Try it free |  Umami Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Hobby $0/monthCheapest Includes
|
| Tier 2 | Growth Custom pricing Includes
| Pro $20/monthCheapest Includes
|
| Tier 3 | Enterprise Custom pricing Includes
| Enterprise Custom pricing Includes
|
Swipe to compare plans →
Umami
Umami offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Umami
Try Umami freeWhich Should You Choose?
Choose RudderStack if:
- •You prefer RudderStack's free tier features—16+ SDK sources, 200+ cloud destinations
- •You prioritize RudderStack's user experience and interface over price (both tools are similarly priced)
- •RudderStack's 3-tier usage-based structure gives clearer cost visibility for budget planning
Choose Umami if:
- •You prefer Umami's free tier features—100K events per month, Up to 3 websites
- •You want more features built-in—Umami offers 2 additional features across its plans
- •You prioritize Umami's user experience and interface over price (both tools are similarly priced)
Both RudderStack and Umami offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: RudderStack includes 4 features, while Umami includes 4 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: RudderStack vs Umami
How many pricing plans does RudderStack have vs Umami?
Does RudderStack or Umami offer a free plan?
Does RudderStack or Umami offer custom enterprise pricing?
What pricing models do RudderStack and Umami use?
How do RudderStack and Umami compare for Analytics?
Sources
- RudderStack Official Pricing— Vendor pricing page
- Umami Official Pricing— Vendor pricing page
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