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Analytics

RudderStack vs Umami: Pricing Comparison 2026

Side-by-side pricing comparison of RudderStack and Umami. See all plans, features, and costs at a glance.

Bottom line: Both RudderStack and Umami offer free plans. RudderStack has 3 pricing tiers while Umami has 4.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try RudderStack freeTry Umami freePrice updated 14d agoPrice updated 10d ago
Best Value

Umami - Umami offers a free plan, offers 4 tiers vs 3.

RudderStack vs Umami: Quick Pricing Facts

FeatureRudderStackUmami
Starting PriceCustom pricing$20/mo
Number of Plans34
Free TierYesYes
Pricing Modelusage-basedopen-source
Annual DiscountN/AN/A

RudderStack and Umami are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 7 pricing plans with 40 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget. RudderStack uses usage-based pricing while Umami uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
RudderStack
RudderStack
Try free
Umami
Tier 1
Free
$0/monthCheapest
Includes
  • 16+ SDK sources
  • 200+ cloud destinations
  • Warehouse destinations
  • Reverse ETL
Start with Free
Hobby
$0/monthCheapest
Includes
  • Up to 100K events per month
  • 1 website
  • 6 month data retention
  • Community support
Start with Hobby
Tier 2
Growth
Custom pricing
Includes
  • Unlimited team members
  • Unlimited Transformations
  • Unlimited Reverse ETL connections
  • Dedicated support
Start with Growth
Pro
$20/monthCheapest
Includes
  • 1 million events per month included
  • $0.00003 per additional event
  • Up to 20 websites
  • Up to 10 team members
  • 2 year data retention
  • API access
  • Email support
Start with Pro
Tier 3
Enterprise
Custom pricing
Includes
  • Python Transformations
  • Access to Profiles & Data Apps
  • HIPAA
  • SSO
Start with Enterprise
Business
$200/monthCheapest
Includes
  • 10 million events per month included
  • $0.00002 per additional event
  • Unlimited websites
  • Unlimited team members
  • 5 year data retention
  • Session replays
  • Heatmaps
  • White-labeling
  • Streaming API
  • Email and chat support
Start with Business
Tier 4
-
Enterprise
Custom pricing
Includes
  • Single sign on (SAML SSO)
  • Onboarding support
  • Uptime SLA
  • Custom pricing
  • Custom data retention
  • Invoice billing
  • Enterprise support
Start with Enterprise

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RudderStack

Open-source customer data pipeline and warehouse-first CDP

View all RudderStack plans

Umami

Open-source, privacy-focused alternative to Google Analytics

View all Umami plans

Frequently Asked Questions: RudderStack vs Umami

How many pricing plans does RudderStack have vs Umami?
RudderStack offers 3 pricing plans, while Umami offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does RudderStack or Umami offer a free plan?
Yes, both RudderStack and Umami offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Does RudderStack or Umami offer custom enterprise pricing?
Yes, both RudderStack and Umami offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do RudderStack and Umami use?
RudderStack uses a usage-based pricing model, while Umami uses open-source pricing. The right model depends on your team size and usage patterns.
How do RudderStack and Umami compare for Analytics?
Both RudderStack and Umami are Analytics tools. RudderStack offers 3 plans starting at Custom pricing, while Umami offers 4 plans starting at $20/mo. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. RudderStack Official Pricing- Vendor pricing page
  2. Umami Official Pricing- Vendor pricing page

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