Iconosquare vs Umami: Pricing Comparison 2026
Side-by-side pricing comparison of Iconosquare and Umami. See all plans, features, and costs at a glance.
Bottom line: Umami starts at $20/mo, making it $19/mo cheaper than Iconosquare ($39/mo). Umami offers a free plan.
Last updated: March 16, 2026
Iconosquare vs Umami: Quick Pricing Facts
| Feature | Iconosquare | Umami |
|---|---|---|
| Starting Price | $39/mo | $20/mo |
| Number of Plans | 3 | 3 |
| Free Tier | No | Yes |
| Pricing Model | tiered | open-source |
| Annual Discount | N/A | N/A |
Umami is the more affordable option, starting at $20/mo compared to Iconosquare's $39/mo. Both are Analytics tools with 6 combined pricing plans and 37 features compared.
Umami stands out with a free plan for getting started. Iconosquare uses tiered pricing while Umami uses open-source pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Iconosquare Try it free |  Umami Try it free |
|---|---|---|
| Tier 1 | Launch $39/month $33 / year Includes
| Hobby $0/monthCheapest Includes
|
| Tier 2 | ScalePopular $83/month $69 / year Includes
| Pro $20/monthCheapest Includes
|
| Tier 3 | Excel $139/monthCheapest $116 / year Includes
| Enterprise Custom pricing Includes
|
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Iconosquare
Social media analytics and management platform for tracking performance, scheduling posts, and monitoring engagement across channels.
View all Iconosquare plansUmami
Umami offers a free plan, starts at $19/mo lower ($20/mo vs $39/mo).
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Umami
Try Umami freeWhich Should You Choose?
Choose Iconosquare if:
- •You want more features built-in—Iconosquare offers 9 additional features across its plans
- •You prefer Iconosquare's tiered model with its 3-tier structure
- •Iconosquare's feature bundling aligns with how Analytics teams actually work day-to-day
Choose Umami if:
- •You want lower per-user costs—Umami starts at $20/mo, saving $19/mo compared to Iconosquare at $39/mo
- •You need a free plan with 100K events per month, Up to 3 websites—Umami offers no-cost access with no credit card required
- •Your team needs custom enterprise pricing—Umami offers negotiated terms for large deployments
Umami is the more affordable choice [1], starting at $20/mo compared to Iconosquare's $39/mo. For a 50-person team on paid plans, this translates to Umami saving approximately $950/month. Umami offers 3 pricing tiers compared to Iconosquare's 3, giving you more granular control over scaling costs as your team grows. Across all tiers, Umami provides 14 total features versus 23 for Iconosquare, offering a more focused toolset depending on your specific needs. For budget-conscious teams seeking predictable costs, Umami delivers superior value. Iconosquare may justify its premium for specialized needs, but most organizations will find Umami the smarter financial choice.
Frequently Asked Questions: Iconosquare vs Umami
Which is cheaper, Iconosquare or Umami?
How many pricing plans does Iconosquare have vs Umami?
Does Iconosquare or Umami offer a free plan?
Can I save money by paying annually for Iconosquare or Umami?
What is the most popular Iconosquare plan?
Does Iconosquare or Umami offer custom enterprise pricing?
What pricing models do Iconosquare and Umami use?
Sources
- Iconosquare Official Pricing— Vendor pricing page
- Umami Official Pricing— Vendor pricing page
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