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Analytics

Iconosquare vs Umami: Pricing Comparison 2026

Side-by-side pricing comparison of Iconosquare and Umami. See all plans, features, and costs at a glance.

Bottom line: Umami starts at $20/mo, making it $19/mo cheaper than Iconosquare ($39/mo). Umami offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Iconosquare freeAffiliateTry Umami freePrice updated 11d agoPrice updated 11d ago
Best Value

Umami - Umami offers a free plan, starts at $19/mo lower ($20/mo vs $39/mo).

Iconosquare vs Umami: Quick Pricing Facts

FeatureIconosquareUmami
Starting Price$39/mo$20/mo
Number of Plans44
Free TierNoYes
Pricing Modeltieredopen-source
Annual DiscountN/AN/A

Umami is the more affordable option, starting at $20/mo compared to Iconosquare's $39/mo. Both are Analytics tools with 8 combined pricing plans and 28 features compared.

Umami stands out with a free plan for getting started. Iconosquare uses tiered pricing while Umami uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Iconosquare
Iconosquare
Try freeAffiliate
Umami
Tier 1
Launch
$39/month
Start with Launch
Hobby
$0/monthCheapest
Includes
  • Up to 100K events per month
  • 1 website
  • 6 month data retention
  • Community support
Start with Hobby
Tier 2
Scale
$79/month
Start with Scale
Pro
$20/monthCheapest
Includes
  • 1 million events per month included
  • $0.00003 per additional event
  • Up to 20 websites
  • Up to 10 team members
  • 2 year data retention
  • API access
  • Email support
Start with Pro
Tier 3
Excel
$139/monthCheapest
Start with Excel
Business
$200/month
Includes
  • 10 million events per month included
  • $0.00002 per additional event
  • Unlimited websites
  • Unlimited team members
  • 5 year data retention
  • Session replays
  • Heatmaps
  • White-labeling
  • Streaming API
  • Email and chat support
Start with Business
Tier 4
Build your plan with us
Custom pricing
Start with Build your plan with us
Enterprise
Custom pricing
Includes
  • Single sign on (SAML SSO)
  • Onboarding support
  • Uptime SLA
  • Custom pricing
  • Custom data retention
  • Invoice billing
  • Enterprise support
Start with Enterprise

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Iconosquare

Social media analytics and management platform for tracking performance, scheduling posts, and monitoring engagement across channels.

View all Iconosquare plans

Umami

Open-source, privacy-focused alternative to Google Analytics

View all Umami plans

Frequently Asked Questions: Iconosquare vs Umami

Which is cheaper, Iconosquare or Umami?
As of July 2026, Umami starts at a lower price point. Iconosquare starts at $39/mo while Umami starts at $20/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Iconosquare have vs Umami?
Iconosquare offers 4 pricing plans, while Umami offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Iconosquare or Umami offer a free plan?
Umami offers a free plan, while Iconosquare does not. If budget is a concern, Umami lets you get started at no cost.
Does Iconosquare or Umami offer custom enterprise pricing?
Yes, both Iconosquare and Umami offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Iconosquare and Umami use?
Iconosquare uses a tiered pricing model, while Umami uses open-source pricing. The right model depends on your team size and usage patterns.
How do Iconosquare and Umami compare for Analytics?
Both Iconosquare and Umami are Analytics tools. Iconosquare offers 4 plans starting at $39/mo, while Umami offers 4 plans starting at $20/mo. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Iconosquare Official Pricing- Vendor pricing page
  2. Umami Official Pricing- Vendor pricing page

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