Umami Pricing Plans and Tiers
Open-source, privacy-focused alternative to Google Analytics
Pricing last verified: July 6, 2026
Get an AI breakdown of Umami's hidden costs, real cost at 10 and 50 seats, and negotiation angles.
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Pricing Analysis
Umami occupies the most price-sensitive segment of the privacy analytics market - teams that want Plausible's philosophy but at a lower cost or entirely free. The self-hosted open-source version is a fully functional analytics platform with no artificial limitations.
The challenge for Umami's pricing strategy is differentiation. At $9/month for the Hobby tier, Umami Cloud targets indie developers and small sites - a segment with notoriously low willingness to pay and high churn. The $49/month Business tier is where sustainable revenue lives, but at that price point, Umami competes with Plausible's established brand.
Strengths
- Completely free self-hosted version with no user limits or feature gates is the most generous offering in the privacy analytics space.
- Cloud pricing starts at $9/month, undercutting Plausible while offering comparable features.
- Developer-first API design allows programmatic access to all analytics data, enabling custom dashboards and integrations.
Considerations
- Smaller community and ecosystem compared to Plausible means fewer integrations and community support resources.
- Self-hosting requires a PostgreSQL or MySQL database, adding infrastructure complexity that may negate the free pricing for non-technical teams.
Developers and technical teams running personal projects or small SaaS products who want privacy-first analytics with maximum customization at the lowest possible cost.
Umami's free self-hosted tier is its strongest competitive weapon - it forces Plausible and Matomo Cloud to justify their subscription pricing against a genuinely free alternative.
Best choice: Umami
Pricing Plans (4)
Hobby
- ✓Up to 100K events per month
- ✓1 website
- ✓6 month data retention
- ✓Community support
Pro
- ✓1 million events per month included
- ✓$0.00003 per additional event
- ✓Up to 20 websites
- ✓Up to 10 team members
- ✓2 year data retention
- ✓API access
- ✓Email support
Business
- ✓10 million events per month included
- ✓$0.00002 per additional event
- ✓Unlimited websites
- ✓Unlimited team members
- ✓5 year data retention
- ✓Session replays
- ✓Heatmaps
- ✓White-labeling
- ✓Streaming API
- ✓Email and chat support
Enterprise
- ✓Single sign on (SAML SSO)
- ✓Onboarding support
- ✓Uptime SLA
- ✓Custom pricing
- ✓Custom data retention
- ✓Invoice billing
- ✓Enterprise support
How does Umami pricing compare?
See how Umami's 4 pricing plans stack up against similar Analytics tools.
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Sources
- Umami Official Pricing- Vendor pricing page
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