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Umami

Umami Pricing Plans & Tiers

Open-source, privacy-focused alternative to Google Analytics

Analyticsopen-sourceFrom $0/mo

Pricing last verified: March 16, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated March 16, 2026
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Pricing Analysis

Umami occupies the most price-sensitive segment of the privacy analytics market — teams that want Plausible's philosophy but at a lower cost or entirely free. The self-hosted open-source version is a fully functional analytics platform with no artificial limitations.

The challenge for Umami's pricing strategy is differentiation. At $9/month for the Hobby tier, Umami Cloud targets indie developers and small sites — a segment with notoriously low willingness to pay and high churn. The $49/month Business tier is where sustainable revenue lives, but at that price point, Umami competes with Plausible's established brand.

Strengths

  • Completely free self-hosted version with no user limits or feature gates is the most generous offering in the privacy analytics space.
  • Cloud pricing starts at $9/month, undercutting Plausible while offering comparable features.
  • Developer-first API design allows programmatic access to all analytics data, enabling custom dashboards and integrations.

Considerations

  • Smaller community and ecosystem compared to Plausible means fewer integrations and community support resources.
  • Self-hosting requires a PostgreSQL or MySQL database, adding infrastructure complexity that may negate the free pricing for non-technical teams.
Ideal For

Developers and technical teams running personal projects or small SaaS products who want privacy-first analytics with maximum customization at the lowest possible cost.

Pricing Takeaway

Umami's free self-hosted tier is its strongest competitive weapon — it forces Plausible and Matomo Cloud to justify their subscription pricing against a genuinely free alternative.

Best choice: Umami

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Pricing Plans (3)

Hobby

$0/mo
  • ✓100K events per month
  • ✓Up to 3 websites
  • ✓6 month data retention
  • ✓Community support
Start with Hobby

Pro

$20/mo
  • ✓1 million events per month
  • ✓$0.00002 per additional event
  • ✓Unlimited websites
  • ✓Unlimited team members
  • ✓5 year data retention
  • ✓Email support
Start with Pro

Enterprise

Custom
  • ✓Custom pricing
  • ✓Custom data retention
  • ✓Uptime SLA
  • ✓Enterprise support
Start with Enterprise

How does Umami pricing compare?

See how Umami's 3 pricing plans stack up against similar Analytics tools.

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Frequently Asked Questions

How much does Umami cost?
As of March 2026, You can use Umami for free. Upgrading starts at $20/mo across 3 tiers using open-source pricing.
Does Umami offer a free plan?
As of March 2026, yes, Umami includes a free tier with 4 features. It allows teams to evaluate the analytics capabilities before committing to a paid subscription.
What pricing model does Umami use?
As of March 2026, Umami follows a open-source pricing structure where costs are determined by features and capabilities you need. This model is common among analytics platforms.
Does Umami offer enterprise or custom pricing?
As of March 2026, For enterprise needs, Umami offers an Enterprise tier where pricing is customized to your organization. Request a quote from the Umami team for details.
What features are included in Umami's plans?
As of March 2026, Umami plans offer between 4 and 6 features. Lower tiers provide core functionality, with each upgrade unlocking additional tools and integrations for growing teams.

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Sources

  1. Umami Official Pricing— Vendor pricing page

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