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Analytics

Segment vs Umami: Pricing Comparison 2026

Side-by-side pricing comparison of Segment and Umami. See all plans, features, and costs at a glance.

Bottom line: Segment starts at Custom pricing and Umami starts at $20/mo. Compare all 7 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Segment freeTry Umami freePrice updated 11d agoPrice updated 11d ago
Best Value

Umami - Umami offers a free plan, offers 4 tiers vs 3.

Segment vs Umami: Quick Pricing Facts

FeatureSegmentUmami
Starting PriceCustom pricing$20/mo
Number of Plans34
Free TierNoYes
Pricing Modelusage-basedopen-source
Annual DiscountN/AN/A

Segment and Umami are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 7 pricing plans with 28 features compared, so the best choice comes down to which features match your needs.

Umami stands out with a free plan for getting started. Segment uses usage-based pricing while Umami uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Segment
Segment
Try free
Tier 1
Customer Data Pipeline
Custom pricing
Hobby
$0/monthCheapest
Includes
  • Up to 100K events per month
  • 1 website
  • 6 month data retention
  • Community support
Tier 2
Get a custom price quote
Custom pricing
Pro
$20/monthCheapest
Includes
  • 1 million events per month included
  • $0.00003 per additional event
  • Up to 20 websites
  • Up to 10 team members
  • 2 year data retention
  • API access
  • Email support
Tier 3
Frequently asked questions
Custom pricing
Business
$200/monthCheapest
Includes
  • 10 million events per month included
  • $0.00002 per additional event
  • Unlimited websites
  • Unlimited team members
  • 5 year data retention
  • Session replays
  • Heatmaps
  • White-labeling
  • Streaming API
  • Email and chat support
Tier 4
-
Enterprise
Custom pricing
Includes
  • Single sign on (SAML SSO)
  • Onboarding support
  • Uptime SLA
  • Custom pricing
  • Custom data retention
  • Invoice billing
  • Enterprise support

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Segment

Customer data platform for collecting and routing event data

View all Segment plans

Umami

Open-source, privacy-focused alternative to Google Analytics

View all Umami plans

Frequently Asked Questions: Segment vs Umami

How many pricing plans does Segment have vs Umami?
Segment offers 3 pricing plans, while Umami offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Segment or Umami offer a free plan?
Umami offers a free plan, while Segment does not. If budget is a concern, Umami lets you get started at no cost.
Does Segment or Umami offer custom enterprise pricing?
Yes, both Segment and Umami offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Segment and Umami use?
Segment uses a usage-based pricing model, while Umami uses open-source pricing. The right model depends on your team size and usage patterns.
How do Segment and Umami compare for Analytics?
Both Segment and Umami are Analytics tools. Segment offers 3 plans starting at Custom pricing, while Umami offers 4 plans starting at $20/mo. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Segment Official Pricing- Vendor pricing page
  2. Umami Official Pricing- Vendor pricing page

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