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Snowplow vs Umami: Pricing Comparison 2026

Side-by-side pricing comparison of Snowplow and Umami. See all plans, features, and costs at a glance.

Bottom line: Snowplow starts at Custom pricing and Umami starts at $20/mo. Compare all 6 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Snowplow vs Umami: Quick Pricing Facts

FeatureSnowplowUmami
Starting PriceCustom pricing$20/mo
Number of Plans33
Free TierNoYes
Pricing Modelopen-sourceopen-source
Annual DiscountN/AN/A

Snowplow and Umami are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 6 pricing plans with 30 features compared, so the best choice comes down to which features match your needs.

Umami stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Snowplow
Snowplow
Try it free
Tier 1
Community Edition
Custom pricing
Includes
  • Self-managed, open-source environment
  • Test & experiment tracking
  • For data engineers and front-end developers
Start with Community Edition
Hobby
$0/monthCheapest
Includes
  • 100K events per month
  • Up to 3 websites
  • 6 month data retention
  • Community support
Start with Hobby
Tier 2
Self-Hosted Pipeline
Custom pricing
Includes
  • Run a single Snowplow data pipeline in production
  • Self-managed, self-hosted option
  • Remove non-commercial use restriction
Start with Self-Hosted Pipeline
Pro
$20/monthCheapest
Includes
  • 1 million events per month
  • $0.00002 per additional event
  • Unlimited websites
  • Unlimited team members
  • 5 year data retention
  • Email support
Start with Pro
Tier 3
Snowplow Platform
Custom pricing
Includes
  • Fully managed, scalable solution
  • Real-time data pipelines
  • UI console
  • AI-ready modeling
  • Enterprise security
  • Real-time customer intelligence system
  • 24/7 Customer Support
  • Data Quality Monitoring
  • Managed Auto-Scaling
  • Advanced Governance, Security & Collaboration
Start with Snowplow Platform
Enterprise
Custom pricing
Includes
  • Custom pricing
  • Custom data retention
  • Uptime SLA
  • Enterprise support
Start with Enterprise

Swipe to compare plans →

Snowplow

Open-source behavioral data platform for data-rich companies

View all Snowplow plans

Umami

Open-source, privacy-focused alternative to Google Analytics

View all Umami plans
Our Pick

Umami

Umami offers a free plan.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Umami

Try Umami free

Which Should You Choose?

Choose Snowplow if:

  • You want more features built-in—Snowplow offers 2 additional features across its plans
  • You prioritize Snowplow's user experience and interface over price (both tools are similarly priced)
  • Snowplow's 3-tier open-source structure gives clearer cost visibility for budget planning

Choose Umami if:

  • You need a free plan with 100K events per month, Up to 3 websites—Umami offers no-cost access with no credit card required
  • You prioritize Umami's user experience and interface over price (both tools are similarly priced)
  • You want Umami's approach to incremental feature unlocking across its 3 pricing tiers

Umami offers a free plan [1], eliminating the cost barrier for evaluation, while Snowplow requires paid subscription from the start. This gives Umami a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Umami's free tier, upgrading to a paid plan at approximately $20/mo provides substantial additional functionality. Compare this pricing path against Snowplow's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Umami's 3 tiers provide flexibility at different budgets, while Snowplow's 3 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Umami is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Snowplow vs Umami

How many pricing plans does Snowplow have vs Umami?
Snowplow offers 3 pricing plans, while Umami offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Snowplow or Umami offer a free plan?
Umami offers a free plan, while Snowplow does not. If budget is a concern, Umami lets you get started at no cost.
Does Snowplow or Umami offer custom enterprise pricing?
Yes, both Snowplow and Umami offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Snowplow and Umami compare for Analytics?
Both Snowplow and Umami are Analytics tools. Snowplow offers 3 plans starting at Custom pricing, while Umami offers 3 plans starting at $20/mo. Review the feature breakdowns above to see which better fits your Analytics needs.

Sources

  1. Snowplow Official PricingVendor pricing page
  2. Umami Official PricingVendor pricing page

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