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Heap

Heap Pricing Plans and Tiers

Auto-capture analytics for retroactive user behavior analysis

Analyticsusage-basedPrice updated yesterdayFrom $0/mo

Pricing last verified: July 6, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated July 6, 2026
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Pricing Analysis

Heap's tiered pricing from Free (basic analytics, limited retention) through $250/month Business tier (all Pro features plus custom analytics) reveals a company that has segmented product teams by data retention appetite. Most analytics teams need 90 days of historical context, but organizations optimizing for retention churn need 24+ months - a data governance decision that Heap monetizes as a tier upgrade.

The Pro tier at $100/month ($1200 annually) targets growth-stage product teams needing advanced analytics and custom reports. The 3x cost increase to Business ($250/month) is justified by custom analytics and dedicated account management, but represents a significant budget jump that many teams avoid by becoming power users of the Pro tier.

Strengths

  • Auto-capture technology eliminates event schema instrumentation, reducing implementation burden compared to Segment or Amplitude.
  • Free tier includes basic analytics and limited retention, providing a genuine free product experience.
  • Pro and Business tiers include integrations and custom reporting, supporting complex analytics workflows without additional tools.

Considerations

  • Limited retention on free tier (vs. PostHog's 1-year free retention) creates artificial scarcity that pushes immediate tier selection.
  • Business tier's custom analytics are described vaguely; organizations cannot forecast whether their use case requires Heap's highest tier.
Ideal For

B2B SaaS product teams (Series A-C) doing conversion optimization and retention analysis with 5K-50K monthly active users.

Pricing Takeaway

Heap's tier design targets the 'default next tier' psychology - teams find Pro sufficient for current needs but worry about future limitations, creating natural upgrade paths.

Best choice: Heap

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Pricing Plans (4)

Free

$0/mo
Start with Free

Growth

Custom
Start with Growth

Pro

Custom
Start with Pro

Premier

Custom
Start with Premier

How does Heap pricing compare?

See how Heap's 4 pricing plans stack up against similar Analytics tools.

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Frequently Asked Questions

How much does Heap cost?
As of July 2026, Heap is completely free to use with a usage-based pricing model.
Does Heap offer a free plan?
As of July 2026, yes, Heap includes a free tier. It allows teams to evaluate the analytics capabilities before committing to a paid subscription.
What pricing model does Heap use?
As of July 2026, Heap follows a usage-based pricing structure where costs are determined by how much you actually use the tool. This model is common among analytics platforms.
Does Heap offer enterprise or custom pricing?
As of July 2026, For enterprise needs, Heap offers a Growth tier where pricing is customized to your organization. Request a quote from the Heap team for details.

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Sources

  1. Heap Official Pricing- Vendor pricing page

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