Skip to main content
CompareTiers
Compare Now
Heap

Heap Pricing Plans & Tiers

Auto-capture analytics for retroactive user behavior analysis

Analyticsusage-basedFrom $0/mo

Pricing last verified: March 16, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated March 16, 2026
Compare with othersAlternatives to Heap
Try Heap free
ShareShare

Pricing Analysis

Heap's tiered pricing from Free (basic analytics, limited retention) through $250/month Business tier (all Pro features plus custom analytics) reveals a company that has segmented product teams by data retention appetite. Most analytics teams need 90 days of historical context, but organizations optimizing for retention churn need 24+ months — a data governance decision that Heap monetizes as a tier upgrade.

The Pro tier at $100/month ($1200 annually) targets growth-stage product teams needing advanced analytics and custom reports. The 3x cost increase to Business ($250/month) is justified by custom analytics and dedicated account management, but represents a significant budget jump that many teams avoid by becoming power users of the Pro tier.

Strengths

  • Auto-capture technology eliminates event schema instrumentation, reducing implementation burden compared to Segment or Amplitude.
  • Free tier includes basic analytics and limited retention, providing a genuine free product experience.
  • Pro and Business tiers include integrations and custom reporting, supporting complex analytics workflows without additional tools.

Considerations

  • Limited retention on free tier (vs. PostHog's 1-year free retention) creates artificial scarcity that pushes immediate tier selection.
  • Business tier's custom analytics are described vaguely; organizations cannot forecast whether their use case requires Heap's highest tier.
Ideal For

B2B SaaS product teams (Series A-C) doing conversion optimization and retention analysis with 5K-50K monthly active users.

Pricing Takeaway

Heap's tier design targets the 'default next tier' psychology — teams find Pro sufficient for current needs but worry about future limitations, creating natural upgrade paths.

Best choice: Heap

Try Heap free

Pricing Plans (4)

Free

$0/mo
Start with Free

Growth

Custom
Start with Growth

Pro

Custom
Start with Pro

Premier

Custom
Start with Premier

How does Heap pricing compare?

See how Heap's 4 pricing plans stack up against similar Analytics tools.

Compare HeapView all alternatives

Frequently Asked Questions

How much does Heap cost?
As of March 2026, Heap is completely free to use with a usage-based pricing model.
Does Heap offer a free plan?
As of March 2026, yes, Heap includes a free tier. It allows teams to evaluate the analytics capabilities before committing to a paid subscription.
What pricing model does Heap use?
As of March 2026, Heap follows a usage-based pricing structure where costs are determined by how much you actually use the tool. This model is common among analytics platforms.
Does Heap offer enterprise or custom pricing?
As of March 2026, For enterprise needs, Heap offers a Growth tier where pricing is customized to your organization. Request a quote from the Heap team for details.

Track Heap Pricing Changes

Get notified when pricing changes for this tool and others you follow.

Reviews

No reviews yet. Be the first to review this tool.

Sources

  1. Heap Official Pricing— Vendor pricing page

Are you the team behind Heap?

Claim your profile to add custom descriptions, featured badges, and direct demo links.

Claim Your Profile

Related Articles

Best Analytics Tools Pricing Compared (2026)

Compare pricing for Mixpanel, Amplitude, PostHog, Hotjar, Google Analytics, and more. Find the best analytics tool for your budget and team size.

Best Analytics Software Pricing Compared (2026)

Analytics pricing: Amplitude ($995/mo for 100M events), Mixpanel ($999/mo), PostHog ($450/mo), Hotjar ($39-115/mo), GA (free), Heap ($89/mo), Datadog ($15/host). Pricing models.