Amplitude vs Heap: Pricing Comparison 2026

Amplitude and Heap are both product analytics platforms, but they differ on data capture philosophy. Amplitude requires manual event tracking - engineers define and instrument events (button clicks, page views, transactions) in code. This creates clean, intentional data but requires engineering investment upfront. Free includes 10M events/month. Plus at $49/month. Growth with custom pricing. Heap auto-captures everything - every click, pageview, and form interaction is recorded automatically from the moment you install the snippet. No engineering required. Events are defined retroactively by pointing and clicking in the Heap UI. Free for up to 10,000 sessions/month. Growth and Pro with custom pricing. Amplitude's advantage: intentional tracking produces cleaner, more reliable data. Behavioral cohorts, experimentation (A/B testing), and predictive analytics are more mature. The analytics depth - retention curves, funnel conversion, and revenue analysis - serves product teams that have invested in their tracking strategy. Heap's advantage: auto-capture means no waiting for engineering to instrument events. Retroactive analysis lets you answer questions about past behavior without having planned the tracking in advance. For teams moving fast without dedicated analytics engineering, Heap removes the implementation bottleneck. For product teams with engineering resources and a mature tracking strategy, Amplitude's intentional approach delivers more reliable insights. For teams that need analytics without engineering overhead, Heap's auto-capture gets you to insights faster.