Amazon SES vs Mailchimp: Pricing Comparison 2026
Side-by-side pricing comparison of Amazon SES and Mailchimp. See all plans, features, and costs at a glance.
Bottom line: Amazon SES starts at $0.000032/mo and Mailchimp starts at Custom pricing. Compare all 67 pricing tiers side by side.
Last updated: August 10, 2026
Amazon SES vs Mailchimp: Quick Pricing Facts
| Feature | Amazon SES | Mailchimp |
|---|---|---|
| Starting Price | $0.000032/mo | Custom pricing |
| Number of Plans | 49 | 18 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Amazon SES and Mailchimp are both priced at $0.000032/mo, making them equally accessible Email Marketing tools. Together they offer 67 pricing plans with 0 features compared, so the best choice comes down to which features match your needs.
Mailchimp stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Amazon SES Try free |  Mailchimp Try free |
|---|---|---|
| Tier 1 | 0 – 10M emails1 / month $0/monthCheapest | Industries and Solutions Custom pricing |
| Tier 2 | 10 – 100M emails / month $0/monthCheapest | Integrations Custom pricing |
| Tier 3 | > 100M emails / month $0/monthCheapest | Resources Custom pricing |
| Tier 4 | Per account per region per month Custom pricing | Account Custom pricing |
| Tier 5 | Feature Custom pricing | Terms Custom pricing |
| Tier 6 | Outbound sending Custom pricing | Included in every paid plan Custom pricing |
| Tier 7 | Outbound Email 1 Custom pricing | Includes Standard's features: Custom pricing |
| Tier 8 | Virtual Deliverability Manager - SES deliverability Custom pricing | Premium adds: Custom pricing |
| Tier 9 | Virtual Deliverability Manager - Global deliverability 2 Custom pricing | Standard adds: Custom pricing |
| Tier 10 | Dedicated IPs - Managed 3 Custom pricing | Included in the Free plan $0/monthCheapest |
| Tier 11 | Email Validation 4 Custom pricing | How long is the free trial? $0/monthCheapest |
| Tier 12 | Global Endpoints 5 Custom pricing | Related Links: Custom pricing |
| Tier 13 | Tenants 6 Custom pricing | Products Custom pricing |
| Tier 14 | Dedicated IPs - Standard/BYOIP Custom pricing | Community Custom pricing |
| Tier 15 | Inbound processing and routing (Mail Manager) Custom pricing | Company Custom pricing |
| Tier 16 | Email Processing 8 Custom pricing | Help Custom pricing |
| Tier 17 | Authenticated Ingress Endpoint Custom pricing | Manage Consent Preferences Custom pricing |
| Tier 18 | Open Ingress Endpoint 9 Custom pricing | Vendors List Custom pricing |
| Tier 19 | Email Add-Ons 10 Custom pricing | - |
| Tier 20 | Outbound sending & Inbound processing and Email routing (Mail Manager) Custom pricing | - |
| Tier 21 | Archiving Custom pricing | - |
| Tier 22 | Outbound email $0/monthCheapest | - |
| Tier 23 | Global Endpoints $0/monthCheapest | - |
| Tier 24 | Email Validation $0/monthCheapest | - |
| Tier 25 | Tenants $0/monthCheapest | - |
| Tier 26 | Dedicated IPs – Standard $25/monthCheapest | - |
| Tier 27 | Dedicated IPs – Managed $15/monthCheapest | - |
| Tier 28 | Bring Your Own IP (BYOIP) $25/monthCheapest | - |
| Tier 29 | Virtual Deliverability Manager – SES deliverability Custom pricing | - |
| Tier 30 | Virtual Deliverability Manager – Global deliverability $1250/monthCheapest | - |
| Tier 31 | Mail Manager – Open / mTLS Ingress Endpoints 2 $50/monthCheapest | - |
| Tier 32 | Mail Manager – Email Processing 3 $0/monthCheapest | - |
| Tier 33 | Mail Manager – Archiving $2/monthCheapest | - |
| Tier 34 | Mail Manager – Email Add-Ons $0/monthCheapest | - |
| Tier 35 | Inbound email $0/monthCheapest | - |
| Tier 36 | Outgoing messages (Essentials) $250000/monthCheapest | - |
| Tier 37 | Outgoing mail data $0/monthCheapest | - |
| Tier 38 | Total monthly cost Custom pricing | - |
| Tier 39 | Outgoing messages (Pro) $2/monthCheapest | - |
| Tier 40 | Fixed monthly charge (Pro) $105/monthCheapest | - |
| Tier 41 | Outgoing messages (Enterprise) $10/monthCheapest | - |
| Tier 42 | Email processing (Mail Manager) $300/monthCheapest | - |
| Tier 43 | Incoming mail chunks $50/monthCheapest | - |
| Tier 44 | Fixed monthly charge (Enterprise) $500/monthCheapest | - |
| Tier 45 | VDM – SES Deliverability $2/monthCheapest | - |
| Tier 46 | VDM – Global Deliverability Custom pricing | - |
| Tier 47 | Mail Manager – Email Processing $500000/monthCheapest | - |
| Tier 48 | Mail Manager – Mail chunks $32/monthCheapest | - |
| Tier 49 | Mail Manager – Open Ingress Endpoint $1/monthCheapest | - |
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What Reviewers Say
Which Should You Choose?
Choose Amazon SES if:
- •You need transactional email infrastructure at the lowest per-email cost via AWS
- •Your engineering team handles email logic in code and doesn't need a marketing UI
- •High-volume sending at AWS pricing is the primary requirement
Choose Mailchimp if:
- •You need a full email marketing platform with templates, automation, and audience analytics
- •Mailchimp's free plan for 500 contacts is a practical starting point for most small businesses
- •Your team needs a marketer-friendly tool with landing pages, forms, and reporting
Mailchimp is the most widely recognized email marketing platform - free for 500 contacts, with a drag-and-drop builder, basic automation, and marketing analytics. Amazon SES is raw sending infrastructure. For marketing teams, Mailchimp wins on accessibility and features. For engineering teams sending application email at scale, SES wins on cost. Many companies use SES for transactional email and Mailchimp for marketing campaigns simultaneously.
Frequently Asked Questions: Amazon SES vs Mailchimp
How many pricing plans does Amazon SES have vs Mailchimp?
Does Amazon SES or Mailchimp offer a free plan?
Does Amazon SES or Mailchimp offer custom enterprise pricing?
How do Amazon SES and Mailchimp compare for Email Marketing?
Sources
- Amazon SES Official Pricing- Vendor pricing page
- Mailchimp Official Pricing- Vendor pricing page
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