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Email Marketing

Amazon SES vs Kit: Pricing Comparison 2026

Side-by-side pricing comparison of Amazon SES and Kit. See all plans, features, and costs at a glance.

Bottom line: Amazon SES starts at $0.00002/mo, making it $33/mo cheaper than Kit ($33/mo). Amazon SES offers a free plan.

Last updated: June 29, 2026

Data compiled by Arthur Jacquemin
Updated June 29, 2026
Try Amazon SES freeTry Kit freeAffiliatePrice updated yesterday

Amazon SES vs Kit: Quick Pricing Facts

FeatureAmazon SESKit
Starting Price$0.00002/mo$33/mo
Number of Plans483
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Amazon SES is the more affordable option, starting at $0.00002/mo compared to Kit's $33/mo. Both are Email Marketing tools with 51 combined pricing plans and 25 features compared.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Amazon SES
Amazon SES
Try free
Kit
Kit
Try freeAffiliate
Tier 1
SERVICE TYPE
Custom pricing
NewsletterPopular
$0/monthCheapest
Includes
  • Up to 10,000 subscribers
  • 1 basic Visual Automation
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions
Tier 2
Outbound email
$0/monthCheapest
Creator
$33/month
$33 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited visual automations
  • Unlimited email sequences
  • A/B test subject lines
  • Survey subscribers with polls
  • Remove Kit branding
  • Apps & integrations
  • RSS campaigns
  • 24/7 email & chat support
Tier 3
Global Endpoints
$0/monthCheapest
Pro
$66/month
$66 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited users
  • Insights dashboard
  • Deliverability reporting
  • Subscriber engagement scoring
  • Collaborative editing
  • A/B test subject lines & content
  • Facebook custom audiences
  • Newsletter referral system
  • Edit links in sent broadcasts
Tier 4
Inbound email
$0/monthCheapest
-
Tier 5
Email Validation
Custom pricing
-
Tier 6
Mail Manager
Custom pricing
-
Tier 7
-Open and mTLS ingress endpoints**
$50/monthCheapest
-
Tier 8
-Email processing***
$0/monthCheapest
-
Tier 9
-Archiving
$2/monthCheapest
-
Tier 10
-Email add ons
Custom pricing
-
Tier 11
Amazon Connect Email
Custom pricing
-
Tier 12
Deliverability Expert Services
Custom pricing
-
Tier 13
ADD ON FEATURES
Custom pricing
-
Tier 14
Tenants
$0/monthCheapest
-
Tier 15
$0.005/1000 emails
Custom pricing
-
Tier 16
Dedicated IPs
Custom pricing
-
Tier 17
- Standard
$25/monthCheapest
-
Tier 18
- Managed
$15/monthCheapest
-
Tier 19
$0.08/1000 emails
$0/monthCheapest
-
Tier 20
$0.04/1000 emails
$10/monthCheapest
-
Tier 21
$0.02/1000 emails
$50/monthCheapest
-
Tier 22
Contact us
$100/monthCheapest
-
Tier 23
Bring Your Own IP Addresses (BYOIP)*
$25/monthCheapest
-
Tier 24
Virtual Deliverability Manager
Custom pricing
-
Tier 25
- SES deliverability
$0/monthCheapest
-
Tier 26
$0.05/1000 emails
$10/monthCheapest
-
Tier 27
$0.0005/1000 queries
$5000/monthCheapest
-
Tier 28
- Global deliverability
$1250/monthCheapest
-
Tier 29
Outgoing messages
$250000/monthCheapest
-
Tier 30
Outgoing mail data
$0/monthCheapest
-
Tier 31
Incoming messages
$1000/monthCheapest
-
Tier 32
Incoming mail chunks
$32/monthCheapest
-
Tier 33
Total charges for using SES
$26/monthCheapest
-
Tier 34
Dedicated IPs (standard)
$3/monthCheapest
-
Tier 35
Option 1: Dedicated IPs (standard)
Custom pricing
-
Tier 36
Total charges for using SES (with Dedicated IP - standard)
$9055/monthCheapest
-
Tier 37
Option 2: Dedicated IPs (managed)
Custom pricing
-
Tier 38
Dedicated IPs (managed)
$1/monthCheapest
-
Tier 39
10,000,000
$0/monthCheapest
-
Tier 40
40,000,000
$0/monthCheapest
-
Tier 41
30,000,000
$0/monthCheapest
-
Tier 42
Total charges for using SES (with Dedicated IP - managed)
$11322/monthCheapest
-
Tier 43
Open ingress endpoint
$1/monthCheapest
-
Tier 44
Messages processed
$300000/monthCheapest
-
Tier 45
Mail chunks
$50/monthCheapest
-
Tier 46
Archiving ingestion
$500000/monthCheapest
-
Tier 47
Archiving storage
$500000/monthCheapest
-
Tier 48
Trend Micro Add on scanning
$500000/monthCheapest
-

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Amazon SES

Scalable cloud email sending service by AWS

View all Amazon SES plans

Kit

Email marketing and automation platform for creators

View all Kit plans

Which Should You Choose?

Choose Amazon SES if:

  • You need transactional email infrastructure at AWS-level cost and control
  • Your engineering team builds custom email logic and doesn't need a campaign UI
  • Application emails - notifications, receipts, alerts - are the primary use case

Choose Kit if:

  • You're a creator building an email list and selling digital products or courses
  • Kit's creator-native landing pages, paid newsletters, and digital product tools match your model
  • You want a clean email tool built for content creators, not marketing teams or engineers

Kit and Amazon SES don't compete. Kit is for content creators who want to grow an audience and sell directly. SES is email infrastructure for engineers. If you're a creator comparing these, Kit is obviously the right choice - SES requires you to build the newsletter functionality yourself. If you're an engineer building application email, SES is obviously the right choice.

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Frequently Asked Questions: Amazon SES vs Kit

Which is cheaper, Amazon SES or Kit?
As of June 2026, Amazon SES starts at a lower price point. Amazon SES starts at $0.00002/mo while Kit starts at $33/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Amazon SES have vs Kit?
Amazon SES offers 48 pricing plans, while Kit offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Amazon SES or Kit offer a free plan?
Yes, both Amazon SES and Kit offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Amazon SES or Kit?
Both Amazon SES and Kit offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Kit plan?
The Newsletter plan is Kit's most popular tier, priced at Free. Key features include Up to 10,000 subscribers, 1 basic Visual Automation, Unlimited landing pages & forms.
Does Amazon SES or Kit offer custom enterprise pricing?
Amazon SES offers a custom-priced enterprise tier for larger teams. Kit lists all its pricing publicly.
How do Amazon SES and Kit compare for Email Marketing?
Both Amazon SES and Kit are Email Marketing tools. Amazon SES offers 48 plans starting at $0.00002/mo, while Kit offers 3 plans starting at $33/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Amazon SES Official Pricing- Vendor pricing page
  2. Kit Official Pricing- Vendor pricing page

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