Amazon SES vs Kit: Pricing Comparison 2026
Side-by-side pricing comparison of Amazon SES and Kit. See all plans, features, and costs at a glance.
Bottom line: Amazon SES starts at $0.000032/mo, making it $33/mo cheaper than Kit ($33/mo). Kit offers a free plan.
Last updated: August 10, 2026
Amazon SES vs Kit: Quick Pricing Facts
| Feature | Amazon SES | Kit |
|---|---|---|
| Starting Price | $0.000032/mo | $33/mo |
| Number of Plans | 49 | 3 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Amazon SES is the more affordable option, starting at $0.000032/mo compared to Kit's $33/mo. Both are Email Marketing tools with 52 combined pricing plans and 25 features compared.
Kit stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Amazon SES Try free |  Kit Try freeAffiliate |
|---|---|---|
| Tier 1 | 0 – 10M emails1 / month $0/month | NewsletterPopular $0/monthCheapest Includes
|
| Tier 2 | 10 – 100M emails / month $0/monthCheapest | Creator $33/month $33 / year Includes
|
| Tier 3 | > 100M emails / month $0/monthCheapest | Pro $66/month $66 / year Includes
|
| Tier 4 | Per account per region per month Custom pricing | - |
| Tier 5 | Feature Custom pricing | - |
| Tier 6 | Outbound sending Custom pricing | - |
| Tier 7 | Outbound Email 1 Custom pricing | - |
| Tier 8 | Virtual Deliverability Manager - SES deliverability Custom pricing | - |
| Tier 9 | Virtual Deliverability Manager - Global deliverability 2 Custom pricing | - |
| Tier 10 | Dedicated IPs - Managed 3 Custom pricing | - |
| Tier 11 | Email Validation 4 Custom pricing | - |
| Tier 12 | Global Endpoints 5 Custom pricing | - |
| Tier 13 | Tenants 6 Custom pricing | - |
| Tier 14 | Dedicated IPs - Standard/BYOIP Custom pricing | - |
| Tier 15 | Inbound processing and routing (Mail Manager) Custom pricing | - |
| Tier 16 | Email Processing 8 Custom pricing | - |
| Tier 17 | Authenticated Ingress Endpoint Custom pricing | - |
| Tier 18 | Open Ingress Endpoint 9 Custom pricing | - |
| Tier 19 | Email Add-Ons 10 Custom pricing | - |
| Tier 20 | Outbound sending & Inbound processing and Email routing (Mail Manager) Custom pricing | - |
| Tier 21 | Archiving Custom pricing | - |
| Tier 22 | Outbound email $0/monthCheapest | - |
| Tier 23 | Global Endpoints $0/monthCheapest | - |
| Tier 24 | Email Validation $0/monthCheapest | - |
| Tier 25 | Tenants $0/monthCheapest | - |
| Tier 26 | Dedicated IPs – Standard $25/monthCheapest | - |
| Tier 27 | Dedicated IPs – Managed $15/monthCheapest | - |
| Tier 28 | Bring Your Own IP (BYOIP) $25/monthCheapest | - |
| Tier 29 | Virtual Deliverability Manager – SES deliverability Custom pricing | - |
| Tier 30 | Virtual Deliverability Manager – Global deliverability $1250/monthCheapest | - |
| Tier 31 | Mail Manager – Open / mTLS Ingress Endpoints 2 $50/monthCheapest | - |
| Tier 32 | Mail Manager – Email Processing 3 $0/monthCheapest | - |
| Tier 33 | Mail Manager – Archiving $2/monthCheapest | - |
| Tier 34 | Mail Manager – Email Add-Ons $0/monthCheapest | - |
| Tier 35 | Inbound email $0/monthCheapest | - |
| Tier 36 | Outgoing messages (Essentials) $250000/monthCheapest | - |
| Tier 37 | Outgoing mail data $0/monthCheapest | - |
| Tier 38 | Total monthly cost Custom pricing | - |
| Tier 39 | Outgoing messages (Pro) $2/monthCheapest | - |
| Tier 40 | Fixed monthly charge (Pro) $105/monthCheapest | - |
| Tier 41 | Outgoing messages (Enterprise) $10/monthCheapest | - |
| Tier 42 | Email processing (Mail Manager) $300/monthCheapest | - |
| Tier 43 | Incoming mail chunks $50/monthCheapest | - |
| Tier 44 | Fixed monthly charge (Enterprise) $500/monthCheapest | - |
| Tier 45 | VDM – SES Deliverability $2/monthCheapest | - |
| Tier 46 | VDM – Global Deliverability Custom pricing | - |
| Tier 47 | Mail Manager – Email Processing $500000/monthCheapest | - |
| Tier 48 | Mail Manager – Mail chunks $32/monthCheapest | - |
| Tier 49 | Mail Manager – Open Ingress Endpoint $1/monthCheapest | - |
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Which Should You Choose?
Choose Amazon SES if:
- •You need transactional email infrastructure at AWS-level cost and control
- •Your engineering team builds custom email logic and doesn't need a campaign UI
- •Application emails - notifications, receipts, alerts - are the primary use case
Choose Kit if:
- •You're a creator building an email list and selling digital products or courses
- •Kit's creator-native landing pages, paid newsletters, and digital product tools match your model
- •You want a clean email tool built for content creators, not marketing teams or engineers
Kit and Amazon SES don't compete. Kit is for content creators who want to grow an audience and sell directly. SES is email infrastructure for engineers. If you're a creator comparing these, Kit is obviously the right choice - SES requires you to build the newsletter functionality yourself. If you're an engineer building application email, SES is obviously the right choice.
Frequently Asked Questions: Amazon SES vs Kit
Which is cheaper, Amazon SES or Kit?
How many pricing plans does Amazon SES have vs Kit?
Does Amazon SES or Kit offer a free plan?
Can I save money by paying annually for Amazon SES or Kit?
What is the most popular Kit plan?
Does Amazon SES or Kit offer custom enterprise pricing?
How do Amazon SES and Kit compare for Email Marketing?
Sources
- Amazon SES Official Pricing- Vendor pricing page
- Kit Official Pricing- Vendor pricing page
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