Amazon SES Pricing Plans & Tiers
Scalable cloud email sending service by AWS
Pricing last verified: March 16, 2026
Pricing Analysis
Amazon SES' pricing model (Free Tier 3K messages/month for 12 months, then pay-as-you-go) is unique in email space—cloud infrastructure pricing (AWS) crosses into email services, creating unfamiliar mental model for marketers. The free tier (3K emails/month, first 12 months only) is tight vs. Mailjet (6K free) or MailerLite (12K free), but AWS's broader ecosystem (S3 storage, SNS notifications) creates bundling value.
Dedicated IP Managed ($15/month + $0.08 per 1K emails) and Dedicated IP Standard ($24.95/month + per-email overage) create pricing options based on infrastructure preference, not customer sophistication. This technical positioning appeals to teams already using AWS (Lambda functions, RDS databases) who want to consolidate email into AWS ecosystem.
Pay-as-you-go pricing ($0.10 per 1K outbound, $0.10 per 1K inbound, $0.12 per GB attachments) is transparent and scales infinitely—teams can send unlimited volumes without tier penalties, unlike Klaviyo's contact caps or Mailgun's tiered ceilings.
Strengths
- Free Tier (3K emails/month for 12 months) removes activation friction for developers testing AWS email integrations, allowing extended evaluation before first dollar spent.
- Pay-as-you-go pricing ($0.10 per 1K emails) scales infinitely without tier ceilings, appealing to SaaS platforms with variable sending patterns (holiday surges, unexpected scaling).
- Dedicated IP options (managed vs. standard) appeal to teams optimizing sender reputation and inbox placement, creating competitive moat vs. Mailgun's simpler tiering.
Considerations
- Free Tier (3K/month, 12 months only) is intentionally tight and expires—teams building email features expect to stay on free tier indefinitely, creating surprise billing after 12 months.
- AWS console complexity for non-engineers creates friction—marketers familiar with Mailchimp or Klaviyo dashboards find AWS SES configuration overwhelming, creating adoption friction despite cheap pricing.
- Dedicated IP pricing ($15-25/month + per-email fees) is confusing relative to AWS' commodity per-email model—teams uncertain whether Dedicated IPs are necessary, forcing architectural decisions without clear ROI guidance.
SaaS platforms already using AWS ecosystem who want consolidated email + storage + compute infrastructure at transparent pay-as-you-go pricing.
Amazon SES' Free Tier expires after 12 months, creating hidden cost to teams expecting perpetual free email—this consumer-unfriendly model limits adoption vs. perpetual free tiers.
Best choice: Amazon SES
Try Amazon SES freePricing Plans (46)
SERVICE TYPE
Outbound email
Global Endpoints
Inbound email
Email Validation
Mail Manager
-Open ingress endpoint**
-Email processing***
-Archiving
-Email add ons
Amazon Connect Email
Deliverability Expert Services
ADD ON FEATURES
Tenants
$0.005/1000 emails
Dedicated IPs
- Standard
- Managed
$0.08/1000 emails
$0.04/1000 emails
$0.02/1000 emails
Contact us
Bring Your Own IP Addresses (BYOIP)*
Inbox Deliverability: Virtual Deliverability Manager
$0.05/1000 emails
$0.0005/1000 queries
Outgoing messages
Outgoing mail data
Incoming messages
Incoming mail chunks
Total charges for using SES
Dedicated IPs (standard)
Option 1: Dedicated IPs (standard)
Total charges for using SES (with Dedicated IP - standard)
Option 2: Dedicated IPs (managed)
Dedicated IPs (managed)
10,000,000
40,000,000
30,000,000
Total charges for using SES (with Dedicated IP - managed)
Open ingress endpoint
Messages processed
Mail chunks
Archiving ingestion
Archiving storage
Trend Micro Add on scanning
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Sources
- Amazon SES Official Pricing— Vendor pricing page
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