Amplitude vs Fathom Analytics: Pricing Comparison 2026
Side-by-side pricing comparison of Amplitude and Fathom Analytics. See all plans, features, and costs at a glance.
Bottom line: Amplitude starts at Custom pricing and Fathom Analytics starts at $50/mo. Compare all 15 pricing tiers side by side.
Last updated: July 6, 2026
Amplitude vs Fathom Analytics: Quick Pricing Facts
| Feature | Amplitude | Fathom Analytics |
|---|---|---|
| Starting Price | Custom pricing | $50/mo |
| Number of Plans | 4 | 11 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Amplitude and Fathom Analytics are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 15 pricing plans with 29 features compared, so the best choice comes down to which features match your needs.
Amplitude stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Amplitude Try free |  Fathom Analytics Try free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Up to 100,000 pageviews $50/month |
| Tier 2 | PlusPopular $0/monthCheapest Includes
| Up to 200,000 pageviews $50/month |
| Tier 3 | Growth Custom pricing Includes
| Up to 500,000 pageviews $50/monthCheapest |
| Tier 4 | Enterprise Custom pricing Includes
| Up to 1,000,000 pageviews $75/monthCheapest |
| Tier 5 | - | Up to 2,000,000 pageviews $100/monthCheapest |
| Tier 6 | - | Up to 5,000,000 pageviews $150/monthCheapest |
| Tier 7 | - | Up to 10,000,000 pageviews $200/monthCheapest |
| Tier 8 | - | Up to 15,000,000 pageviews $250/monthCheapest |
| Tier 9 | - | Up to 20,000,000 pageviews $300/monthCheapest |
| Tier 10 | - | Up to 25,000,000 pageviews $350/monthCheapest |
| Tier 11 | - | Over 25,000,000 pageviews $500/monthCheapest |
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Ready to get started? Try either tool free — no credit card required.
Fathom Analytics
Simple, privacy-first website analytics without tracking cookies
View all Fathom Analytics plansWhat Reviewers Say
Which Should You Choose?
Choose Amplitude if:
- •You need deep product analytics with events, funnels, and behavioral cohorts
- •Understanding user journeys inside your application is the core goal
- •You want experimentation and audience segmentation beyond basic traffic stats
Choose Fathom Analytics if:
- •You need simple, privacy-first website analytics with no cookies and GDPR compliance
- •Fathom's $14/month flat rate and cookieless tracking fit your site's needs
- •You want a lightweight analytics script that doesn't slow your pages
Fathom Analytics is website traffic analytics - pageviews, referrers, conversions - with a hard focus on privacy. Amplitude is product behavioral analytics - funnels, retention, user paths inside apps. They are not really competitors. Fathom is for understanding where website traffic comes from and which pages convert. Amplitude is for understanding what users do after they sign up. Many teams use both.
Frequently Asked Questions: Amplitude vs Fathom Analytics
How many pricing plans does Amplitude have vs Fathom Analytics?
Does Amplitude or Fathom Analytics offer a free plan?
What is the most popular Amplitude plan?
Does Amplitude or Fathom Analytics offer custom enterprise pricing?
How do Amplitude and Fathom Analytics compare for Analytics?
Sources
- Amplitude Official Pricing- Vendor pricing page
- Fathom Analytics Official Pricing- Vendor pricing page
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