Amplitude vs Fathom Analytics: Pricing Comparison 2026
Side-by-side pricing comparison of Amplitude and Fathom Analytics. See all plans, features, and costs at a glance.
Bottom line: Both Amplitude and Fathom Analytics offer free plans. Amplitude has 4 pricing tiers while Fathom Analytics has 9.
Last updated: August 31, 2026
Amplitude vs Fathom Analytics: Quick Pricing Facts
| Feature | Amplitude | Fathom Analytics |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 4 | 9 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Amplitude and Fathom Analytics are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 13 pricing plans with 30 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Amplitude Try free |  Fathom Analytics Try free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Will you do a pre-sales call or live demo for us? Custom pricing |
| Tier 2 | PlusPopular $0/monthCheapest Includes
| Do you have a lower/free option? $0/monthCheapest |
| Tier 3 | Growth Custom pricing Includes
| Do you ever do sales or discounts? Custom pricing |
| Tier 4 | Enterprise Custom pricing Includes
| What happens if I hit my pageview limit? Custom pricing |
| Tier 5 | - | Can I switch to a different pageview limit? Custom pricing |
| Tier 6 | - | How many sites does my plan include? Custom pricing |
| Tier 7 | - | What if I want to cancel my account or trial? Custom pricing |
| Tier 8 | - | Does custom event tracking count as pageviews? Custom pricing |
| Tier 9 | - | What if I have another question? Custom pricing |
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Fathom Analytics
Simple, privacy-first website analytics without tracking cookies
View all Fathom Analytics plansWhat Reviewers Say
Which Should You Choose?
Choose Amplitude if:
- •You need deep product analytics with events, funnels, and behavioral cohorts
- •Understanding user journeys inside your application is the core goal
- •You want experimentation and audience segmentation beyond basic traffic stats
Choose Fathom Analytics if:
- •You need simple, privacy-first website analytics with no cookies and GDPR compliance
- •Fathom's $14/month flat rate and cookieless tracking fit your site's needs
- •You want a lightweight analytics script that doesn't slow your pages
Fathom Analytics is website traffic analytics - pageviews, referrers, conversions - with a hard focus on privacy. Amplitude is product behavioral analytics - funnels, retention, user paths inside apps. They are not really competitors. Fathom is for understanding where website traffic comes from and which pages convert. Amplitude is for understanding what users do after they sign up. Many teams use both.
Frequently Asked Questions: Amplitude vs Fathom Analytics
How many pricing plans does Amplitude have vs Fathom Analytics?
Does Amplitude or Fathom Analytics offer a free plan?
What is the most popular Amplitude plan?
Does Amplitude or Fathom Analytics offer custom enterprise pricing?
How do Amplitude and Fathom Analytics compare for Analytics?
Sources
- Amplitude Official Pricing- Vendor pricing page
- Fathom Analytics Official Pricing- Vendor pricing page
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