Clarity by Microsoft vs Fathom Analytics: Pricing Comparison 2026
Side-by-side pricing comparison of Clarity by Microsoft and Fathom Analytics. See all plans, features, and costs at a glance.
Bottom line: Both Clarity by Microsoft and Fathom Analytics offer free plans. Clarity by Microsoft has 1 pricing tiers while Fathom Analytics has 9.
Last updated: August 10, 2026
Clarity by Microsoft vs Fathom Analytics: Quick Pricing Facts
| Feature | Clarity by Microsoft | Fathom Analytics |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 1 | 9 |
| Free Tier | Yes | Yes |
| Pricing Model | freemium | usage-based |
| Annual Discount | N/A | N/A |
Clarity by Microsoft and Fathom Analytics are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 10 pricing plans with 3 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget. Clarity by Microsoft uses freemium pricing while Fathom Analytics uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Clarity by Microsoft Try free |  Fathom Analytics Try free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Will you do a pre-sales call or live demo for us? Custom pricing |
| Tier 2 | - | Do you have a lower/free option? $0/monthCheapest |
| Tier 3 | - | Do you ever do sales or discounts? Custom pricing |
| Tier 4 | - | What happens if I hit my pageview limit? Custom pricing |
| Tier 5 | - | Can I switch to a different pageview limit? Custom pricing |
| Tier 6 | - | How many sites does my plan include? Custom pricing |
| Tier 7 | - | What if I want to cancel my account or trial? Custom pricing |
| Tier 8 | - | Does custom event tracking count as pageviews? Custom pricing |
| Tier 9 | - | What if I have another question? Custom pricing |
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Clarity by Microsoft
Free heatmaps and session recordings by Microsoft
View all Clarity by Microsoft plansFathom Analytics
Simple, privacy-first website analytics without tracking cookies
View all Fathom Analytics plansWhich Should You Choose?
Choose Clarity by Microsoft if:
- •You need session recordings and heatmaps to understand user click and scroll behavior
- •Clarity is free with no recording limits - no monthly budget needed
- •Visual behavior data is your primary analytics need
Choose Fathom Analytics if:
- •You want simple, privacy-first web analytics - pageviews, referrers, goals - without cookies
- •Fathom starts at $15/month and is GDPR-compliant out of the box with no consent banner needed
- •Traffic and acquisition data, not behavior recordings, drive your decisions
Clarity and Fathom Analytics serve different needs. Clarity records sessions and shows heatmaps - it tells you how users behave on your pages. Fathom is a privacy-first web analytics tool - it tells you where your traffic comes from, which pages get visited, and which goals convert, starting at $15/month. These tools complement each other rather than compete. For a team that can only pick one: use Fathom if traffic trends matter most, Clarity if on-page behavior matters most. Clarity is free, making it easy to run alongside anything.
Frequently Asked Questions: Clarity by Microsoft vs Fathom Analytics
How many pricing plans does Clarity by Microsoft have vs Fathom Analytics?
Does Clarity by Microsoft or Fathom Analytics offer a free plan?
Does Clarity by Microsoft or Fathom Analytics offer custom enterprise pricing?
What pricing models do Clarity by Microsoft and Fathom Analytics use?
How do Clarity by Microsoft and Fathom Analytics compare for Analytics?
Sources
- Clarity by Microsoft Official Pricing- Vendor pricing page
- Fathom Analytics Official Pricing- Vendor pricing page
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