Clarity by Microsoft vs Fathom Analytics: Pricing Comparison 2026
Side-by-side pricing comparison of Clarity by Microsoft and Fathom Analytics. See all plans, features, and costs at a glance.
Bottom line: Clarity by Microsoft starts at Custom pricing and Fathom Analytics starts at $50/mo. Compare all 12 pricing tiers side by side.
Last updated: July 6, 2026
Clarity by Microsoft vs Fathom Analytics: Quick Pricing Facts
| Feature | Clarity by Microsoft | Fathom Analytics |
|---|---|---|
| Starting Price | Custom pricing | $50/mo |
| Number of Plans | 1 | 11 |
| Free Tier | Yes | No |
| Pricing Model | freemium | usage-based |
| Annual Discount | N/A | N/A |
Clarity by Microsoft and Fathom Analytics are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 12 pricing plans with 3 features compared, so the best choice comes down to which features match your needs.
Clarity by Microsoft stands out with a free plan for getting started. Clarity by Microsoft uses freemium pricing while Fathom Analytics uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Clarity by Microsoft Try free |  Fathom Analytics Try free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Up to 100,000 pageviews $50/month |
| Tier 2 | - | Up to 200,000 pageviews $50/monthCheapest |
| Tier 3 | - | Up to 500,000 pageviews $50/monthCheapest |
| Tier 4 | - | Up to 1,000,000 pageviews $75/monthCheapest |
| Tier 5 | - | Up to 2,000,000 pageviews $100/monthCheapest |
| Tier 6 | - | Up to 5,000,000 pageviews $150/monthCheapest |
| Tier 7 | - | Up to 10,000,000 pageviews $200/monthCheapest |
| Tier 8 | - | Up to 15,000,000 pageviews $250/monthCheapest |
| Tier 9 | - | Up to 20,000,000 pageviews $300/monthCheapest |
| Tier 10 | - | Up to 25,000,000 pageviews $350/monthCheapest |
| Tier 11 | - | Over 25,000,000 pageviews $500/monthCheapest |
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Clarity by Microsoft
Free heatmaps and session recordings by Microsoft
View all Clarity by Microsoft plansFathom Analytics
Simple, privacy-first website analytics without tracking cookies
View all Fathom Analytics plansWhich Should You Choose?
Choose Clarity by Microsoft if:
- •You need session recordings and heatmaps to understand user click and scroll behavior
- •Clarity is free with no recording limits - no monthly budget needed
- •Visual behavior data is your primary analytics need
Choose Fathom Analytics if:
- •You want simple, privacy-first web analytics - pageviews, referrers, goals - without cookies
- •Fathom starts at $15/month and is GDPR-compliant out of the box with no consent banner needed
- •Traffic and acquisition data, not behavior recordings, drive your decisions
Clarity and Fathom Analytics serve different needs. Clarity records sessions and shows heatmaps - it tells you how users behave on your pages. Fathom is a privacy-first web analytics tool - it tells you where your traffic comes from, which pages get visited, and which goals convert, starting at $15/month. These tools complement each other rather than compete. For a team that can only pick one: use Fathom if traffic trends matter most, Clarity if on-page behavior matters most. Clarity is free, making it easy to run alongside anything.
Frequently Asked Questions: Clarity by Microsoft vs Fathom Analytics
How many pricing plans does Clarity by Microsoft have vs Fathom Analytics?
Does Clarity by Microsoft or Fathom Analytics offer a free plan?
What pricing models do Clarity by Microsoft and Fathom Analytics use?
How do Clarity by Microsoft and Fathom Analytics compare for Analytics?
Sources
- Clarity by Microsoft Official Pricing- Vendor pricing page
- Fathom Analytics Official Pricing- Vendor pricing page
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