Countly vs Hotjar: Pricing Comparison 2026
Side-by-side pricing comparison of Countly and Hotjar. See all plans, features, and costs at a glance.
Bottom line: Countly starts at $40/mo, making it $9/mo cheaper than Hotjar ($49/mo). Hotjar offers a free plan.
Last updated: March 16, 2026
Countly vs Hotjar: Quick Pricing Facts
| Feature | Countly | Hotjar |
|---|---|---|
| Starting Price | $40/mo | $49/mo |
| Number of Plans | 2 | 4 |
| Free Tier | No | Yes |
| Pricing Model | open-source | usage-based |
| Annual Discount | N/A | N/A |
Countly is the more affordable option, starting at $40/mo compared to Hotjar's $49/mo. Both are Analytics tools with 6 combined pricing plans and 29 features compared.
Hotjar stands out with a free plan for getting started. Countly uses open-source pricing while Hotjar uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Countly Try it free |  Hotjar Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| |
| Tier 2 | Enterprise $4166/month Includes
| GrowthPopular $49/monthCheapest $39 / year Includes
|
| Tier 3 | — | Pro Custom pricing Includes
|
| Tier 4 | — | Enterprise Custom pricing Includes
|
Swipe to compare plans →
Hotjar
Hotjar offers a free plan, offers 4 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Hotjar
Try Hotjar freeWhich Should You Choose?
Choose Countly if:
- •You want lower per-user costs—Countly starts at $40/mo, saving $9/mo compared to Hotjar at $49/mo
- •Countly's open-source pricing lets you match exact team size without tier gaps
- •Countly's feature bundling aligns with how Analytics teams actually work day-to-day
Choose Hotjar if:
- •You need a free plan with 200k monthly sessions, 1 project—Hotjar offers no-cost access with no credit card required
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Hotjar offers 17 additional features across its plans
- •Your team needs custom enterprise pricing—Hotjar offers negotiated terms for large deployments
Hotjar offers a free plan [1], eliminating the cost barrier for evaluation, while Countly requires paid subscription from the start. This gives Hotjar a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Hotjar's free tier, upgrading to a paid plan at approximately $49/mo provides substantial additional functionality. Compare this pricing path against Countly's tiering starting at $40/mo to assess total cost of ownership over 12 months. Hotjar's 4 tiers provide flexibility at different budgets, while Countly's 2 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Hotjar is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Countly vs Hotjar
Which is cheaper, Countly or Hotjar?
How many pricing plans does Countly have vs Hotjar?
Does Countly or Hotjar offer a free plan?
Can I save money by paying annually for Countly or Hotjar?
What is the most popular Hotjar plan?
Does Countly or Hotjar offer custom enterprise pricing?
What pricing models do Countly and Hotjar use?
Sources
- Countly Official Pricing— Vendor pricing page
- Hotjar Official Pricing— Vendor pricing page
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