Amplitude vs Pendo: Pricing Comparison 2026
Side-by-side pricing comparison of Amplitude and Pendo. See all plans, features, and costs at a glance.
Bottom line: Both Amplitude and Pendo offer free plans. Amplitude has 4 pricing tiers while Pendo has 4.
Last updated: July 6, 2026
Amplitude - Amplitude is more capable analytically and far cheaper; Pendo wins only if in-app guides are essential.
Amplitude vs Pendo: Quick Pricing Facts
| Feature | Amplitude | Pendo |
|---|---|---|
| Starting Price | Custom pricing | Custom pricing |
| Number of Plans | 4 | 4 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Amplitude and Pendo are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 8 pricing plans with 43 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Amplitude Try free |  Pendo Try free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| |
| Tier 2 | PlusPopular $0/monthCheapest Includes
| |
| Tier 3 | Growth Custom pricing Includes
| |
| Tier 4 | Enterprise Custom pricing Includes
| UltimatePopular Custom pricing Includes
|
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What Reviewers Say
Amplitude
Amplitude is more capable analytically and far cheaper; Pendo wins only if in-app guides are essential.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Amplitude freeFree plan availableWhich Should You Choose?
Choose Amplitude if:
- •You need product analytics with deep funnel, retention, and cohort analysis
- •Your team is data-driven and wants Amplitude Experiment for A/B testing
- •Event autocapture and a generous free tier are important starting points
Choose Pendo if:
- •You need in-app guides, tooltips, and product tours alongside analytics
- •Pendo's NPS surveys and feedback collection built into the product are key
- •You want to understand user behavior and guide it without separate tools
Pendo combines product analytics with in-app engagement tools - guides, walkthroughs, NPS surveys. Amplitude is pure product analytics with deeper data capabilities. Pendo starts around $7,000/year for small teams; enterprise pricing scales significantly. Amplitude is free up to 10 million events/month. Teams that want to both measure and directly influence user behavior in-app will find Pendo's all-in-one approach compelling. Teams that want best-in-class analytics depth will prefer Amplitude.
Frequently Asked Questions: Amplitude vs Pendo
How many pricing plans does Amplitude have vs Pendo?
Does Amplitude or Pendo offer a free plan?
What is the most popular Amplitude plan?
What is the most popular Pendo plan?
Does Amplitude or Pendo offer custom enterprise pricing?
How do Amplitude and Pendo compare for Analytics?
Sources
- Amplitude Official Pricing- Vendor pricing page
- Pendo Official Pricing- Vendor pricing page
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