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Pendo

Pendo Pricing Plans & Tiers

Product analytics with in-app guides and user feedback

Analyticsusage-basedFrom $0/mo

Pricing last verified: March 16, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated March 16, 2026
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Pricing Analysis

Pendo's free tier capped at 500 monthly active users is a masterclass in product-led growth for enterprise software. At 500 MAU, a product team can prove the value of in-app guides, analytics, and NPS surveys on a small feature or internal tool before requesting budget.

The Portfolio and Premium tiers reveal Pendo's strategic bet on multi-product enterprises. While Mixpanel and Amplitude compete on analytics depth, Pendo differentiates by offering cross-application analytics, resource centers, and product engagement scores that span an entire SaaS portfolio.

Strengths

  • In-app guides and walkthroughs combined with analytics create a unique feedback loop — measure adoption, intervene with guidance, and re-measure, all within one platform.
  • The free tier is genuinely usable for small products, offering retroactive analytics without any instrumentation.
  • Multi-product support at the Portfolio tier addresses a pain point that no competitor handles well.

Considerations

  • Custom pricing at every paid tier means zero price transparency — procurement teams should expect $15K-100K+ annually depending on MAU volume.
  • The 500 MAU free limit is restrictive for any consumer-facing product, effectively making Pendo free only for internal tools or very early-stage B2B products.
Ideal For

B2B product teams that need in-app guidance layered on top of product analytics, especially multi-product organizations where cross-application visibility justifies the enterprise pricing.

Pricing Takeaway

Pendo's 500 MAU free tier is calibrated precisely to capture B2B internal tools and early products — just enough to prove value, never enough to serve a real user base without paying.

Best choice: Pendo

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Pricing Plans (4)

Free

$0/mo
  • ✓Product Analytics
  • ✓In-app Guides
  • ✓Up to 500 MAUs
Start with Free

Base

Custom
  • ✓Product Analytics
  • ✓In-app Guides
Start with Base

Core

Custom
  • ✓Product Analytics
  • ✓In-app Guides
  • ✓Session Replay
Start with Core

Ultimate

Popular
Custom
  • ✓Product Analytics
  • ✓In-app Guides
  • ✓Session Replay
  • ✓Sentiment (NPS, PMF, CSAT surveys)
  • ✓Journey orchestration
  • ✓Data Sync
Start with Ultimate

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Frequently Asked Questions

How much does Pendo cost?
As of March 2026, Pendo is completely free to use with a usage-based pricing model.
Does Pendo offer a free plan?
As of March 2026, yes, Pendo includes a free tier with 3 features. It allows teams to evaluate the analytics capabilities before committing to a paid subscription.
What pricing model does Pendo use?
As of March 2026, Pendo follows a usage-based pricing structure where costs are determined by how much you actually use the tool. This model is common among analytics platforms.
What is Pendo's most popular plan?
As of March 2026, the Ultimate plan is Pendo's most popular tier, priced at custom pricing. With 6 features, it covers the core analytics needs of most teams.
Does Pendo offer enterprise or custom pricing?
As of March 2026, For enterprise needs, Pendo offers a Base tier where pricing is customized to your organization. Request a quote from the Pendo team for details.
What features are included in Pendo's plans?
As of March 2026, Pendo plans offer between 2 and 6 features. Lower tiers provide core functionality, with each upgrade unlocking additional tools and integrations for growing teams.

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Sources

  1. Pendo Official Pricing— Vendor pricing page

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