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Amplitude vs Umami: Pricing Comparison 2026

Side-by-side pricing comparison of Amplitude and Umami. See all plans, features, and costs at a glance.

Bottom line: Both Amplitude and Umami offer free plans. Amplitude has 4 pricing tiers while Umami has 4.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Amplitude freeTry Umami freePrice updated 11d agoPrice updated 11d ago
Best Value

Amplitude - Amplitude wins for product analytics; Umami wins for simple, privacy-first web analytics.

Amplitude vs Umami: Quick Pricing Facts

FeatureAmplitudeUmami
Starting PriceCustom pricing$20/mo
Number of Plans44
Free TierYesYes
Pricing Modelusage-basedopen-source
Annual DiscountN/AN/A

Amplitude and Umami are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 8 pricing plans with 57 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget. Amplitude uses usage-based pricing while Umami uses open-source pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.

Pricing Plans
Amplitude
Amplitude
Try free
Umami
Tier 1
Free
$0/monthCheapest
Includes
  • AI Agents and MCP
  • Basic Product Analytics
  • Cohort syncs (one time)
  • 2000 AI feedback records
  • 10K monthly session replays
  • Limited Experiments, Guides & Surveys
  • 500 active AI Visibility prompts
Start with Free
Hobby
$0/monthCheapest
Includes
  • Up to 100K events per month
  • 1 website
  • 6 month data retention
  • Community support
Start with Hobby
Tier 2
PlusPopular
$0/monthCheapest
Includes
  • AI Agents and MCP
  • Scale up to 70M Events
  • Custom events and formulas
  • 20 Behavioral cohorts
  • Alerts
  • Heatmaps
  • 1,000 active AI Visibility prompts
  • 2-year data retention
Start with Plus
Pro
$20/month
Includes
  • 1 million events per month included
  • $0.00003 per additional event
  • Up to 20 websites
  • Up to 10 team members
  • 2 year data retention
  • API access
  • Email support
Start with Pro
Tier 3
Growth
Custom pricing
Includes
  • AI Agents and MCP
  • Advanced Behavioral Exploration
  • Currency conversion
  • Monitoring and Alerts
  • 20K monthly session replays
  • 2,500 active AI Visibility prompts
  • SSO & Project Permissions
Start with Growth
Business
$200/monthCheapest
Includes
  • 10 million events per month included
  • $0.00002 per additional event
  • Unlimited websites
  • Unlimited team members
  • 5 year data retention
  • Session replays
  • Heatmaps
  • White-labeling
  • Streaming API
  • Email and chat support
Start with Business
Tier 4
Enterprise
Custom pricing
Includes
  • AI Agents and MCP
  • Unlimited projects per portfolio
  • Data Access Controls
  • Unlimited Monitoring and Alerts
  • 50K monthly session replays
  • 5,000 active AI Visibility prompts
  • Advanced User Mgmt (incl RBAC)
Start with Enterprise
Enterprise
Custom pricing
Includes
  • Single sign on (SAML SSO)
  • Onboarding support
  • Uptime SLA
  • Custom pricing
  • Custom data retention
  • Invoice billing
  • Enterprise support
Start with Enterprise

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Amplitude

Digital analytics platform for product and growth teams

View all Amplitude plans

Umami

Open-source, privacy-focused alternative to Google Analytics

View all Umami plans

What Reviewers Say

Our Pick

Amplitude

Amplitude wins for product analytics; Umami wins for simple, privacy-first web analytics.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Amplitude freeFree plan available

Which Should You Choose?

Choose Amplitude if:

  • •You need behavioral cohorts, funnels, and retention analysis out of the box
  • •Your product team relies on self-serve analytics without writing SQL
  • •You want enterprise features like data governance and user-level tracking at scale

Choose Umami if:

  • •You want a free, self-hosted analytics tool with no data limits
  • •Privacy compliance is paramount - Umami stores no personally identifiable data by default
  • •You need simple pageview and event tracking without the overhead of a full product analytics suite

Amplitude and Umami operate at opposite ends of the analytics spectrum. Amplitude is a full product analytics platform starting at $0 for up to 10M events/month, scaling to custom enterprise pricing - it gives product managers cohort analysis, A/B test tracking, and user-level journeys. Umami is a lightweight, open-source web analytics tool that is free to self-host and costs $9/month on Umami Cloud. If you need to understand how users navigate your marketing site with zero tracking overhead, Umami gets the job done cheaply. If you need to understand why users drop off in your app's onboarding funnel, Amplitude is in a different class.

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Frequently Asked Questions: Amplitude vs Umami

How many pricing plans does Amplitude have vs Umami?
Amplitude offers 4 pricing plans, while Umami offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Amplitude or Umami offer a free plan?
Yes, both Amplitude and Umami offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Amplitude plan?
The Plus plan is Amplitude's most popular tier, priced at Free. Key features include AI Agents and MCP, Scale up to 70M Events, Custom events and formulas.
Does Amplitude or Umami offer custom enterprise pricing?
Yes, both Amplitude and Umami offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Amplitude and Umami use?
Amplitude uses a usage-based pricing model, while Umami uses open-source pricing. The right model depends on your team size and usage patterns.
How do Amplitude and Umami compare for Analytics?
Both Amplitude and Umami are Analytics tools. Amplitude offers 4 plans starting at Custom pricing, while Umami offers 4 plans starting at $20/mo. Review the feature breakdowns above to see which better fits your Analytics needs.
AI Recommendations

Sources

  1. Amplitude Official Pricing- Vendor pricing page
  2. Umami Official Pricing- Vendor pricing page

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