Clarity by Microsoft vs Umami: Pricing Comparison 2026
Side-by-side pricing comparison of Clarity by Microsoft and Umami. See all plans, features, and costs at a glance.
Bottom line: Both Clarity by Microsoft and Umami offer free plans. Clarity by Microsoft has 1 pricing tiers while Umami has 4.
Last updated: July 6, 2026
Clarity by Microsoft vs Umami: Quick Pricing Facts
| Feature | Clarity by Microsoft | Umami |
|---|---|---|
| Starting Price | Custom pricing | $20/mo |
| Number of Plans | 1 | 4 |
| Free Tier | Yes | Yes |
| Pricing Model | freemium | open-source |
| Annual Discount | N/A | N/A |
Clarity by Microsoft and Umami are both priced at Custom pricing, making them equally accessible Analytics tools. Together they offer 5 pricing plans with 31 features compared, so the best choice comes down to which features match your needs.
Both tools offer free plans, making them accessible for teams on a budget. Clarity by Microsoft uses freemium pricing while Umami uses open-source pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Analytics needs.
| Pricing Plans |  Clarity by Microsoft Try free |  Umami Try free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| Hobby $0/monthCheapest Includes
|
| Tier 2 | - | Pro $20/monthCheapest Includes
|
| Tier 3 | - | Business $200/monthCheapest Includes
|
| Tier 4 | - | Enterprise Custom pricing Includes
|
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Clarity by Microsoft
Free heatmaps and session recordings by Microsoft
View all Clarity by Microsoft plansWhich Should You Choose?
Choose Clarity by Microsoft if:
- •You need session recordings and heatmaps - Umami does not offer these
- •Visual on-page behavior data is your primary analytics requirement
- •Free unlimited recordings from a reliable Microsoft-hosted service
Choose Umami if:
- •You want privacy-first web analytics tracking traffic, referrers, and goals
- •Umami is free to self-host or $9/month on Umami Cloud with no cookies required
- •Simple, clean traffic data is more actionable than session recordings for your team
Clarity records sessions and generates heatmaps - free. Umami tracks web traffic and events without cookies - free to self-host, $9/month on cloud. These tools complement each other rather than compete. Clarity gives visual behavior data; Umami gives traffic and conversion data. Both are lightweight, privacy-conscious options. Running both costs nothing or $9/month.
Frequently Asked Questions: Clarity by Microsoft vs Umami
How many pricing plans does Clarity by Microsoft have vs Umami?
Does Clarity by Microsoft or Umami offer a free plan?
Does Clarity by Microsoft or Umami offer custom enterprise pricing?
What pricing models do Clarity by Microsoft and Umami use?
How do Clarity by Microsoft and Umami compare for Analytics?
Sources
- Clarity by Microsoft Official Pricing- Vendor pricing page
- Umami Official Pricing- Vendor pricing page
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