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HR & People

Ashby vs Gusto: Pricing Comparison 2026

Side-by-side pricing comparison of Ashby and Gusto. See all plans, features, and costs at a glance.

Bottom line: Gusto starts at $49/mo, making it $351/mo cheaper than Ashby ($400/mo). Gusto offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Ashby vs Gusto: Quick Pricing Facts

FeatureAshbyGusto
Starting Price$400/mo$49/mo
Number of Plans44
Free TierNoYes
Pricing Modelflatper-seat
Annual DiscountN/AN/A

Gusto is the more affordable option, starting at $49/mo compared to Ashby's $400/mo. Both are HR & People tools with 8 combined pricing plans and 23 features compared.

Gusto stands out with a free plan for getting started. Ashby uses flat pricing while Gusto uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your HR & People needs.

Pricing Plans
Gusto
Gusto
Try it freeAffiliate
Tier 1
Foundations Plan
$400/month
Includes
  • Up to 100 employees
  • 10% discount for annual commitments
Start with Foundations Plan
Contractor Only
$0/monthCheapest
Includes
  • Contractor payments
  • No W-2 employees required
Start with Contractor Only
Tier 2
Plus PlanPopular
Custom pricing
Includes
  • Best for 101 - 1000 employees
  • Powerful all-in-one recruiting product
Start with Plus Plan
Simple
$49/monthCheapest
$4 / year
Includes
  • Single-state payroll
  • Unlimited payrolls per month
  • Tax filings and payments
  • Basic PTO policies and holiday pay
Start with Simple
Tier 3
Enterprise Plan
Custom pricing
Includes
  • Best for 1,000+ employees
  • Enterprise-grade recruiting solution
Start with Enterprise Plan
Plus
$80/monthCheapest
$7 / year
Includes
  • Multi-state payroll
  • Next-day pay
  • Time Tracking
Start with Plus
Tier 4
Ashby Analytics
Custom pricing
Includes
  • For your existing ATS
  • Advanced reporting
  • Pricing based on usage
Start with Ashby Analytics
Premium
$180/monthCheapest
$15 / year
Includes
  • Dedicated Service Advisor
  • Access to certified HR experts
  • Performance & compensation management
  • Custom reports
  • Priority support
Start with Premium

Swipe to compare plans →

Ashby

All-in-one recruiting platform with built-in analytics

View all Ashby plans

Gusto

Payroll, benefits, and HR platform for small businesses

View all Gusto plans
Our Pick

Gusto

Gusto offers a free plan, starts at $351/mo lower ($49/mo vs $400/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Gusto

Try Gusto free

Which Should You Choose?

Choose Ashby if:

  • Your team needs custom enterprise pricing—Ashby offers negotiated terms for large deployments
  • Ashby's flat pricing lets you match exact team size without tier gaps
  • Ashby's focused feature set keeps your team in control without tool bloat

Choose Gusto if:

  • You want lower per-user costs—Gusto starts at $49/mo, saving $351/mo compared to Ashby at $400/mo
  • You need a free plan with Contractor payments, No W-2 employees required—Gusto offers no-cost access with no credit card required
  • You want more features built-in—Gusto offers 5 additional features across its plans

Gusto is the more affordable choice [1], starting at $49/mo compared to Ashby's $400/mo. For a 50-person team on paid plans, this translates to Gusto saving approximately $17550/month. Gusto offers 4 pricing tiers compared to Ashby's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, Gusto provides 14 total features versus 9 for Ashby, offering a richer feature set depending on your specific needs. For budget-conscious teams seeking predictable costs, Gusto delivers superior value. Ashby may justify its premium for specialized needs, but most organizations will find Gusto the smarter financial choice.

Best choice: Gusto

Try Gusto free
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Frequently Asked Questions: Ashby vs Gusto

Which is cheaper, Ashby or Gusto?
As of March 2026, Gusto starts at a lower price point. Ashby starts at $400/mo while Gusto starts at $49/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Ashby have vs Gusto?
Ashby offers 4 pricing plans, while Gusto offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Ashby or Gusto offer a free plan?
Gusto offers a free plan, while Ashby does not. If budget is a concern, Gusto lets you get started at no cost.
Can I save money by paying annually for Ashby or Gusto?
Both Ashby and Gusto offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Ashby plan?
The Plus Plan plan is Ashby's most popular tier, priced at Custom pricing. Key features include Best for 101 - 1000 employees, Powerful all-in-one recruiting product.
Does Ashby or Gusto offer custom enterprise pricing?
Ashby offers a custom-priced enterprise tier for larger teams. Gusto lists all its pricing publicly.
What pricing models do Ashby and Gusto use?
Ashby uses a flat pricing model, while Gusto uses per-seat pricing. The right model depends on your team size and usage patterns.

Sources

  1. Ashby Official PricingVendor pricing page
  2. Gusto Official PricingVendor pricing page

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