Ashby vs Gusto: Pricing Comparison 2026
Side-by-side pricing comparison of Ashby and Gusto. See all plans, features, and costs at a glance.
Bottom line: Gusto starts at $2.5/mo, making it $398/mo cheaper than Ashby ($400/mo). Neither offers a free plan.
Last updated: August 10, 2026
Ashby vs Gusto: Quick Pricing Facts
| Feature | Ashby | Gusto |
|---|---|---|
| Starting Price | $400/mo | $2.5/mo |
| Number of Plans | 4 | 20 |
| Free Tier | No | No |
| Pricing Model | flat | per-seat |
| Annual Discount | N/A | N/A |
Gusto is the more affordable option, starting at $2.5/mo compared to Ashby's $400/mo. Both are HR & People tools with 24 combined pricing plans and 9 features compared.
Ashby uses flat pricing while Gusto uses per-seat pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your HR & People needs.
| Pricing Plans |  Ashby Try free |  Gusto Try freeAffiliate |
|---|---|---|
| Tier 1 | Foundations Plan $400/month Includes
| Global contractor payments $5/monthCheapest |
| Tier 2 | Plus PlanPopular Custom pricing Includes
| State tax registration Custom pricing |
| Tier 3 | Enterprise Plan Custom pricing Includes
| R&D tax credits $15/monthCheapest |
| Tier 4 | Ashby Analytics Custom pricing Includes
| Next-Day pay $15/monthCheapest |
| Tier 5 | - | Instant pay $100/monthCheapest |
| Tier 6 | - | Same-day pay $90/monthCheapest |
| Tier 7 | - | Time & Attendance Plus $6/monthCheapest |
| Tier 8 | - | Priority Support $30/monthCheapest |
| Tier 9 | - | HR Resources $50/monthCheapest |
| Tier 10 | - | Performance $3/monthCheapest |
| Tier 11 | - | Health insurance Custom pricing |
| Tier 12 | - | Health insurance broker integration $6/monthCheapest |
| Tier 13 | - | Workers' compensation $14/monthCheapest |
| Tier 14 | - | Life and disability Custom pricing |
| Tier 15 | - | Gusto Money Plus $19/monthCheapest |
| Tier 16 | - | Health savings accounts (HSAs) $3/monthCheapest |
| Tier 17 | - | Flexible spending accounts (FSAs) $4/monthCheapest |
| Tier 18 | - | Dependent care FSAs $4/monthCheapest |
| Tier 19 | - | Commuter benefits $4/monthCheapest |
| Tier 20 | - | 401(k) $401/monthCheapest |
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Which Should You Choose?
Choose Ashby if:
- •You need a dedicated ATS for managing recruiting pipelines and hiring analytics
- •Talent acquisition optimization is the primary HR need
- •Payroll is handled separately
Choose Gusto if:
- •You need an integrated payroll, benefits, and HR operations platform
- •Gusto's payroll, onboarding, and HR admin at $40/month plus $6/person is the requirement
- •Running payroll and managing employees post-hire is more urgent
Ashby and Gusto address different HR functions. Ashby is a recruiting platform. Gusto is a payroll and HR operations platform. Most HR stacks include both: a recruiting tool and a payroll tool. Choosing between them depends on whether hiring or payroll operations is the more pressing current need.
Frequently Asked Questions: Ashby vs Gusto
Which is cheaper, Ashby or Gusto?
How many pricing plans does Ashby have vs Gusto?
What is the most popular Ashby plan?
Does Ashby or Gusto offer custom enterprise pricing?
What pricing models do Ashby and Gusto use?
How do Ashby and Gusto compare for HR & People?
Sources
- Ashby Official Pricing- Vendor pricing page
- Gusto Official Pricing- Vendor pricing page
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