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AWeber vs Ghost: Pricing Comparison 2026

Side-by-side pricing comparison of AWeber and Ghost. See all plans, features, and costs at a glance.

Bottom line: AWeber starts at $12.5/mo and Ghost starts at Custom pricing. Compare all 7 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try AWeber freeTry Ghost freePrice updated 11d agoPrice updated 11d ago

AWeber vs Ghost: Quick Pricing Facts

FeatureAWeberGhost
Starting Price$12.5/moCustom pricing
Number of Plans34
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

AWeber and Ghost are both priced at $12.5/mo, making them equally accessible Email Marketing tools. Together they offer 7 pricing plans with 52 features compared, so the best choice comes down to which features match your needs.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
AWeber
AWeber
Try free
Ghost
Tier 1
Done For You
$20/monthCheapest
Includes
  • Everything in Plus, and:
  • List details & branding setup
  • 1 Branded email template created
  • 1 Professional landing page created
  • 1 Branded thank you page
  • 1 Signup form created
  • Newsletter drafts delivered weekly
  • 1:1 setup call
  • 30 days unlimited edits
Start with Done For You
STARTER
Custom pricing
Includes
  • Your own website
  • Free custom domain NEW
  • Email newsletter
  • Simple design settings
  • 1,000 members
Start with STARTER
Tier 2
Plus
$20/monthCheapest
Includes
  • Send 12x subscriber max, monthly
  • Unlimited email lists
  • Unlimited landing pages
  • Unlimited email automations
  • Unlimited custom segments
  • Unlimited users
  • Priority, 24/7 support
  • Advanced reporting and analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding
Start with Plus
PUBLISHER
Custom pricing
Includes
  • 3 staff users
  • Custom themes
  • 8,000+ integrations
  • Paid subscriptions
  • Advanced analytics
  • 1,000 members
Start with PUBLISHER
Tier 3
Lite
$13/monthCheapest
Includes
  • Send 10x subscriber max, monthly
  • 1 Email list
  • 3 Landing pages
  • 3 Email automations
  • 3 Users
  • 1 Custom segment
  • 24/7 Support
  • Advanced message analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding
Start with Lite
BUSINESS
Custom pricing
Includes
  • 15 staff users
  • Priority support
  • Higher usage limits
  • Early access to features
  • 10,000 members
Start with BUSINESS
Tier 4
-
CUSTOM
Custom pricing
Includes
  • Unlimited staff users
  • Advanced configurations
  • Dedicated IP address
  • 99.9% uptime SLA
  • Unlimited members
Start with CUSTOM

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AWeber

Email marketing with autoresponders and landing pages

View all AWeber plans

Ghost

Open-source publishing platform for newsletters and memberships

View all Ghost plans

Which Should You Choose?

Choose AWeber if:

  • •You need a full email marketing tool for business campaigns and automated sequences
  • •Your use case extends beyond content publishing to lead nurturing and marketing automation
  • •A large template library and email marketing focus are important

Choose Ghost if:

  • •You're building a content publication or paid newsletter business
  • •Ghost combines CMS, newsletter delivery, and membership management in one platform
  • •You want to publish content and monetize readers with a clean publishing experience

Ghost is a publishing platform; AWeber is an email marketing platform. Ghost wins for content creators building paid publication businesses. AWeber wins for business email marketing with marketing automation. If your primary goal is publishing content and monetizing subscribers, Ghost's integrated CMS and membership tools are superior. If your goal is business email marketing, AWeber is the right tool.

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Frequently Asked Questions: AWeber vs Ghost

How many pricing plans does AWeber have vs Ghost?
AWeber offers 3 pricing plans, while Ghost offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does AWeber or Ghost offer custom enterprise pricing?
Ghost offers a custom-priced enterprise tier for larger teams. AWeber lists all its pricing publicly.
How do AWeber and Ghost compare for Email Marketing?
Both AWeber and Ghost are Email Marketing tools. AWeber offers 3 plans starting at $12.5/mo, while Ghost offers 4 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. AWeber Official Pricing- Vendor pricing page
  2. Ghost Official Pricing- Vendor pricing page

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