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AWeber vs Ghost: Pricing Comparison 2026

Side-by-side pricing comparison of AWeber and Ghost. See all plans, features, and costs at a glance.

Bottom line: AWeber starts at $12.5/mo and Ghost starts at Custom pricing. Compare all 7 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
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AWeber vs Ghost: Quick Pricing Facts

FeatureAWeberGhost
Starting Price$12.5/moCustom pricing
Number of Plans34
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

AWeber and Ghost are both priced at $12.5/mo, making them equally accessible Email Marketing tools. Together they offer 7 pricing plans with 52 features compared, so the best choice comes down to which features match your needs.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
AWeber
Ghost
Tier 1
Done For You
$20/monthCheapest
Includes
  • Everything in Plus, and:
  • List details & branding setup
  • 1 Branded email template created
  • 1 Professional landing page created
  • 1 Branded thank you page
  • 1 Signup form created
  • Newsletter drafts delivered weekly
  • 1:1 setup call
  • 30 days unlimited edits
Start with Done For You
STARTER
Custom pricing
Includes
  • Your own website
  • Free custom domain NEW
  • Email newsletter
  • Simple design settings
  • 1,000 members
Start with STARTER
Tier 2
Plus
$20/monthCheapest
Includes
  • Send 12x subscriber max, monthly
  • Unlimited email lists
  • Unlimited landing pages
  • Unlimited email automations
  • Unlimited custom segments
  • Unlimited users
  • Priority, 24/7 support
  • Advanced reporting and analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding
Start with Plus
PUBLISHER
Custom pricing
Includes
  • 3 staff users
  • Custom themes
  • 8,000+ integrations
  • Paid subscriptions
  • Advanced analytics
  • 1,000 members
Start with PUBLISHER
Tier 3
Lite
$13/monthCheapest
Includes
  • Send 10x subscriber max, monthly
  • 1 Email list
  • 3 Landing pages
  • 3 Email automations
  • 3 Users
  • 1 Custom segment
  • 24/7 Support
  • Advanced message analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding
Start with Lite
BUSINESS
Custom pricing
Includes
  • 15 staff users
  • Priority support
  • Higher usage limits
  • Early access to features
  • 10,000 members
Start with BUSINESS
Tier 4
—
CUSTOM
Custom pricing
Includes
  • Unlimited staff users
  • Advanced configurations
  • Dedicated IP address
  • 99.9% uptime SLA
  • Unlimited members
Start with CUSTOM

Swipe to compare plans →

AWeber

Email marketing with autoresponders and landing pages

View all AWeber plans

Ghost

Open-source publishing platform for newsletters and memberships

View all Ghost plans

Which Should You Choose?

Choose AWeber if:

  • •You want more features built-in—AWeber offers 10 additional features across its plans
  • •You prioritize AWeber's user experience and interface over price (both tools are similarly priced)
  • •You prefer AWeber's usage-based model with its 3-tier structure

Choose Ghost if:

  • •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •Your team needs custom enterprise pricing—Ghost offers negotiated terms for large deployments
  • •You prioritize Ghost's user experience and interface over price (both tools are similarly priced)

AWeber and Ghost offer competitively positioned plans [1], with AWeber starting at $12.5/mo and Ghost at Custom pricing. This pricing similarity means value differentiation comes down to feature alignment rather than cost. AWeber provides 3 pricing tiers versus Ghost's 4 options, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, AWeber offers 31 total features across its tiers, while Ghost provides 21. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.

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Frequently Asked Questions: AWeber vs Ghost

How many pricing plans does AWeber have vs Ghost?
AWeber offers 3 pricing plans, while Ghost offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does AWeber or Ghost offer custom enterprise pricing?
Ghost offers a custom-priced enterprise tier for larger teams. AWeber lists all its pricing publicly.
How do AWeber and Ghost compare for Email Marketing?
Both AWeber and Ghost are Email Marketing tools. AWeber offers 3 plans starting at $12.5/mo, while Ghost offers 4 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. AWeber Official Pricing— Vendor pricing page
  2. Ghost Official Pricing— Vendor pricing page

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