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Email Marketing

AWeber vs Iterable: Pricing Comparison 2026

Side-by-side pricing comparison of AWeber and Iterable. See all plans, features, and costs at a glance.

Bottom line: AWeber starts at $12.5/mo and Iterable starts at Custom pricing. Compare all 5 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

AWeber vs Iterable: Quick Pricing Facts

FeatureAWeberIterable
Starting Price$12.5/moCustom pricing
Number of Plans32
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

AWeber and Iterable are both priced at $12.5/mo, making them equally accessible Email Marketing tools. Together they offer 5 pricing plans with 39 features compared, so the best choice comes down to which features match your needs.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Iterable
Iterable
Try it free
Tier 1
Done For You
$20/monthCheapest
Includes
  • Everything in Plus, and:
  • List details & branding setup
  • 1 Branded email template created
  • 1 Professional landing page created
  • 1 Branded thank you page
  • 1 Signup form created
  • Newsletter drafts delivered weekly
  • 1:1 setup call
  • 30 days unlimited edits
Start with Done For You
Growth
Custom pricing
Includes
  • Email
  • SMS
  • Push
  • In-app
Start with Growth
Tier 2
Plus
$20/monthCheapest
Includes
  • Send 12x subscriber max, monthly
  • Unlimited email lists
  • Unlimited landing pages
  • Unlimited email automations
  • Unlimited custom segments
  • Unlimited users
  • Priority, 24/7 support
  • Advanced reporting and analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding
Start with Plus
EnterprisePopular
Custom pricing
Includes
  • Custom limits
  • Dedicated IP
  • SLA
  • Priority support
Start with Enterprise
Tier 3
Lite
$13/monthCheapest
Includes
  • Send 10x subscriber max, monthly
  • 1 Email list
  • 3 Landing pages
  • 3 Email automations
  • 3 Users
  • 1 Custom segment
  • 24/7 Support
  • Advanced message analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding
Start with Lite

Swipe to compare plans →

AWeber

Email marketing with autoresponders and landing pages

View all AWeber plans

Iterable

Cross-channel marketing automation for growth and engagement

View all Iterable plans
Our Pick

AWeber

AWeber offers 3 tiers vs 2.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: AWeber

Try AWeber free

Which Should You Choose?

Choose AWeber if:

  • You need 3 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—AWeber offers 23 additional features across its plans
  • You prioritize AWeber's user experience and interface over price (both tools are similarly priced)

Choose Iterable if:

  • Your team needs custom enterprise pricing—Iterable offers negotiated terms for large deployments
  • You prioritize Iterable's user experience and interface over price (both tools are similarly priced)
  • You want Iterable's approach to incremental feature unlocking across its 2 pricing tiers

AWeber and Iterable offer competitively positioned plans [1], with AWeber starting at $12.5/mo and Iterable at Custom pricing. This pricing similarity means value differentiation comes down to feature alignment rather than cost. AWeber provides 3 pricing tiers versus Iterable's 2 options, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, AWeber offers 31 total features across its tiers, while Iterable provides 8. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.

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Frequently Asked Questions: AWeber vs Iterable

How many pricing plans does AWeber have vs Iterable?
AWeber offers 3 pricing plans, while Iterable offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Iterable plan?
The Enterprise plan is Iterable's most popular tier, priced at Custom pricing. Key features include Custom limits, Dedicated IP, SLA.
Does AWeber or Iterable offer custom enterprise pricing?
Iterable offers a custom-priced enterprise tier for larger teams. AWeber lists all its pricing publicly.
How do AWeber and Iterable compare for Email Marketing?
Both AWeber and Iterable are Email Marketing tools. AWeber offers 3 plans starting at $12.5/mo, while Iterable offers 2 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. AWeber Official PricingVendor pricing page
  2. Iterable Official PricingVendor pricing page

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