ActiveCampaign vs Kit: Pricing Comparison 2026
Side-by-side pricing comparison of ActiveCampaign and Kit. See all plans, features, and costs at a glance.
Bottom line: ActiveCampaign starts at $15/mo, making it $18/mo cheaper than Kit ($33/mo). Kit offers a free plan.
Last updated: March 16, 2026
ActiveCampaign vs Kit: Quick Pricing Facts
| Feature | ActiveCampaign | Kit |
|---|---|---|
| Starting Price | $15/mo | $33/mo |
| Number of Plans | 7 | 3 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
ActiveCampaign is the more affordable option, starting at $15/mo compared to Kit's $33/mo. Both are Email Marketing tools with 10 combined pricing plans and 135 features compared. At comparable tiers, the monthly price difference is $79.
Kit stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  ActiveCampaign Try it freeAffiliate |  Kit Try it free |
|---|---|---|
| Tier 1 | Enterprise $145/month Includes
| NewsletterPopular $0/monthCheapest Includes
|
| Tier 2 | ProPopular $79/month Includes
| Creator $33/monthCheapest $33 / year Includes
|
| Tier 3 | Plus $49/monthCheapest Includes
| Pro $66/month $66 / year Includes
|
| Tier 4 | Starter $15/monthCheapest Includes
| — |
| Tier 5 | Premium $218/monthCheapest Includes
| — |
| Tier 6 | AdvancedPopular $99/monthCheapest Includes
| — |
| Tier 7 | Core $99/monthCheapest Includes
| — |
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ActiveCampaign
Email marketing, automation, and CRM for customer experience
View all ActiveCampaign plansWhat Reviewers Say
ActiveCampaign
ActiveCampaign starts at $18/mo lower ($15/mo vs $33/mo), offers 7 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: ActiveCampaign
Try ActiveCampaign freeWhich Should You Choose?
Choose ActiveCampaign if:
- •You want lower per-user costs—ActiveCampaign starts at $15/mo, saving $18/mo compared to Kit at $33/mo
- •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—ActiveCampaign offers 85 additional features across its plans
Choose Kit if:
- •You need a free plan with Up to 10,000 subscribers, 1 basic Visual Automation—Kit offers no-cost access with no credit card required
- •Kit's 3-tier usage-based structure gives clearer cost visibility for budget planning
- •You value Kit's specific feature progression from free to advanced tier levels
Kit offers a free plan [1], eliminating the cost barrier for evaluation, while ActiveCampaign requires paid subscription from the start. This gives Kit a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Kit's free tier, upgrading to a paid plan at approximately Free provides substantial additional functionality. Compare this pricing path against ActiveCampaign's tiering starting at $15/mo to assess total cost of ownership over 12 months. Kit's 3 tiers provide flexibility at different budgets, while ActiveCampaign's 7 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Kit is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Best choice: ActiveCampaign
Try ActiveCampaign freeFrequently Asked Questions: ActiveCampaign vs Kit
Which is cheaper, ActiveCampaign or Kit?
How many pricing plans does ActiveCampaign have vs Kit?
Does ActiveCampaign or Kit offer a free plan?
Can I save money by paying annually for ActiveCampaign or Kit?
What is the most popular ActiveCampaign plan?
What is the most popular Kit plan?
How do ActiveCampaign and Kit compare for Email Marketing?
Sources
- ActiveCampaign Official Pricing— Vendor pricing page
- Kit Official Pricing— Vendor pricing page
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