Campaign Monitor vs Kit: Pricing Comparison 2026
Side-by-side pricing comparison of Campaign Monitor and Kit. See all plans, features, and costs at a glance.
Bottom line: Campaign Monitor starts at $10/mo, making it $23/mo cheaper than Kit ($33/mo). Kit offers a free plan.
Last updated: March 16, 2026
Campaign Monitor vs Kit: Quick Pricing Facts
| Feature | Campaign Monitor | Kit |
|---|---|---|
| Starting Price | $10/mo | $33/mo |
| Number of Plans | 4 | 3 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Campaign Monitor is the more affordable option, starting at $10/mo compared to Kit's $33/mo. Both are Email Marketing tools with 7 combined pricing plans and 49 features compared. At comparable tiers, the monthly price difference is $21.
Kit stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Campaign Monitor Try it free |  Kit Try it free |
|---|---|---|
| Tier 1 | Lite $10/month Includes
| NewsletterPopular $0/monthCheapest Includes
|
| Tier 2 | EssentialsPopular $21/monthCheapest Includes
| Creator $33/month $33 / year Includes
|
| Tier 3 | Premier $119/month Includes
| Pro $66/monthCheapest $66 / year Includes
|
| Tier 4 | Enterprise Custom pricing Includes
| — |
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Kit
Kit offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Kit
Try Kit freeWhich Should You Choose?
Choose Campaign Monitor if:
- •You want lower per-user costs—Campaign Monitor starts at $10/mo, saving $23/mo compared to Kit at $33/mo
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •Your team needs custom enterprise pricing—Campaign Monitor offers negotiated terms for large deployments
Choose Kit if:
- •You need a free plan with Up to 10,000 subscribers, 1 basic Visual Automation—Kit offers no-cost access with no credit card required
- •You want more features built-in—Kit offers 1 additional features across its plans
- •Kit's 3-tier usage-based structure gives clearer cost visibility for budget planning
Kit offers a free plan [1], eliminating the cost barrier for evaluation, while Campaign Monitor requires paid subscription from the start. This gives Kit a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Kit's free tier, upgrading to a paid plan at approximately Free provides substantial additional functionality. Compare this pricing path against Campaign Monitor's tiering starting at $10/mo to assess total cost of ownership over 12 months. Kit's 3 tiers provide flexibility at different budgets, while Campaign Monitor's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Kit is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Campaign Monitor vs Kit
Which is cheaper, Campaign Monitor or Kit?
How many pricing plans does Campaign Monitor have vs Kit?
Does Campaign Monitor or Kit offer a free plan?
Can I save money by paying annually for Campaign Monitor or Kit?
What is the most popular Campaign Monitor plan?
What is the most popular Kit plan?
Does Campaign Monitor or Kit offer custom enterprise pricing?
Sources
- Campaign Monitor Official Pricing— Vendor pricing page
- Kit Official Pricing— Vendor pricing page
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