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Email Marketing

Campaign Monitor vs Kit: Pricing Comparison 2026

Side-by-side pricing comparison of Campaign Monitor and Kit. See all plans, features, and costs at a glance.

Bottom line: Campaign Monitor starts at $11/mo, making it $22/mo cheaper than Kit ($33/mo). Kit offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Campaign Monitor freeAffiliateTry Kit freeAffiliatePrice updated 11d agoUpdated this month
Best Value

Kit - Kit offers a free plan.

Campaign Monitor vs Kit: Quick Pricing Facts

FeatureCampaign MonitorKit
Starting Price$11/mo$33/mo
Number of Plans43
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Campaign Monitor is the more affordable option, starting at $11/mo compared to Kit's $33/mo. Both are Email Marketing tools with 7 combined pricing plans and 49 features compared. At comparable tiers, the monthly price difference is $27.

Kit stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Campaign Monitor
Campaign Monitor
Try freeAffiliate
Kit
Kit
Try freeAffiliate
Tier 1
Lite
$11/month
Includes
  • 5x subscriber emails/month
  • Select core features like custom coded templates and unlimited signup forms
  • Advanced email features like AI Writer, automated emails access, pre-built journeys, and transactional emails
  • Option to purchase drag-and-drop website builder
NewsletterPopular
$0/monthCheapest
Includes
  • Up to 10,000 subscribers
  • 1 basic Visual Automation
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions
Tier 2
EssentialsPopular
$27/monthCheapest
Includes
  • Unlimited email sends
  • Priority level support
  • All core features included
  • Unlimited access to AI-powered email features
  • Unlimited automated emails
  • Inbox preview
  • Option to purchase additional advanced feature access like non-human click filter, engagement segments, countdown timer, and time zone sending
Creator
$33/month
$33 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited visual automations
  • Unlimited email sequences
  • A/B test subject lines
  • Survey subscribers with polls
  • Remove Kit branding
  • Apps & integrations
  • RSS campaigns
  • 24/7 email & chat support
Tier 3
Premier
$153/month
Includes
  • Premier level support, including phone support
  • Advanced, pre-built engagement segments
  • Send time optimization
  • Email section locking
  • Advanced link tracking
  • Template management for teams
  • Drag-and-drop website builder included
Pro
$66/monthCheapest
$66 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited users
  • Insights dashboard
  • Deliverability reporting
  • Subscriber engagement scoring
  • Collaborative editing
  • A/B test subject lines & content
  • Facebook custom audiences
  • Newsletter referral system
  • Edit links in sent broadcasts
Tier 4
Enterprise
Custom pricing
Includes
  • Custom annual contract with predictable, consolidated billing
  • Dedicated account manager and customer success partner
  • Multi-brand and multi-team account management
  • Proactive deliverability monitoring and expert optimization
  • Quarterly business reviews with strategic insights
  • Enterprise-grade security (GDPR, SOC2) with custom DPAs and invoice/PO billing
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Campaign Monitor

Email marketing with branded templates and analytics

View all Campaign Monitor plans

Kit

Email marketing and automation platform for creators

View all Kit plans

Frequently Asked Questions: Campaign Monitor vs Kit

Which is cheaper, Campaign Monitor or Kit?
As of July 2026, Campaign Monitor starts at a lower price point. Campaign Monitor starts at $11/mo while Kit starts at $33/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Campaign Monitor have vs Kit?
Campaign Monitor offers 4 pricing plans, while Kit offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Campaign Monitor or Kit offer a free plan?
Kit offers a free plan, while Campaign Monitor does not. If budget is a concern, Kit lets you get started at no cost.
Can I save money by paying annually for Campaign Monitor or Kit?
Both Campaign Monitor and Kit offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Campaign Monitor plan?
The Essentials plan is Campaign Monitor's most popular tier, priced at $27/mo. Key features include Unlimited email sends, Priority level support, All core features included.
What is the most popular Kit plan?
The Newsletter plan is Kit's most popular tier, priced at Free. Key features include Up to 10,000 subscribers, 1 basic Visual Automation, Unlimited landing pages & forms.
Does Campaign Monitor or Kit offer custom enterprise pricing?
Campaign Monitor offers a custom-priced enterprise tier for larger teams. Kit lists all its pricing publicly.
AI Recommendations

Sources

  1. Campaign Monitor Official Pricing- Vendor pricing page
  2. Kit Official Pricing- Vendor pricing page

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