AWeber vs Klaviyo: Pricing Comparison 2026
Side-by-side pricing comparison of AWeber and Klaviyo. See all plans, features, and costs at a glance.
Bottom line: AWeber starts at $12.5/mo and Klaviyo starts at Custom pricing. Compare all 12 pricing tiers side by side.
Last updated: July 6, 2026
Klaviyo - Klaviyo is the clear choice for e-commerce; AWeber is only better when your business model is not e-commerce focused.
AWeber vs Klaviyo: Quick Pricing Facts
| Feature | AWeber | Klaviyo |
|---|---|---|
| Starting Price | $12.5/mo | Custom pricing |
| Number of Plans | 3 | 9 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
AWeber and Klaviyo are both priced at $12.5/mo, making them equally accessible Email Marketing tools. Together they offer 12 pricing plans with 31 features compared, so the best choice comes down to which features match your needs.
Klaviyo stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  AWeber Try free |  Klaviyo Try free |
|---|---|---|
| Tier 1 | Done For You $20/month Includes
| Is Klaviyo's free plan really free? $0/monthCheapest |
| Tier 2 | Plus $20/month Includes
| How long can I stay on the free plan? $0/monthCheapest |
| Tier 3 | Lite $13/month Includes
| Who is the Klaviyo free plan best for? $0/monthCheapest |
| Tier 4 | - | Can I use Klaviyo free plan for both email and SMS marketing? $0/monthCheapest |
| Tier 5 | - | What integrations are available on the free plan? $0/monthCheapest |
| Tier 6 | - | What happens when I exceed the free plan limits? $0/monthCheapest |
| Tier 7 | - | Does the free plan include customer support? $0/monthCheapest |
| Tier 8 | - | Is Klaviyo free plan good for ecommerce stores on Shopify, Wix, or WooCommerce? $0/monthCheapest |
| Tier 9 | - | How do I upgrade from Klaviyo free to a paid plan? $0/monthCheapest |
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Klaviyo
Klaviyo is the clear choice for e-commerce; AWeber is only better when your business model is not e-commerce focused.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Klaviyo freeFree plan availableWhich Should You Choose?
Choose AWeber if:
- •You need a general email marketing tool for newsletters and autoresponders at a lower price
- •Your business is not e-commerce focused and doesn't need Klaviyo's data model
- •AWeber's free plan and phone support suit a small business budget
Choose Klaviyo if:
- •You run an e-commerce store and need data-driven behavioral automation
- •Klaviyo's Shopify integration and revenue attribution are the e-commerce email standard
- •Pre-built flows for cart abandonment, winback, and post-purchase sequences are critical
Klaviyo is the dominant e-commerce email platform. AWeber is a general email marketing tool. For online stores, Klaviyo's Shopify integration, revenue attribution, and pre-built e-commerce flows are worth the premium over AWeber's simpler approach. AWeber serves small businesses and creators who don't need e-commerce-specific automation.
Frequently Asked Questions: AWeber vs Klaviyo
How many pricing plans does AWeber have vs Klaviyo?
Does AWeber or Klaviyo offer a free plan?
How do AWeber and Klaviyo compare for Email Marketing?
Sources
- AWeber Official Pricing- Vendor pricing page
- Klaviyo Official Pricing- Vendor pricing page
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