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Email Marketing

AWeber vs MailerLite: Pricing Comparison 2026

Side-by-side pricing comparison of AWeber and MailerLite. See all plans, features, and costs at a glance.

Bottom line: AWeber starts at $12.5/mo and MailerLite starts at Custom pricing. Compare all 6 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

AWeber vs MailerLite: Quick Pricing Facts

FeatureAWeberMailerLite
Starting Price$12.5/moCustom pricing
Number of Plans33
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

AWeber and MailerLite are both priced at $12.5/mo, making them equally accessible Email Marketing tools. Together they offer 6 pricing plans with 67 features compared, so the best choice comes down to which features match your needs.

MailerLite stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
MailerLite
MailerLite
Try it free
Tier 1
Done For You
$20/monthCheapest
Includes
  • Everything in Plus, and:
  • List details & branding setup
  • 1 Branded email template created
  • 1 Professional landing page created
  • 1 Branded thank you page
  • 1 Signup form created
  • Newsletter drafts delivered weekly
  • 1:1 setup call
  • 30 days unlimited edits
Start with Done For You
AdvancedPopular
Custom pricing
Includes
  • monthly emails
  • Unlimited user seats
  • 24/7 Live chat & email support
  • All in Growing Business, plus
  • Smart sending
  • Facebook integration
  • Unlimited digital products or bookings New
  • Custom HTML editor
  • Promotion pop-ups
  • Enhanced automations
  • Preference center
  • AI writing assistant
  • Partner discounts
Start with Advanced
Tier 2
Plus
$20/monthCheapest
Includes
  • Send 12x subscriber max, monthly
  • Unlimited email lists
  • Unlimited landing pages
  • Unlimited email automations
  • Unlimited custom segments
  • Unlimited users
  • Priority, 24/7 support
  • Advanced reporting and analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding
Start with Plus
Growing Business
Custom pricing
Includes
  • Unlimited monthly emails
  • 3 user seats
  • 24/7 Email support
  • All in Free, plus
  • Unlimited templates
  • Dynamic emails
  • Up to 3 digital products or bookings New
  • Campaign auto-resend
  • Multivariate testing
  • Unlimited websites & blogs
  • Unlimited landing pages
  • Unsubscribe page builder
Start with Growing Business
Tier 3
Lite
$13/month
Includes
  • Send 10x subscriber max, monthly
  • 1 Email list
  • 3 Landing pages
  • 3 Email automations
  • 3 Users
  • 1 Custom segment
  • 24/7 Support
  • Advanced message analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding
Start with Lite
Free
$0/monthCheapest
Includes
  • 12,000 monthly emails
  • 1 user seat
  • 24/7 Email & chat support for up to 14 days
  • Key features
  • Drag & drop editor
  • Email automation builder
  • 1 digital product or booking New
  • Websites
  • 10 landing pages
  • Comparative reporting
  • Signup forms & pop-ups
Start with Free

Swipe to compare plans →

AWeber

Email marketing with autoresponders and landing pages

View all AWeber plans

MailerLite

Affordable email marketing with drag-and-drop editor

View all MailerLite plans

What Reviewers Say

Our Pick

MailerLite

MailerLite offers a free plan.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: MailerLite

Try MailerLite free

Which Should You Choose?

Choose AWeber if:

  • You prioritize AWeber's user experience and interface over price (both tools are similarly priced)
  • AWeber's usage-based pricing lets you match exact team size without tier gaps
  • AWeber's feature bundling aligns with how Email Marketing teams actually work day-to-day

Choose MailerLite if:

  • You need a free plan with 12,000 monthly emails, 1 user seat—MailerLite offers no-cost access with no credit card required
  • You want more features built-in—MailerLite offers 5 additional features across its plans
  • Your team needs custom enterprise pricing—MailerLite offers negotiated terms for large deployments

MailerLite offers a free plan [1], eliminating the cost barrier for evaluation, while AWeber requires paid subscription from the start. This gives MailerLite a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow MailerLite's free tier, upgrading to a paid plan at approximately Custom pricing provides substantial additional functionality. Compare this pricing path against AWeber's tiering starting at $12.5/mo to assess total cost of ownership over 12 months. MailerLite's 3 tiers provide flexibility at different budgets, while AWeber's 3 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, MailerLite is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: AWeber vs MailerLite

How many pricing plans does AWeber have vs MailerLite?
AWeber offers 3 pricing plans, while MailerLite offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does AWeber or MailerLite offer a free plan?
MailerLite offers a free plan, while AWeber does not. If budget is a concern, MailerLite lets you get started at no cost.
What is the most popular MailerLite plan?
The Advanced plan is MailerLite's most popular tier, priced at Custom pricing. Key features include monthly emails, Unlimited user seats, 24/7 Live chat & email support.
Does AWeber or MailerLite offer custom enterprise pricing?
MailerLite offers a custom-priced enterprise tier for larger teams. AWeber lists all its pricing publicly.
How do AWeber and MailerLite compare for Email Marketing?
Both AWeber and MailerLite are Email Marketing tools. AWeber offers 3 plans starting at $12.5/mo, while MailerLite offers 3 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. AWeber Official PricingVendor pricing page
  2. MailerLite Official PricingVendor pricing page

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