MailerLite Pricing Plans & Tiers
Affordable email marketing with drag-and-drop editor
Pricing last verified: March 16, 2026
Pricing Analysis
MailerLite's freemium positioning (12K monthly emails free, 1 user, 14-day chat support) is positioned as the 'most generous free email marketing tier in the market,' but the reality is more nuanced: 12K emails/month is exactly the threshold where solopreneurs and micro-SaaS stay indefinitely (assuming <500 subscribers with high engagement), while real small businesses (1K-5K subscribers) need upgrades within 2-3 months. The free tier's 1-user limitation is intentional — it signals 'grow beyond solo operation, pay us money.'
Growing Business tier ($9/month unlimited emails, 3 users, 24/7 support) is the real pricing revelation — at $9/month, MailerLite costs 1/10th of Klaviyo ($30+) and 1/3rd of Convertkit ($25), creating a massive cost advantage for SMBs that are not willing to spend on premium features. This pricing strategy directly targets the 'Mailchimp is too complex, ConvertKit is too expensive' segment, capturing the underserved mid-market.
Advanced tier ($18/month) includes smart sending (optimal send time optimization) and Facebook integration, bundling features that Klaviyo and Drip charge separately for — but the true value of MailerLite is at $9/month, making Advanced tier adoption uncertain and keeping most revenue concentrated in the Growing Business cohort.
Strengths
- Growing Business tier ($9/month) is genuinely affordable for small e-commerce stores and B2B companies with email lists, creating a natural competitive advantage over Klaviyo ($30+) and Drip ($24+) at the SMB segment.
- Free tier (12K monthly emails) is sufficient for early-stage companies and allows paid tier conversion without requiring abandonment of the platform — a psychological advantage that Mailchimp's free tier complexity (plan limits, contact limits, feature restrictions) doesn't provide.
- Unlimited templates and drag-and-drop editor on all tiers removes the 'pay for features you already use' pricing trap that makes Mailchimp upgrades feel punitive.
Considerations
- 12K free tier limit is a soft constraint for engaged email lists but becomes a hard barrier for list growth; a 500-person list emailing weekly (2K emails/month) stays free, but a 2K-person list (8K emails/month weekly) quickly exhausts the free tier.
- Advanced tier ($18/month) lacks SMTP relay, custom domain, or third-party integrations beyond Facebook, creating feature ceilings that force teams to either stay on Growing Business ($9) indefinitely or migrate to Klaviyo despite the 3x cost difference.
- Enterprise tier (custom pricing) is absent, meaning teams scaling to 100K+ subscriber lists face a choice: negotiate with MailerLite (unlikely to offer favorable terms) or migrate to Klaviyo — creating a leaky top-of-funnel for MailerLite's growth strategy.
Solopreneurs and small e-commerce businesses (1-3 people, <10K email subscribers) that want affordable email marketing without the complexity of Klaviyo or the abandonment of Mailchimp's free tier.
MailerLite's $9/month Growing Business tier is the fastest growing email SaaS tier because it's cheap enough that SMBs never feel pressured to migrate to 'better' platforms.
Third-Party Ratings
Best choice: MailerLite
Try MailerLite freePricing Plans (3)
Advanced
Popular- ✓monthly emails
- ✓Unlimited user seats
- ✓24/7 Live chat & email support
- ✓All in Growing Business, plus
- ✓Smart sending
- ✓Facebook integration
- ✓Unlimited digital products or bookings New
- ✓Custom HTML editor
- ✓Promotion pop-ups
- ✓Enhanced automations
- ✓Preference center
- ✓AI writing assistant
- ✓Partner discounts
Growing Business
- ✓Unlimited monthly emails
- ✓3 user seats
- ✓24/7 Email support
- ✓All in Free, plus
- ✓Unlimited templates
- ✓Dynamic emails
- ✓Up to 3 digital products or bookings New
- ✓Campaign auto-resend
- ✓Multivariate testing
- ✓Unlimited websites & blogs
- ✓Unlimited landing pages
- ✓Unsubscribe page builder
Free
- ✓12,000 monthly emails
- ✓1 user seat
- ✓24/7 Email & chat support for up to 14 days
- ✓Key features
- ✓Drag & drop editor
- ✓Email automation builder
- ✓1 digital product or booking New
- ✓Websites
- ✓10 landing pages
- ✓Comparative reporting
- ✓Signup forms & pop-ups
How does MailerLite pricing compare?
See how MailerLite's 3 pricing plans stack up against similar Email Marketing tools.
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Sources
- MailerLite Official Pricing— Vendor pricing page
- MailerLite Reviews— Independent reviews on G2
- MailerLite Reviews— Independent reviews on Capterra
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