MailerLite Pricing Plans and Tiers
Affordable email marketing with drag-and-drop editor
Pricing last verified: June 22, 2026
Pricing Analysis
MailerLite's freemium positioning (12K monthly emails free, 1 user, 14-day chat support) is positioned as the 'most generous free email marketing tier in the market,' but the reality is more nuanced: 12K emails/month is exactly the threshold where solopreneurs and micro-SaaS stay indefinitely (assuming <500 subscribers with high engagement), while real small businesses (1K-5K subscribers) need upgrades within 2-3 months. The free tier's 1-user limitation is intentional - it signals 'grow beyond solo operation, pay us money.'
Growing Business tier ($9/month unlimited emails, 3 users, 24/7 support) is the real pricing revelation - at $9/month, MailerLite costs 1/10th of Klaviyo ($30+) and 1/3rd of Convertkit ($25), creating a massive cost advantage for SMBs that are not willing to spend on premium features. This pricing strategy directly targets the 'Mailchimp is too complex, ConvertKit is too expensive' segment, capturing the underserved mid-market.
Advanced tier ($18/month) includes smart sending (optimal send time optimization) and Facebook integration, bundling features that Klaviyo and Drip charge separately for - but the true value of MailerLite is at $9/month, making Advanced tier adoption uncertain and keeping most revenue concentrated in the Growing Business cohort.
Strengths
- Growing Business tier ($9/month) is genuinely affordable for small e-commerce stores and B2B companies with email lists, creating a natural competitive advantage over Klaviyo ($30+) and Drip ($24+) at the SMB segment.
- Free tier (12K monthly emails) is sufficient for early-stage companies and allows paid tier conversion without requiring abandonment of the platform - a psychological advantage that Mailchimp's free tier complexity (plan limits, contact limits, feature restrictions) doesn't provide.
- Unlimited templates and drag-and-drop editor on all tiers removes the 'pay for features you already use' pricing trap that makes Mailchimp upgrades feel punitive.
Considerations
- 12K free tier limit is a soft constraint for engaged email lists but becomes a hard barrier for list growth; a 500-person list emailing weekly (2K emails/month) stays free, but a 2K-person list (8K emails/month weekly) quickly exhausts the free tier.
- Advanced tier ($18/month) lacks SMTP relay, custom domain, or third-party integrations beyond Facebook, creating feature ceilings that force teams to either stay on Growing Business ($9) indefinitely or migrate to Klaviyo despite the 3x cost difference.
- Enterprise tier (custom pricing) is absent, meaning teams scaling to 100K+ subscriber lists face a choice: negotiate with MailerLite (unlikely to offer favorable terms) or migrate to Klaviyo - creating a leaky top-of-funnel for MailerLite's growth strategy.
Solopreneurs and small e-commerce businesses (1-3 people, <10K email subscribers) that want affordable email marketing without the complexity of Klaviyo or the abandonment of Mailchimp's free tier.
MailerLite's $9/month Growing Business tier is the fastest growing email SaaS tier because it's cheap enough that SMBs never feel pressured to migrate to 'better' platforms.
Third-Party Ratings
Best choice: MailerLite
Pricing Plans (3)
Power
Popular- ✓Unlimited monthly emails
- ✓Unlimited user seats
- ✓24/7 Live chat & email support
- ✓Power up your plan with:
- ✓Unlimited campaign sending
- ✓Unlimited visual automations
- ✓Unlimited landing pages & websites
- ✓Unlimited digital products & bookings
- ✓Unlimited signup forms & pop-ups
- ✓Multiple automation triggers
- ✓Partner discounts
- ✓15% off Google Workspace
- ✓Dedicated IP*
Comfort
- ✓5,000 monthly emails
- ✓3 user seats
- ✓24/7 Email support
- ✓Level up to Comfort with:
- ✓Unlimited templates
- ✓50 visual automations
- ✓10 websites & landing pages
- ✓5 digital products & bookings
- ✓10 signup forms & pop-ups
- ✓Remove MailerLite logo
- ✓Subscriber preference center
- ✓Subject line generator
- ✓AI writing assistant
- ✓Dynamic emails
- ✓Smart sending
Free
- ✓2,500 monthly emails
- ✓2 user seats
- ✓24/7 email & chat support for up to 14 days
- ✓Core features
- ✓Send email campaigns
- ✓Setup visual automations
- ✓Launch websites and landing pages
- ✓Sell digital products or services
- ✓Build signup forms
- ✓100+ integrations, including Claude and ChatGPT
- ✓Track performance with reports
- ✓Campaign A/B testing
How does MailerLite pricing compare?
See how MailerLite's 3 pricing plans stack up against similar Email Marketing tools.
Frequently Asked Questions
How much does MailerLite cost for email marketing?
Is MailerLite's free plan actually unlimited?
What is included in MailerLite's free plan?
How does MailerLite compare to Mailchimp?
Does MailerLite charge per email sent?
Can I save money on MailerLite with annual billing?
Track MailerLite Pricing Changes
Get notified when pricing changes for this tool and others you follow.
Reviews
No reviews yet. Be the first to review this tool.
Sources
- MailerLite Official Pricing- Vendor pricing page
- MailerLite Reviews- Independent reviews on G2
- MailerLite Reviews- Independent reviews on Capterra
Are you the team behind MailerLite?
Claim your profile to add custom descriptions, featured badges, and direct demo links.
Related Articles
Best Email Marketing Software Pricing Compared (2026)
Compare email marketing pricing: Mailchimp (free-$300/mo), Brevo ($20/mo), MailerLite (free-$40/mo), ConvertKit ($25-100/mo), ActiveCampaign ($9-149/mo). Per-contact vs per-send.
Best Email Marketing for Agencies (2026)
Compare email marketing pricing for agencies: ActiveCampaign ($15/mo), Amazon SES ($0/mo), AWeber ($12.50/mo). Hand-picked tools that fit teams of 10-50 people.
Best Email Marketing for Enterprise (2026)
Compare email marketing pricing for enterprise: ActiveCampaign ($15/mo), Amazon SES ($0/mo), AWeber ($12.50/mo). Hand-picked tools that fit teams of 100+ peo...