AWeber vs Substack: Pricing Comparison 2026
Side-by-side pricing comparison of AWeber and Substack. See all plans, features, and costs at a glance.
Bottom line: Substack starts at $5/mo, making it $8/mo cheaper than AWeber ($12.5/mo). Substack offers a free plan.
Last updated: July 6, 2026
AWeber vs Substack: Quick Pricing Facts
| Feature | AWeber | Substack |
|---|---|---|
| Starting Price | $12.5/mo | $5/mo |
| Number of Plans | 3 | 7 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Substack is the more affordable option, starting at $5/mo compared to AWeber's $12.5/mo. Both are Email Marketing tools with 10 combined pricing plans and 53 features compared.
Substack stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  AWeber Try free |  Substack Try free |
|---|---|---|
| Tier 1 | Done For You $20/month Includes
| Free $0/monthCheapest Includes
|
| Tier 2 | Plus $20/month Includes
| Basic $5/monthCheapest $5 / year Includes
|
| Tier 3 | Lite $13/month Includes
| Standard $7/monthCheapest $7 / year Includes
|
| Tier 4 | - | Advanced $10/monthCheapest $10 / year Includes
|
| Tier 5 | - | Pro $15/monthCheapest $15 / year Includes
|
| Tier 6 | - | Premium $30/monthCheapest $30 / year Includes
|
| Tier 7 | - | Enterprise $75/monthCheapest $75 / year Includes
|
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Ready to get started? Try either tool free — no credit card required.
Which Should You Choose?
Choose AWeber if:
- •You need a business email marketing tool with automation, templates, and list management
- •Your use case extends beyond content publishing to sales and marketing automation
- •You want to manage marketing campaigns, not just publish newsletters
Choose Substack if:
- •You're a writer building a newsletter audience with paid subscription options
- •Substack handles publishing, distribution, and payment processing in one platform
- •You want to monetize writing directly without managing email infrastructure
Substack is a publishing platform for writers. AWeber is a marketing email tool for businesses. If you're a writer, Substack's simplicity and built-in monetization make more sense than AWeber's marketing-focused features. If you're a business running marketing campaigns, AWeber is the appropriate tool.
Frequently Asked Questions: AWeber vs Substack
Which is cheaper, AWeber or Substack?
How many pricing plans does AWeber have vs Substack?
Does AWeber or Substack offer a free plan?
Can I save money by paying annually for AWeber or Substack?
How do AWeber and Substack compare for Email Marketing?
Sources
- AWeber Official Pricing- Vendor pricing page
- Substack Official Pricing- Vendor pricing page
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