AWeber vs Substack: Pricing Comparison 2026
Side-by-side pricing comparison of AWeber and Substack. See all plans, features, and costs at a glance.
Bottom line: Substack starts at $5/mo, making it $8/mo cheaper than AWeber ($12.5/mo). Substack offers a free plan.
Last updated: March 16, 2026
AWeber vs Substack: Quick Pricing Facts
| Feature | AWeber | Substack |
|---|---|---|
| Starting Price | $12.5/mo | $5/mo |
| Number of Plans | 3 | 7 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Substack is the more affordable option, starting at $5/mo compared to AWeber's $12.5/mo. Both are Email Marketing tools with 10 combined pricing plans and 53 features compared.
Substack stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  AWeber Try it free |  Substack Try it free |
|---|---|---|
| Tier 1 | Done For You $20/month Includes
| Free $0/monthCheapest Includes
|
| Tier 2 | Plus $20/month Includes
| Basic $5/monthCheapest $5 / year Includes
|
| Tier 3 | Lite $13/month Includes
| Standard $7/monthCheapest $7 / year Includes
|
| Tier 4 | — | Advanced $10/monthCheapest $10 / year Includes
|
| Tier 5 | — | Pro $15/monthCheapest $15 / year Includes
|
| Tier 6 | — | Premium $30/monthCheapest $30 / year Includes
|
| Tier 7 | — | Enterprise $75/monthCheapest $75 / year Includes
|
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Substack
Substack offers a free plan, starts at $7.5/mo lower ($5/mo vs $12.5/mo), offers 7 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Substack
Try Substack freeWhich Should You Choose?
Choose AWeber if:
- •You want more features built-in—AWeber offers 9 additional features across its plans
- •You prefer AWeber's usage-based model with its 3-tier structure
- •You value AWeber's specific feature progression from free to advanced tier levels
Choose Substack if:
- •You want lower per-user costs—Substack starts at $5/mo, saving $7.5/mo compared to AWeber at $12.5/mo
- •You need a free plan with Set up paid subscriptions, Keep 90% of revenue—Substack offers no-cost access with no credit card required
- •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
Substack is the more affordable choice [1], starting at $5/mo compared to AWeber's $12.5/mo. For a 50-person team on paid plans, this translates to Substack saving approximately $375/month. Substack offers 7 pricing tiers compared to AWeber's 3, giving you more granular control over scaling costs as your team grows. Across all tiers, Substack provides 22 total features versus 31 for AWeber, offering a more focused toolset depending on your specific needs. The pricing math favors Substack for most team sizes. AWeber becomes worth the premium only when its differentiating features are central to your workflow.
Frequently Asked Questions: AWeber vs Substack
Which is cheaper, AWeber or Substack?
How many pricing plans does AWeber have vs Substack?
Does AWeber or Substack offer a free plan?
Can I save money by paying annually for AWeber or Substack?
How do AWeber and Substack compare for Email Marketing?
Sources
- AWeber Official Pricing— Vendor pricing page
- Substack Official Pricing— Vendor pricing page
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