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Email Marketing

Beehiiv vs Buttondown: Pricing Comparison 2026

Side-by-side pricing comparison of Beehiiv and Buttondown. See all plans, features, and costs at a glance.

Bottom line: Both Beehiiv and Buttondown offer free plans. Beehiiv has 4 pricing tiers while Buttondown has 2.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Beehiiv vs Buttondown: Quick Pricing Facts

FeatureBeehiivButtondown
Starting Price$43/moCustom pricing
Number of Plans42
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Beehiiv and Buttondown are both priced at $43/mo, making them equally accessible Email Marketing tools. Together they offer 6 pricing plans with 56 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Buttondown
Buttondown
Try it free
Tier 1
Launch
$0/monthCheapest
Includes
  • Custom Website
  • Custom Newsletters
  • Campaign Analytics
  • Unlimited Email Sends
  • Recommendation Network
  • Optimized Deliverability
  • Custom Domains
  • Link-in-Bio
  • AI Website Designer
  • API Access (excluding Send API)
Start with Launch
Free
$0/monthCheapest
Includes
  • Rich text or markdown editor
  • Send from a custom domain
  • Hosted newsletter archives
  • Privacy-first
Start with Free
Tier 2
Scale
$43/monthCheapest
Includes
  • Ad Network*†
  • Boosts Network*†
  • 0% Take Rate on Paid Subscriptions*
  • Digital Products
  • Email Automations
  • Surveys & Polls
  • Advanced Website Analytics
  • Webhooks
  • Teams (3 Seats)*
  • Slack Community Access*
  • Human Support
Start with Scale
Paid Add-ons
Custom pricing
Includes
  • Tagging & segmentation (+$9/month)
  • Paid subscriptions (+$9/month)
  • Comments and surveys (+$9/month)
  • Analytics (+$9/month)
  • RSS-to-email support (+$9/month)
  • Email attachments (+$9/month)
  • Archives on a custom domain (+$29/month)
  • Multiple newsletters (+$29/month)
  • Automations (+$29/month)
  • Whitelabeling (+$79/month)
  • Teams (+$79/month)
Start with Paid Add-ons
Tier 3
Max
$96/monthCheapest
Includes
  • Remove beehiiv Branding*
  • Sponsorship Storefront
  • Podcast Websites
  • Audio Newsletters
  • Digital Products (Appointments)
  • RSS to Send
  • Up to 10 Publications*
  • Teams (Unlimited Seats)*
  • Priority Human Support
  • Getty Image Credits
  • Dynamic ContentNew
Start with Max
Tier 4
Enterprise
Custom pricing
Includes
  • Concierge Onboarding
  • Dedicated Account Manager
  • Dedicated IP Addresses
  • Send API*
  • Custom Publication Limits
  • Invite-Only Webinars with our CEO
  • VIP Human Support
  • Deliverability Reports (coming soon)
  • SSO
Start with Enterprise

Swipe to compare plans →

Beehiiv

Newsletter platform with monetization and growth tools

View all Beehiiv plans

Buttondown

Minimal newsletter tool for writers and indie publishers

View all Buttondown plans
Our Pick

Beehiiv

Beehiiv offers a free plan, offers 4 tiers vs 2.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Beehiiv

Try Beehiiv free

Which Should You Choose?

Choose Beehiiv if:

  • You prefer Beehiiv's free tier features—Custom Website, Custom Newsletters
  • You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Beehiiv offers 26 additional features across its plans

Choose Buttondown if:

  • You prefer Buttondown's free tier features—Rich text or markdown editor, Send from a custom domain
  • You prioritize Buttondown's user experience and interface over price (both tools are similarly priced)
  • Buttondown's usage-based pricing lets you match exact team size without tier gaps

Both Beehiiv and Buttondown offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Beehiiv includes 10 features, while Buttondown includes 4 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: Beehiiv vs Buttondown

How many pricing plans does Beehiiv have vs Buttondown?
Beehiiv offers 4 pricing plans, while Buttondown offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Beehiiv or Buttondown offer a free plan?
Yes, both Beehiiv and Buttondown offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Does Beehiiv or Buttondown offer custom enterprise pricing?
Yes, both Beehiiv and Buttondown offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Beehiiv and Buttondown compare for Email Marketing?
Both Beehiiv and Buttondown are Email Marketing tools. Beehiiv offers 4 plans starting at $43/mo, while Buttondown offers 2 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Beehiiv Official PricingVendor pricing page
  2. Buttondown Official PricingVendor pricing page

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