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Email Marketing

Buttondown vs Campaign Monitor: Pricing Comparison 2026

Side-by-side pricing comparison of Buttondown and Campaign Monitor. See all plans, features, and costs at a glance.

Bottom line: Buttondown starts at Custom pricing and Campaign Monitor starts at $11/mo. Compare all 6 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Buttondown freeTry Campaign Monitor freeAffiliateUpdated this monthPrice updated 11d ago

Buttondown vs Campaign Monitor: Quick Pricing Facts

FeatureButtondownCampaign Monitor
Starting PriceCustom pricing$11/mo
Number of Plans24
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Buttondown and Campaign Monitor are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 6 pricing plans with 39 features compared, so the best choice comes down to which features match your needs.

Buttondown stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Buttondown
Buttondown
Try free
Campaign Monitor
Campaign Monitor
Try freeAffiliate
Tier 1
Free
$0/monthCheapest
Includes
  • Rich text or markdown editor
  • Send from a custom domain
  • Hosted newsletter archives
  • Privacy-first
Start with Free
Lite
$11/month
Includes
  • 5x subscriber emails/month
  • Select core features like custom coded templates and unlimited signup forms
  • Advanced email features like AI Writer, automated emails access, pre-built journeys, and transactional emails
  • Option to purchase drag-and-drop website builder
Start with Lite
Tier 2
Paid Add-ons
Custom pricing
Includes
  • Tagging & segmentation (+$9/month)
  • Paid subscriptions (+$9/month)
  • Comments and surveys (+$9/month)
  • Analytics (+$9/month)
  • RSS-to-email support (+$9/month)
  • Email attachments (+$9/month)
  • Archives on a custom domain (+$29/month)
  • Multiple newsletters (+$29/month)
  • Automations (+$29/month)
  • Whitelabeling (+$79/month)
  • Teams (+$79/month)
Start with Paid Add-ons
EssentialsPopular
$27/monthCheapest
Includes
  • Unlimited email sends
  • Priority level support
  • All core features included
  • Unlimited access to AI-powered email features
  • Unlimited automated emails
  • Inbox preview
  • Option to purchase additional advanced feature access like non-human click filter, engagement segments, countdown timer, and time zone sending
Start with Essentials
Tier 3
-
Premier
$153/monthCheapest
Includes
  • Premier level support, including phone support
  • Advanced, pre-built engagement segments
  • Send time optimization
  • Email section locking
  • Advanced link tracking
  • Template management for teams
  • Drag-and-drop website builder included
Start with Premier
Tier 4
-
Enterprise
Custom pricing
Includes
  • Custom annual contract with predictable, consolidated billing
  • Dedicated account manager and customer success partner
  • Multi-brand and multi-team account management
  • Proactive deliverability monitoring and expert optimization
  • Quarterly business reviews with strategic insights
  • Enterprise-grade security (GDPR, SOC2) with custom DPAs and invoice/PO billing
Start with Enterprise

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Try Buttondown freeFree plan availableTry Campaign Monitor freeFrom $11/mo
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Buttondown

Minimal newsletter tool for writers and indie publishers

View all Buttondown plans

Campaign Monitor

Email marketing with branded templates and analytics

View all Campaign Monitor plans

Frequently Asked Questions: Buttondown vs Campaign Monitor

How many pricing plans does Buttondown have vs Campaign Monitor?
Buttondown offers 2 pricing plans, while Campaign Monitor offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Buttondown or Campaign Monitor offer a free plan?
Buttondown offers a free plan, while Campaign Monitor does not. If budget is a concern, Buttondown lets you get started at no cost.
What is the most popular Campaign Monitor plan?
The Essentials plan is Campaign Monitor's most popular tier, priced at $27/mo. Key features include Unlimited email sends, Priority level support, All core features included.
Does Buttondown or Campaign Monitor offer custom enterprise pricing?
Yes, both Buttondown and Campaign Monitor offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Buttondown and Campaign Monitor compare for Email Marketing?
Both Buttondown and Campaign Monitor are Email Marketing tools. Buttondown offers 2 plans starting at Custom pricing, while Campaign Monitor offers 4 plans starting at $11/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Buttondown Official Pricing- Vendor pricing page
  2. Campaign Monitor Official Pricing- Vendor pricing page

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