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Email Marketing

Buttondown vs Zoho Campaigns: Pricing Comparison 2026

Side-by-side pricing comparison of Buttondown and Zoho Campaigns. See all plans, features, and costs at a glance.

Bottom line: Both Buttondown and Zoho Campaigns offer free plans. Buttondown has 2 pricing tiers while Zoho Campaigns has 3.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Buttondown vs Zoho Campaigns: Quick Pricing Facts

FeatureButtondownZoho Campaigns
Starting PriceCustom pricing$3/mo
Number of Plans23
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Buttondown and Zoho Campaigns are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 5 pricing plans with 38 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Buttondown
Buttondown
Try it free
Zoho Campaigns
Zoho Campaigns
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • Rich text or markdown editor
  • Send from a custom domain
  • Hosted newsletter archives
  • Privacy-first
Start with Free
Gratuit pour toujours
$0/monthCheapest
Includes
  • Jusqu'à 2 000 contacts
  • 6 000 e-mails/mois
  • 5 utilisateurs
  • Formulaires d'inscription
  • Modèles d'e-mail basiques prêts à l'emploi
  • Contrôle de conformité
Start with Gratuit pour toujours
Tier 2
Paid Add-ons
Custom pricing
Includes
  • Tagging & segmentation (+$9/month)
  • Paid subscriptions (+$9/month)
  • Comments and surveys (+$9/month)
  • Analytics (+$9/month)
  • RSS-to-email support (+$9/month)
  • Email attachments (+$9/month)
  • Archives on a custom domain (+$29/month)
  • Multiple newsletters (+$29/month)
  • Automations (+$29/month)
  • Whitelabeling (+$79/month)
  • Teams (+$79/month)
Start with Paid Add-ons
STANDARD
$3/monthCheapest
$3 / year
Includes
  • E-mails illimités
  • 10 utilisateurs
  • Segmentation de base
  • Modèles d'e-mail avancés prêts à l'emploi
  • Workflows de type glisser-déposer de base
  • Adresse IP dédiée
  • Marketing par SMS
Start with STANDARD
Tier 3
PROFESSIONNEL
$5/monthCheapest
$5 / year
Includes
  • E-mails illimités
  • 20 utilisateurs
  • Segmentation avancée
  • Notation et étiquettes des contacts
  • Workflows de type glisser-déposer avancés
  • Abandon de panier et suivi des achats avec les workflows
  • Formulaires contextuels
  • Contenu dynamique
  • Sondages par e-mail et pièces jointes
  • Envois en fonction du fuseau horaire du destinataire
Start with PROFESSIONNEL

Swipe to compare plans →

Buttondown

Minimal newsletter tool for writers and indie publishers

View all Buttondown plans

Zoho Campaigns

Email marketing integrated with Zoho CRM ecosystem

View all Zoho Campaigns plans
Our Pick

Zoho Campaigns

Zoho Campaigns offers a free plan, offers 3 tiers vs 2.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Zoho Campaigns

Try Zoho Campaigns free

Which Should You Choose?

Choose Buttondown if:

  • You prefer Buttondown's free tier features—Rich text or markdown editor, Send from a custom domain
  • Your team needs custom enterprise pricing—Buttondown offers negotiated terms for large deployments
  • You prioritize Buttondown's user experience and interface over price (both tools are similarly priced)

Choose Zoho Campaigns if:

  • You prefer Zoho Campaigns's free tier features—Jusqu'à 2 000 contacts, 6 000 e-mails/mois
  • You need 3 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Zoho Campaigns offers 8 additional features across its plans

Both Buttondown and Zoho Campaigns offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Buttondown includes 4 features, while Zoho Campaigns includes 6 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: Buttondown vs Zoho Campaigns

How many pricing plans does Buttondown have vs Zoho Campaigns?
Buttondown offers 2 pricing plans, while Zoho Campaigns offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Buttondown or Zoho Campaigns offer a free plan?
Yes, both Buttondown and Zoho Campaigns offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Buttondown or Zoho Campaigns?
Both Buttondown and Zoho Campaigns offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Buttondown or Zoho Campaigns offer custom enterprise pricing?
Buttondown offers a custom-priced enterprise tier for larger teams. Zoho Campaigns lists all its pricing publicly.
How do Buttondown and Zoho Campaigns compare for Email Marketing?
Both Buttondown and Zoho Campaigns are Email Marketing tools. Buttondown offers 2 plans starting at Custom pricing, while Zoho Campaigns offers 3 plans starting at $3/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Buttondown Official PricingVendor pricing page
  2. Zoho Campaigns Official PricingVendor pricing page

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