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Email Marketing

Beehiiv vs Customer.io: Pricing Comparison 2026

Side-by-side pricing comparison of Beehiiv and Customer.io. See all plans, features, and costs at a glance.

Bottom line: Beehiiv starts at $43/mo, making it $57/mo cheaper than Customer.io ($100/mo). Beehiiv offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Beehiiv freeTry Customer.io freePrice updated 11d agoPrice updated 11d ago

Beehiiv vs Customer.io: Quick Pricing Facts

FeatureBeehiivCustomer.io
Starting Price$43/mo$100/mo
Number of Plans43
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Beehiiv is the more affordable option, starting at $43/mo compared to Customer.io's $100/mo. Both are Email Marketing tools with 7 combined pricing plans and 42 features compared.

Beehiiv stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Beehiiv
Beehiiv
Try free
Customer.io
Customer.io
Try free
Tier 1
Launch
$0/monthCheapest
Includes
  • Newsletters, Website, and Podcast
  • Campaign Analytics
  • Unlimited Email Sends
  • Recommendation Network
  • Optimized Deliverability
  • Custom Domains
  • Link-in-Bio
  • AI Website Builder
  • API Access (excluding Send API)
  • beehiiv MCP (Read Access)
Start with Launch
Essentials
$100/month
Start with Essentials
Tier 2
Scale
$43/monthCheapest
Includes
  • Ad Network*†
  • Boosts Network*†
  • 0% Take Rate on Paid Subscriptions*
  • Digital Products
  • Email Automations
  • Surveys & Polls
  • Advanced Website Analytics
  • Webhooks
  • beehiiv MCP (Write Access)
  • Teams (3 Seats)*
  • Slack Community Access*
  • Human Support
Start with Scale
Premium
$1000/month
Start with Premium
Tier 3
Max
$96/monthCheapest
Includes
  • Remove beehiiv Branding*
  • Sponsorship Storefront
  • Audio Newsletters
  • Digital Products (Appointments)
  • RSS to Send
  • Up to 10 Publications*
  • Teams (Unlimited Seats)*
  • Priority Human Support
  • Getty Image Credits
  • Dynamic Content
  • AI Bot Control
Start with Max
Enterprise
Custom pricing
Start with Enterprise
Tier 4
Enterprise
Custom pricing
Includes
  • Concierge Onboarding
  • Dedicated Account Manager
  • Dedicated IP Addresses
  • Send API*
  • Custom Publication Limits
  • Invite-Only Webinars with our CEO
  • VIP Human Support
  • Deliverability Reports (coming soon)
  • SSO
Start with Enterprise
-

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Try Beehiiv freeFree plan availableTry Customer.io freeFrom $100/mo
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Beehiiv

Newsletter platform with monetization and growth tools

View all Beehiiv plans

Customer.io

Automated messaging platform for targeted customer engagement

View all Customer.io plans

Which Should You Choose?

Choose Beehiiv if:

  • •You're building a newsletter business with referral programs and paid subscriber management
  • •Beehiiv's publisher-native tooling is purpose-built for your model
  • •You want a platform designed for newsletter creators, not product teams

Choose Customer.io if:

  • •Your engineering team needs behavioral lifecycle email triggered by real-time application events
  • •Customer.io handles complex multi-channel messaging for SaaS products
  • •You're building product email infrastructure, not a content publication

Beehiiv is for newsletter creators. Customer.io is for product engineering teams. These serve different buyers and don't compete in any meaningful purchase decision.

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Frequently Asked Questions: Beehiiv vs Customer.io

Which is cheaper, Beehiiv or Customer.io?
As of July 2026, Beehiiv starts at a lower price point. Beehiiv starts at $43/mo while Customer.io starts at $100/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Beehiiv have vs Customer.io?
Beehiiv offers 4 pricing plans, while Customer.io offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Beehiiv or Customer.io offer a free plan?
Beehiiv offers a free plan, while Customer.io does not. If budget is a concern, Beehiiv lets you get started at no cost.
Does Beehiiv or Customer.io offer custom enterprise pricing?
Yes, both Beehiiv and Customer.io offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Beehiiv and Customer.io compare for Email Marketing?
Both Beehiiv and Customer.io are Email Marketing tools. Beehiiv offers 4 plans starting at $43/mo, while Customer.io offers 3 plans starting at $100/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Beehiiv Official Pricing- Vendor pricing page
  2. Customer.io Official Pricing- Vendor pricing page

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