Beehiiv vs Customer.io: Pricing Comparison 2026
Side-by-side pricing comparison of Beehiiv and Customer.io. See all plans, features, and costs at a glance.
Bottom line: Beehiiv starts at $43/mo, making it $57/mo cheaper than Customer.io ($100/mo). Beehiiv offers a free plan.
Last updated: March 16, 2026
Beehiiv vs Customer.io: Quick Pricing Facts
| Feature | Beehiiv | Customer.io |
|---|---|---|
| Starting Price | $43/mo | $100/mo |
| Number of Plans | 4 | 3 |
| Free Tier | Yes | No |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Beehiiv is the more affordable option, starting at $43/mo compared to Customer.io's $100/mo. Both are Email Marketing tools with 7 combined pricing plans and 41 features compared.
Beehiiv stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Beehiiv Try it free |  Customer.io Try it free |
|---|---|---|
| Tier 1 | Launch $0/monthCheapest Includes
| Essentials $100/month |
| Tier 2 | Scale $43/monthCheapest Includes
| Premium $1000/month |
| Tier 3 | Max $96/monthCheapest Includes
| Enterprise Custom pricing |
| Tier 4 | Enterprise Custom pricing Includes
| — |
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Beehiiv
Beehiiv offers a free plan, starts at $57/mo lower ($43/mo vs $100/mo), offers 4 tiers vs 3.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Beehiiv
Try Beehiiv freeWhich Should You Choose?
Choose Beehiiv if:
- •You want lower per-user costs—Beehiiv starts at $43/mo, saving $57/mo compared to Customer.io at $100/mo
- •You need a free plan with Custom Website, Custom Newsletters—Beehiiv offers no-cost access with no credit card required
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Beehiiv offers 41 additional features across its plans
Choose Customer.io if:
- •Customer.io's 3-tier usage-based structure gives clearer cost visibility for budget planning
- •Customer.io's focused feature set keeps your team in control without tool bloat
- •Your Email Marketing team's workflow matches Customer.io's feature organization more naturally
Beehiiv is the more affordable choice [1], starting at $43/mo compared to Customer.io's $100/mo. For a 50-person team on paid plans, this translates to Beehiiv saving approximately $2850/month. Beehiiv offers 4 pricing tiers compared to Customer.io's 3, giving you more granular control over scaling costs as your team grows. Across all tiers, Beehiiv provides 41 total features versus 0 for Customer.io, offering a richer feature set depending on your specific needs. For budget-conscious teams seeking predictable costs, Beehiiv delivers superior value. Customer.io may justify its premium for specialized needs, but most organizations will find Beehiiv the smarter financial choice.
Frequently Asked Questions: Beehiiv vs Customer.io
Which is cheaper, Beehiiv or Customer.io?
How many pricing plans does Beehiiv have vs Customer.io?
Does Beehiiv or Customer.io offer a free plan?
Does Beehiiv or Customer.io offer custom enterprise pricing?
How do Beehiiv and Customer.io compare for Email Marketing?
Sources
- Beehiiv Official Pricing— Vendor pricing page
- Customer.io Official Pricing— Vendor pricing page
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