Customer.io vs Zoho Campaigns: Pricing Comparison 2026
Side-by-side pricing comparison of Customer.io and Zoho Campaigns. See all plans, features, and costs at a glance.
Bottom line: Zoho Campaigns starts at $3/mo, making it $97/mo cheaper than Customer.io ($100/mo). Zoho Campaigns offers a free plan.
Last updated: March 16, 2026
Customer.io vs Zoho Campaigns: Quick Pricing Facts
| Feature | Customer.io | Zoho Campaigns |
|---|---|---|
| Starting Price | $100/mo | $3/mo |
| Number of Plans | 3 | 3 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Zoho Campaigns is the more affordable option, starting at $3/mo compared to Customer.io's $100/mo. Both are Email Marketing tools with 6 combined pricing plans and 23 features compared.
Zoho Campaigns stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Customer.io Try it free |  Zoho Campaigns Try it free |
|---|---|---|
| Tier 1 | Essentials $100/month | Gratuit pour toujours $0/monthCheapest Includes
|
| Tier 2 | Premium $1000/month | STANDARD $3/monthCheapest $3 / year Includes
|
| Tier 3 | Enterprise Custom pricing | PROFESSIONNEL $5/monthCheapest $5 / year Includes
|
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Zoho Campaigns
Zoho Campaigns offers a free plan, starts at $97/mo lower ($3/mo vs $100/mo).
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Zoho Campaigns
Try Zoho Campaigns freeWhich Should You Choose?
Choose Customer.io if:
- •Your team needs custom enterprise pricing—Customer.io offers negotiated terms for large deployments
- •Customer.io's usage-based pricing lets you match exact team size without tier gaps
- •Customer.io keeps its feature set lean, which means faster onboarding and less complexity
Choose Zoho Campaigns if:
- •You want lower per-user costs—Zoho Campaigns starts at $3/mo, saving $97/mo compared to Customer.io at $100/mo
- •You need a free plan with Jusqu'à 2 000 contacts, 6 000 e-mails/mois—Zoho Campaigns offers no-cost access with no credit card required
- •You want more features built-in—Zoho Campaigns offers 23 additional features across its plans
Zoho Campaigns is the more affordable choice [1], starting at $3/mo compared to Customer.io's $100/mo. For a 50-person team on paid plans, this translates to Zoho Campaigns saving approximately $4850/month. Zoho Campaigns offers 3 pricing tiers compared to Customer.io's 3, giving you more granular control over scaling costs as your team grows. Across all tiers, Zoho Campaigns provides 23 total features versus 0 for Customer.io, offering a richer feature set depending on your specific needs. For budget-conscious teams seeking predictable costs, Zoho Campaigns delivers superior value. Customer.io may justify its premium for specialized needs, but most organizations will find Zoho Campaigns the smarter financial choice.
Frequently Asked Questions: Customer.io vs Zoho Campaigns
Which is cheaper, Customer.io or Zoho Campaigns?
How many pricing plans does Customer.io have vs Zoho Campaigns?
Does Customer.io or Zoho Campaigns offer a free plan?
Can I save money by paying annually for Customer.io or Zoho Campaigns?
Does Customer.io or Zoho Campaigns offer custom enterprise pricing?
How do Customer.io and Zoho Campaigns compare for Email Marketing?
Sources
- Customer.io Official Pricing— Vendor pricing page
- Zoho Campaigns Official Pricing— Vendor pricing page
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