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Email Marketing

Benchmark Email vs EmailOctopus: Pricing Comparison 2026

Side-by-side pricing comparison of Benchmark Email and EmailOctopus. See all plans, features, and costs at a glance.

Bottom line: EmailOctopus starts at $9/mo, making it $1907/mo cheaper than Benchmark Email ($1916/mo). Benchmark Email offers a free plan.

Last updated: June 22, 2026

Data compiled by Arthur Jacquemin
Updated June 22, 2026
Try Benchmark Email freeTry EmailOctopus freePrice updated 5d agoPrice updated 5d ago

Benchmark Email vs EmailOctopus: Quick Pricing Facts

FeatureBenchmark EmailEmailOctopus
Starting Price$1916/mo$9/mo
Number of Plans32
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

EmailOctopus is the more affordable option, starting at $9/mo compared to Benchmark Email's $1916/mo. Both are Email Marketing tools with 5 combined pricing plans and 22 features compared.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Benchmark Email
Benchmark Email
Try free
EmailOctopus
EmailOctopus
Try free
Tier 1
Free Plan
$0/monthCheapest
Includes
  • Email sends
  • Users
  • Domains
  • Features
Start with Free Plan
Free
$0/monthCheapest
Includes
  • EmailOctopus branding on emails
  • Reports available for 30 days
  • Create 1 landing page and 1 form
  • Access for 1 user
Start with Free
Tier 2
Pro PlanPopular
$1916/month
Includes
  • Email sends
  • Users
  • Domains
  • Features
Start with Pro Plan
$9
$9/monthCheapest
Includes
  • Full control over your email design
  • Reports available forever
  • Unlimited landing pages and forms
  • Add unlimited users
  • Cancel any time
Start with $9
Tier 3
Enterprise Plan
Custom pricing
Includes
  • Contact sales for pricing
  • Email sends
  • Users
  • Domains
  • Features
Start with Enterprise Plan
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Try Benchmark Email freeFree plan availableTry EmailOctopus freeFree plan available
Find the best deal for your team
Answer 2 quick questions and we'll help you choose the right plan

Benchmark Email

Email marketing with drag-and-drop builder and automations

View all Benchmark Email plans

EmailOctopus

Simple, affordable email marketing for small businesses

View all EmailOctopus plans

Which Should You Choose?

Choose Benchmark Email if:

  • •You prefer Benchmark's cleaner interface and slightly more established brand
  • •Benchmark's free plan and template library are sufficient
  • •Basic campaigns and automation cover your workflow

Choose EmailOctopus if:

  • •You want the most affordable email tool with a simple pricing structure
  • •EmailOctopus is cheaper for growing list sizes with clean basic features
  • •Cost is the primary concern

Benchmark Email and EmailOctopus are both budget-friendly email tools for small businesses. EmailOctopus is generally cheaper. Benchmark has a slightly more established brand and a few more features. For budget-first decisions, EmailOctopus's pricing is competitive. For teams that want a slightly fuller-featured platform, Benchmark works.

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Frequently Asked Questions: Benchmark Email vs EmailOctopus

Which is cheaper, Benchmark Email or EmailOctopus?
As of June 2026, EmailOctopus starts at a lower price point. Benchmark Email starts at $1916/mo while EmailOctopus starts at $9/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Benchmark Email have vs EmailOctopus?
Benchmark Email offers 3 pricing plans, while EmailOctopus offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Benchmark Email or EmailOctopus offer a free plan?
Yes, both Benchmark Email and EmailOctopus offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Benchmark Email plan?
The Pro Plan plan is Benchmark Email's most popular tier, priced at $1916/mo. Key features include Email sends, Users, Domains.
Does Benchmark Email or EmailOctopus offer custom enterprise pricing?
Benchmark Email offers a custom-priced enterprise tier for larger teams. EmailOctopus lists all its pricing publicly.
How do Benchmark Email and EmailOctopus compare for Email Marketing?
Both Benchmark Email and EmailOctopus are Email Marketing tools. Benchmark Email offers 3 plans starting at $1916/mo, while EmailOctopus offers 2 plans starting at $9/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Benchmark Email Official Pricing- Vendor pricing page
  2. EmailOctopus Official Pricing- Vendor pricing page

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