Benchmark Email vs EmailOctopus: Pricing Comparison 2026
Side-by-side pricing comparison of Benchmark Email and EmailOctopus. See all plans, features, and costs at a glance.
Bottom line: EmailOctopus starts at $9/mo, making it $10/mo cheaper than Benchmark Email ($19/mo). Benchmark Email offers a free plan.
Last updated: March 16, 2026
Benchmark Email vs EmailOctopus: Quick Pricing Facts
| Feature | Benchmark Email | EmailOctopus |
|---|---|---|
| Starting Price | $19/mo | $9/mo |
| Number of Plans | 3 | 2 |
| Free Tier | Yes | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
EmailOctopus is the more affordable option, starting at $9/mo compared to Benchmark Email's $19/mo. Both are Email Marketing tools with 5 combined pricing plans and 22 features compared.
Both tools offer free plans, making them accessible for teams on a budget.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Benchmark Email Try it free |  EmailOctopus Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest Includes
| |
| Tier 2 | $9 $9/monthCheapest Includes
| |
| Tier 3 | Enterprise Plan Custom pricing Includes
| — |
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Benchmark Email
Email marketing with drag-and-drop builder and automations
View all Benchmark Email plansBenchmark Email
Benchmark Email offers a free plan, offers 3 tiers vs 2.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Benchmark Email
Try Benchmark Email freeWhich Should You Choose?
Choose Benchmark Email if:
- •You prefer Benchmark Email's free tier features—Email sends, Users
- •You need 3 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Benchmark Email offers 4 additional features across its plans
- •Your team needs custom enterprise pricing—Benchmark Email offers negotiated terms for large deployments
Choose EmailOctopus if:
- •You want lower per-user costs—EmailOctopus starts at $9/mo, saving $10/mo compared to Benchmark Email at $19/mo
- •You prefer EmailOctopus's free tier features—EmailOctopus branding on emails, Reports available for 30 days
- •You prefer EmailOctopus's usage-based model with its 2-tier structure
Both Benchmark Email and EmailOctopus offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Benchmark Email includes 4 features, while EmailOctopus includes 4 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.
Frequently Asked Questions: Benchmark Email vs EmailOctopus
Which is cheaper, Benchmark Email or EmailOctopus?
How many pricing plans does Benchmark Email have vs EmailOctopus?
Does Benchmark Email or EmailOctopus offer a free plan?
What is the most popular Benchmark Email plan?
Does Benchmark Email or EmailOctopus offer custom enterprise pricing?
How do Benchmark Email and EmailOctopus compare for Email Marketing?
Sources
- Benchmark Email Official Pricing— Vendor pricing page
- EmailOctopus Official Pricing— Vendor pricing page
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