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Benchmark Email vs Loops: Pricing Comparison 2026

Side-by-side pricing comparison of Benchmark Email and Loops. See all plans, features, and costs at a glance.

Bottom line: Both Benchmark Email and Loops offer free plans. Benchmark Email has 3 pricing tiers while Loops has 1.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Benchmark Email freeTry Loops freePrice updated 11d agoUpdated this month

Benchmark Email vs Loops: Quick Pricing Facts

FeatureBenchmark EmailLoops
Starting Price$1916/moCustom pricing
Number of Plans31
Free TierYesYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Benchmark Email and Loops are both priced at $1916/mo, making them equally accessible Email Marketing tools. Together they offer 4 pricing plans with 14 features compared, so the best choice comes down to which features match your needs.

Both tools offer free plans, making them accessible for teams on a budget.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Benchmark Email
Benchmark Email
Try free
Loops
Tier 1
Free Plan
$0/monthCheapest
Includes
  • Email sends
  • Users
  • Domains
  • Features
Start with Free Plan
FreePopular
$0/monthCheapest
Includes
  • Up to 1,000 subscribed contacts
Start with Free
Tier 2
Pro PlanPopular
$1916/monthCheapest
Includes
  • Email sends
  • Users
  • Domains
  • Features
Start with Pro Plan
-
Tier 3
Enterprise Plan
Custom pricing
Includes
  • Contact sales for pricing
  • Email sends
  • Users
  • Domains
  • Features
Start with Enterprise Plan
-

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Benchmark Email

Email marketing with drag-and-drop builder and automations

View all Benchmark Email plans

Loops

Email platform for SaaS companies with event-based automation

View all Loops plans

Which Should You Choose?

Choose Benchmark Email if:

  • •You need a general marketing email tool for business campaigns and newsletters
  • •Your team sends marketing email without SaaS product integration needs
  • •A free plan for basic campaigns is the requirement

Choose Loops if:

  • •You're building a SaaS product and need lifecycle email tied to in-app events
  • •Loops is purpose-built for SaaS onboarding, activation, and retention flows
  • •Your product team needs SaaS-native email without general marketing overhead

Benchmark Email is for marketing teams. Loops is for SaaS product teams. These serve different personas.

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Frequently Asked Questions: Benchmark Email vs Loops

How many pricing plans does Benchmark Email have vs Loops?
Benchmark Email offers 3 pricing plans, while Loops offers 1 plan. More plans typically means more flexibility to match your exact needs and budget.
Does Benchmark Email or Loops offer a free plan?
Yes, both Benchmark Email and Loops offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Benchmark Email plan?
The Pro Plan plan is Benchmark Email's most popular tier, priced at $1916/mo. Key features include Email sends, Users, Domains.
What is the most popular Loops plan?
The Free plan is Loops' most popular tier, priced at Free. Key features include Up to 1,000 subscribed contacts.
Does Benchmark Email or Loops offer custom enterprise pricing?
Benchmark Email offers a custom-priced enterprise tier for larger teams. Loops lists all its pricing publicly.
How do Benchmark Email and Loops compare for Email Marketing?
Both Benchmark Email and Loops are Email Marketing tools. Benchmark Email offers 3 plans starting at $1916/mo, while Loops offers 1 plan starting at Custom pricing. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Benchmark Email Official Pricing- Vendor pricing page
  2. Loops Official Pricing- Vendor pricing page

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