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Loops

Loops Pricing Plans & Tiers

Email platform for SaaS companies with event-based automation

Email Marketingusage-basedFrom $0/mo

Pricing last verified: March 16, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated March 16, 2026
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Pricing Analysis

Loops' tiering (Free tier only, with 1K subscribed contacts limit) is unusual—only free tier is reported, suggesting Loops is either early-stage (no paid tier yet) or focuses exclusively on SMB segment. The 1K contact limit on free tier is tight vs. MailerLite (1K contacts is MailerLite's first paid tier threshold), creating immediate upgrade pressure.

Loops' 'event-based automation' positioning (for SaaS companies) suggests Loops is niche platform competing in the 'transactional + behavioral automation' category, not broad email marketing. This positions Loops against Drip and Customer.io (retention automation) rather than Mailchimp (campaigns).

Lack of published paid tiers suggests Loops is either pre-monetization (venture-backed with future pricing) or focuses on organic growth to build switching costs before paid conversion. This is unusual in competitive email market where pricing transparency is standard.

Strengths

  • Free tier (1K subscribed contacts) is sufficient for SaaS companies testing event-based automation, removing activation friction for developer-oriented teams.
  • Event-based automation positioning appeals to SaaS platforms managing lifecycle campaigns (onboarding, churn prevention, feature adoption) vs. campaign-focused platforms.
  • Lack of published paid pricing suggests product-market fit is being optimized before monetization—this prioritizes customer satisfaction over near-term revenue.

Considerations

  • Lack of published paid tiers creates uncertainty—teams cannot forecast long-term costs, creating budget and commitment friction vs. transparent competitors.
  • 1K contact limit on free tier is artificial constraint for growing SaaS—a 5K ARR SaaS company with 2K customers quickly exceeds limit, forcing upgrade to unknown pricing.
  • SaaS-specific positioning (event-based automation) may limit adoption for teams building email marketing (not user lifecycle) features.
Ideal For

SaaS platforms managing customer lifecycle automation (onboarding, churn prevention) with embedded email notifications, if pricing is eventually published.

Pricing Takeaway

Loops' only published free tier with 1K contact limit and no disclosed paid tiers create budget uncertainty—platform may be early-stage or optimizing for product-market fit.

Best choice: Loops

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Pricing Plans (1)

Free

Popular
$0/mo
  • ✓Up to 1,000 subscribed contacts
Start with Free

How does Loops pricing compare?

See how Loops' 1 pricing plan stack up against similar Email Marketing tools.

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Frequently Asked Questions

How much does Loops cost?
As of March 2026, there is no cost to use Loops. The platform operates on a usage-based model at no charge.
Does Loops offer a free plan?
As of March 2026, yes, Loops offers a free plan with 1 feature. The free tier is a great way to test the platform before upgrading to a paid plan.
What pricing model does Loops use?
As of March 2026, Loops uses a usage-based pricing model. This means you pay based on actual consumption — costs scale directly with usage volume, which helps you scale costs as your team grows.
What is Loops' most popular plan?
As of March 2026, most Loops customers choose the Free plan, which costs free. It includes 1 feature and is designed for teams that need a balance of functionality and affordability.
What features are included in Loops' plans?
As of March 2026, each plan in Loops includes 1 core feature. Review the feature comparison above to see the exact breakdown at each pricing tier.

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Sources

  1. Loops Official Pricing— Vendor pricing page

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