Campaign Monitor vs Loops: Pricing Comparison 2026
Side-by-side pricing comparison of Campaign Monitor and Loops. See all plans, features, and costs at a glance.
Bottom line: Campaign Monitor starts at $10/mo and Loops starts at Custom pricing. Compare all 5 pricing tiers side by side.
Last updated: March 16, 2026
Campaign Monitor vs Loops: Quick Pricing Facts
| Feature | Campaign Monitor | Loops |
|---|---|---|
| Starting Price | $10/mo | Custom pricing |
| Number of Plans | 4 | 1 |
| Free Tier | No | Yes |
| Pricing Model | usage-based | usage-based |
| Annual Discount | N/A | N/A |
Campaign Monitor and Loops are both priced at $10/mo, making them equally accessible Email Marketing tools. Together they offer 5 pricing plans with 25 features compared, so the best choice comes down to which features match your needs.
Loops stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.
| Pricing Plans |  Campaign Monitor Try it free |  Loops Try it free |
|---|---|---|
| Tier 1 | Lite $10/month Includes
| |
| Tier 2 | EssentialsPopular $21/monthCheapest Includes
| — |
| Tier 3 | Premier $119/monthCheapest Includes
| — |
| Tier 4 | Enterprise Custom pricing Includes
| — |
Swipe to compare plans →
Which Should You Choose?
Choose Campaign Monitor if:
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
- •You want more features built-in—Campaign Monitor offers 23 additional features across its plans
- •Your team needs custom enterprise pricing—Campaign Monitor offers negotiated terms for large deployments
Choose Loops if:
- •You need a free plan with Up to 1,000 subscribed contacts—Loops offers no-cost access with no credit card required
- •You prioritize Loops's user experience and interface over price (both tools are similarly priced)
- •Loops's single-tier usage-based structure gives clearer cost visibility for budget planning
Loops offers a free plan [1], eliminating the cost barrier for evaluation, while Campaign Monitor requires paid subscription from the start. This gives Loops a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Loops's free tier, upgrading to a paid plan at approximately Free provides substantial additional functionality. Compare this pricing path against Campaign Monitor's tiering starting at $10/mo to assess total cost of ownership over 12 months. Loops's 1 tier provide flexibility at different budgets, while Campaign Monitor's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Loops is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Campaign Monitor vs Loops
How many pricing plans does Campaign Monitor have vs Loops?
Does Campaign Monitor or Loops offer a free plan?
What is the most popular Campaign Monitor plan?
What is the most popular Loops plan?
Does Campaign Monitor or Loops offer custom enterprise pricing?
How do Campaign Monitor and Loops compare for Email Marketing?
Sources
- Campaign Monitor Official Pricing— Vendor pricing page
- Loops Official Pricing— Vendor pricing page
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